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Ambanis to acquire Alia Bhatt’s brand Ed-a-Mamma for Rs 300 crore

Ed-a-Mamma was entirely developed domestically and has used a direct-to-consumer (D2C) business strategy since the beginning.

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Alia Bhatt

Reliance Brands, owned by Mukesh and Isha Ambani and a division of Reliance Retail Ventures, is in the process of purchasing the children’s clothing line Ed-a-Mamma from famous Bollywood actress Alia Bhatt. According to a source, the Ambanis intend to purchase Alia Bhatt’s brand for between Rs 300 and Rs 350 crore.

Since Alia Bhat introduced Ed-a-Mamma in October 2020, consumers have responded incredibly favourably to the brand. Most of Ed-a-Mamma’s customers are online, and it can be found on most internet stores. Through the official website, customers are able to see Alia Bhatt’s brand’s product selection. According to a report, Mukesh Ambani and Isha Ambani would be able to increase their position in the children’s clothing market by purchasing Ed-a-Mamma.

Earlier last year, it was estimated that Alia Bhatt’s Ed-a-Mamma was worth more than Rs 150 crore. The brand Mukesh and Isha Ambani are interested in purchasing caters to children between the ages of 2 and 14. Ed-a-Mamma was entirely developed domestically and has used a direct-to-consumer (D2C) business strategy since the beginning.

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Reliance Retail is already valued at more than Rs 918000 crore, and these purchases would enable the company to expand even more quickly. Its worth has already surpassed that of FMCG giant companies ITC and HUL.

In August 2022, Mukesh Ambani appointed Isha Ambani as the new CEO of Reliance Retail. The company’s turnover at the time was Rs 2 lakh crore. As a Reliance Retail partner brand, Jimmy Choo, Georgio Armani, Hugo Boss, Versace, Michael Kors, Brooks Brothers, Armani Exchange, Burberry, and many other international brands are offered in India.

Meanwhile on the workfront Alia Bhatt will soon be seen in Rocky Aur Rani Kii Prem Kahaani by Karan Johar. In the film, she is paired with Ranveer Singh. This film also marks the return of Karan Johar as director after 7 years.

Bollywood news

Aamir Khan introduces girlfriend Gauri Spratt, a Bengaluru-based entrepreneur

Aamir Khan surprised fans by introducing his girlfriend, Gauri Spratt, at a press event. The couple has been in a relationship for 18 months, and Gauri is now working with Aamir’s production house.

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Aamir Khan with his girlfriend Gauri Spratt

Bollywood superstar Aamir Khan surprised fans and the media when he introduced his girlfriend, Gauri Spratt, at a pre-birthday event in Mumbai. The actor revealed that he has known Gauri for 25 years, and they have been in a relationship for the past 18 months.

Gauri Spratt’s background

Gauri Spratt hails from Bengaluru and has spent most of her life there. She is the daughter of Rita Spratt, who owned a salon in the city. Gauri pursued her education at Blue Mountain School and later studied fashion, completing a course in FDA Styling & Photography from the University of the Arts, London, in 2004.

Currently, she manages a BBlunt salon in Mumbai. Reports also suggest that she is a mother to a six-year-old child.

Aamir Khan on his relationship with Gauri

At the press meet, Aamir Khan shared that Gauri Spratt is now working with his production house. Speaking about how he managed to keep their relationship private, the actor joked, “Dekha kuch bhi pata nahi chalne diya maine tum logo ko (See, I did not let you get a wind of this).”

He further revealed that since Gauri was based in Bengaluru, he often traveled there to meet her, which helped them maintain a low profile. “For one, she lived in Bangalore till recently. So, I would fly down to meet her, and the media scrutiny is less there. So we stayed under the radar,” Aamir added.

Gauri Spratt meets Aamir’s family and friends

Aamir Khan recently introduced Gauri Spratt to his children, his family, and close friends, including Bollywood stars Shah Rukh Khan and Salman Khan. On March 12, both actors visited Aamir’s house to meet her.

Aamir Khan’s birthday celebration

As Aamir Khan turns 60, he shared that he has planned a family dinner to celebrate the occasion, and Gauri Spratt will be a part of the gathering.

