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How do celebrities help in branding your product

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branding your product

Advertisement has become an integral part of human life. Each day whenever a consumer browses the internet or watches television, usually he finds it bombarded with advertisements for many brands. Hence, it affects each area of life.

But, the attention span of a person is so low that a consumer can be distracted within 5 seconds if he does not find something interesting.

Here, the smart marketer takes advantage of it by endorsing celebrities in their advertisement. Because celebrities have a different kind of influence on the people all over the world. Celebrities are considered idols.

 Hence, you will find people following the celebrity attributes, dressing sense and lifestyle.

But, contacting a celebrity to endorse your product is not an easy task.

To make it easy, PartyMap Celebs promises to help you connect with the manager and agents of celebrities. Celebrities don’t do business directly. They have managers and agents to do so.

 PartyMap Celebs is a reputed direct contact service which helps to get in touch with a celebrity’s representative in a few clicks.

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Whether it is a singer promoting a clothing brand or an actor promoting a soft drink on social media, newspaper, or television, it is hard to avoid them and the brand.

Because they are very well known to the people and it becomes hard for people to ignore famous personalities and their work. 

By considering it, the marketers use celebrities as a powerful tool for endorsement and enhancing the sale of their product or service.

 Celebrities promote various products, services, and social causes and become a spotlight for the corporate world. Hence, celebrities are usually sought by businesses to promote their brands.

 Because celebrity endorsement increases the brand engagement among the consumers and creates a familiarity of your brand among the masses.

The Celebrity effect is huge among consumers all over the world. Therefore, celebrities are used by marketers to enhance brand awareness and create visibility for a new product.

Every famous product or service in the market, has done celebrity endorsement due to which their brand has become well known and reliable among the consumers.

Celebrities’ Endorsement gives assurance to consumers, that the product or service they are promoting is trustable and can be used by people. Thus, celebrity branding can significantly increase sales and improve the credibility of the brand.

But selecting the right celebrity for branding is an important factor. For instance, endorsing Akshay Kumar, who is a fitness freak, in a washing powder advertisement will not influence consumers at all.

But endorsing Akshay Kumar as a muscle gainer brand will drastically increase the sales. Hence, choosing the right celebrity can impact the overall sale of a product.

Well, there are two types of Celebrity Endorsement available: Traditional Media and Modern Media. Traditional media is like traditional actor/actress or athlete endorsement, which can be a better choice but expensive as well.

 If you can spare a good amount of money on celebrity endorsement then, traditional media would be a better option.

On the other hand, Modern Media is like social media, internet celebrities and influencers who are popular among the youth. You can endorse through modern media with less amount of money.

But, they may have lesser influence than the traditional media celebrities. But they can help you to reach the target consumers with minimal fees.

Advertisement is a way to reach people, and celebrity endorsement is a way to get noticed by people.

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Entertainment

Gaurav Khanna wins Bigg Boss 19, lifts trophy and Rs 50 lakh prize

Gaurav Khanna has been crowned the winner of Bigg Boss 19, securing the trophy and Rs 50 lakh after a competitive finale.

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Television actor Gaurav Khanna has been declared the winner of Bigg Boss 19, bringing the curtain down on a season packed with drama, intense face-offs and emotional moments. He secured the top spot after a closely fought finale, with Farhana Bhatt finishing as the first runner-up.

Gaurav Khanna’s steady game pays off

Premiering on August 24 with 18 contestants, the season showcased shifting alliances, sharp strategies and memorable confrontations. Despite being seen as quiet in the early weeks, Gaurav Khanna gradually emerged as one of the strongest voices inside the house. His composed demeanour and calculated task performance helped him build momentum through the competition.

Farhana Bhatt ends as runner-up

Farhana Bhatt, known for her dynamic presence and determination throughout the season, finished second. Although she narrowly missed the title, her journey remained one of the standout tracks of the show.