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Bollywood news

After Shahid, Kareena share stage at IIFA, Imtiaz Ali says people are now asking him about Jab We Met sequel

The event kicked off with a screening of My Melbourne, an anthology created in collaboration with directors like Onir, Rima Das, and Kabir Khan.

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Filmmaker Imtiaz Ali recently expressed his intrigue regarding the public’s interest in a sequel to his beloved 2007 film Jab We Met. This renewed curiosity comes on the heels of actors Shahid Kapoor and Kareena Kapoor Khan sharing a stage at the recent 25th International Indian Film Academy (IIFA) Awards in Jaipur, which many fans eagerly celebrated as a nostalgic reunion of their iconic characters, Aditya and Geet.

During an interaction with PTI, Ali remarked, “It’s fascinating that people are linking Shahid and Kareena’s meeting at IIFA to Jab We Met. Shahid mentioned that he believes I have moved on from the film, but I think everyone has. It’s been a significant amount of time since the film’s release.”

Despite the enduring love for the romantic drama, which tells the story of a heartbroken businessman and a free-spirited woman, Ali doesn’t plan to make a sequel. “We should cherish what we have rather than risk tarnishing it with a sequel,” he stated. While he acknowledges the talent and charm of both actors, he clarified that he is not currently developing a project that involves them together.

Ali, known for a variety of feature films including Love Aaj KalRockstarTamashaHighway, and Amar Singh Chamkila, shared his thoughts while walking the red carpet at the I View World Film Festival on Wednesday. The event kicked off with a screening of My Melbourne, an anthology created in collaboration with directors like Onir, Rima Das, and Kabir Khan.

Additionally, Ali is set to release a new film titled Jules, which explores the unique friendship between a newlywed food blogger and a homeless woman in Melbourne. “This is a film featuring a very diverse cast with numerous voices, genders, nationalities, and languages. I’m excited about its premiere on March 14 during Holi, celebrated across India,” he enthused.

The festival, organized by Engendered—a trans-national arts and human rights organization—will take place at the exquisite Travancore Palace and will continue until March 16.

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Bollywood news

As Alia Bhatt’s 32nd birthday approaches, Ranbir Kapoor, his wife head to Alibaug for celebrations

At the end of their interaction, the couple sincerely requested the paparazzi to respect their wishes regarding Raha’s privacy, reaffirming their dedication to her well-being.

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As Alia Bhatt’s 32nd birthday approaches on March 15, 2025, she and husband Ranbir Kapoor were spotted heading to Alibaug for a relaxing getaway. The couple appears to be eager to celebrate this special occasion with each other.

In a viral video, Alia looked radiant in a peach kurti, white trousers, and beige jootis with heels while walking toward the port. Her effortless style was complemented by Ranbir, who donned a chic beige co-ord set and accessorized with brown sunglasses. Together, they exuded a casual yet fashionable vibe as they made their way to their destination.

Before their Alibaug trip, Alia and Ranbir were seen celebrating her upcoming birthday with the paparazzi. They took the time to engage with photographers, discussing their ongoing and upcoming projects, including “Love and War” and the highly anticipated “Brahmastra 2.” Their cheerful demeanor showed how they enjoy their interactions with the media.

During the conversation, the couple expressed their desire to maintain privacy for their daughter, Raha, emphasizing their commitment to protecting her from public attention. They articulated the importance of keeping her life away from the spotlight, prioritizing her well-being above all.

On the day of her birthday celebration, Alia shared a heartwarming moment with the paparazzi by cutting a two-tier cake. Her face lit up with joy as she celebrated with those around her. After enjoying the first slice, she sweetly shared it with Ranbir, who responded with a tender kiss on her forehead. In a playful moment, he dabbed some frosting on her nose, prompting Alia to giggle in delight.

Discussing her current work, Alia shared that she, Ranbir, and director Sanjay Leela Bhansali are currently shooting at night for Bhansali’s latest film. She explained, “We shoot at night and are mum and dad during the day. It’s an interesting combination. There’s no distraction, no noise, and we can focus on our scenes.” Working with Sanjay again has brought her joy, and she noted, “He makes you feel great; this is just the beginning.”

At the end of their interaction, the couple sincerely requested the paparazzi to respect their wishes regarding Raha’s privacy, reaffirming their dedication to her well-being.

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