Finale eliminations

The grand finale began with multiple eliminations — Amaal Mallik was the first finalist to bow out, followed by Tanya Mittal, and then Pranit More, leaving Gaurav and Farhana as the top two contenders.
Gaurav ultimately lifted the trophy and took home a cash prize of Rs 50 lakh.

With the conclusion of Bigg Boss 19, the show wraps another season marked by strategy, rivalry and heartfelt moments that kept viewers engaged from start to finish.

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Entertainment

Dhurandhar review: Ranveer Singh roars back, Akshaye Khanna shines in intense spy thriller

Ranveer Singh returns with a ferocious performance in Dhurandhar, supported by Akshaye Khanna, Sanjay Dutt, and a gripping espionage storyline set against real historical events.

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Dhurandhar review

Ranveer Singh makes a striking return to the big screen with Dhurandhar, delivering a fierce, layered performance in Aditya Dhar’s ambitious spy thriller. Blending historical terror incidents with a fictional revenge saga, the film explores India’s covert response to cross-border terrorism through the secret project ‘Dhurandhar’.

A brutal world built around revenge and espionage

Set around the IC-814 Kandahar hijack and the 2001 Parliament attack, Dhurandhar opens with Ajay Sanyal, an Intelligence Bureau officer played by R Madhavan, who strongly opposes releasing captured terrorists. Despite his resistance, bureaucracy prevails, setting the stage for the covert mission he later leads.

The project introduces its central weapon — Humza Ali Mazari, later revealed to be Jaskirat Singh Rangil — portrayed by Ranveer Singh with ferocity and emotional depth. Dropped straight into Karachi’s dangerous Lyari district, Humza navigates a nexus of gangs, politicians, and the ISI, with the narrative also touching upon tensions between local Pakistanis and Baloch communities.

Performances that elevate the film

Akshaye Khanna nearly steals the spotlight as a feared Lyari gangster inspired by Rehman ‘Dakait’ Baloch. Sanjay Dutt’s portrayal of SP Chaudhry Aslam brings an intimidating presence, while Arjun Rampal’s Major Iqbal leaves a lingering impact despite limited screen time.

Sara Arjun plays Yalina with conviction, and the film also features an unrecognisable Gaurav Gera in a surprise appearance.

Music, violence, and a split narrative

Shashwat Sachdev’s background score stands out, weaving classic Pakistani melodies with Indian retro hits to complement the film’s shifting tones. Viewers should be prepared for intense brutality, graphic torture scenes, and sudden shifts in narrative style — especially in a second half that feels markedly different from the first.

The episodic structure, archival footage, and mix of real and fictional characters add layers, though some may find the format distracting.

Ending that sets up part two

While the film does not end on a dramatic cliffhanger, its teaser for the second part — scheduled for March 19, 2026 — ensures audiences will return to witness the conclusion of Humza’s journey.

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Entertainment

120 Bahadur box office day 1: Farhan Akhtar’s film starts slow with Rs 2.35 crore opening

Farhan Akhtar’s new release 120 Bahadur opened to Rs2.35 crore, while De De Pyaar De 2 continued its strong hold on day eight.

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Farhan akhtar

Farhan Akhtar’s latest release 120 Bahadur hit theatres on November 21 but registered a dull opening on its first day, earning Rs 2.35 crore. In comparison, De De Pyaar De 2, which is now in its second week, continues to show stronger hold at the box office.

Slow start for 120 Bahadur on day one

The action-drama opened to modest numbers on Friday, collecting Rs2.35 crore on its first day. Despite pre-release buzz around Farhan Akhtar’s performance, the film has begun its run on the lower side.

De De Pyaar De 2 maintains its advantage

Meanwhile, De De Pyaar De 2 continues its steady run. On its eighth day, the film maintained an edge over 120 Bahadur in overall earnings, according to media. The strong hold of the Ajay Devgn-led sequel appears to have impacted the new release’s opening day business.

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