Entertainment

How do celebrities help in branding your product

Published

4 years ago

June 11, 2022

Advertisement has become an integral part of human life. Each day whenever a consumer browses the internet or watches television, usually he finds it bombarded with advertisements for many brands. Hence, it affects each area of life.

But, the attention span of a person is so low that a consumer can be distracted within 5 seconds if he does not find something interesting.

Here, the smart marketer takes advantage of it by endorsing celebrities in their advertisement. Because celebrities have a different kind of influence on the people all over the world. Celebrities are considered idols.

Hence, you will find people following the celebrity attributes, dressing sense and lifestyle.

But, contacting a celebrity to endorse your product is not an easy task.

To make it easy, PartyMap Celebs promises to help you connect with the manager and agents of celebrities. Celebrities don’t do business directly. They have managers and agents to do so.

PartyMap Celebs is a reputed direct contact service which helps to get in touch with a celebrity’s representative in a few clicks.

Whether it is a singer promoting a clothing brand or an actor promoting a soft drink on social media, newspaper, or television, it is hard to avoid them and the brand.

Because they are very well known to the people and it becomes hard for people to ignore famous personalities and their work.

By considering it, the marketers use celebrities as a powerful tool for endorsement and enhancing the sale of their product or service.

Celebrities promote various products, services, and social causes and become a spotlight for the corporate world. Hence, celebrities are usually sought by businesses to promote their brands.

Because celebrity endorsement increases the brand engagement among the consumers and creates a familiarity of your brand among the masses.

The Celebrity effect is huge among consumers all over the world. Therefore, celebrities are used by marketers to enhance brand awareness and create visibility for a new product.

Every famous product or service in the market, has done celebrity endorsement due to which their brand has become well known and reliable among the consumers.

Celebrities’ Endorsement gives assurance to consumers, that the product or service they are promoting is trustable and can be used by people. Thus, celebrity branding can significantly increase sales and improve the credibility of the brand.

But selecting the right celebrity for branding is an important factor. For instance, endorsing Akshay Kumar, who is a fitness freak, in a washing powder advertisement will not influence consumers at all.

But endorsing Akshay Kumar as a muscle gainer brand will drastically increase the sales. Hence, choosing the right celebrity can impact the overall sale of a product.

Well, there are two types of Celebrity Endorsement available: Traditional Media and Modern Media. Traditional media is like traditional actor/actress or athlete endorsement, which can be a better choice but expensive as well.

If you can spare a good amount of money on celebrity endorsement then, traditional media would be a better option.

On the other hand, Modern Media is like social media, internet celebrities and influencers who are popular among the youth. You can endorse through modern media with less amount of money.

But, they may have lesser influence than the traditional media celebrities. But they can help you to reach the target consumers with minimal fees.

Advertisement is a way to reach people, and celebrity endorsement is a way to get noticed by people.

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Related Topics:branding your product Celebrities celebrities help in branding How do celebrities help Traditional media

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Entertainment

Aasha Jaiswal Singh, Known for mimicking Meena Kumari, dies in Mumbai

Veteran actor and mimicry artist Aasha Jaiswal Singh died in Mumbai on August 22. Her son Akkash Bharadwaj confirmed the news and remembered her contribution to acting and mimicry.

Published

3 days ago

August 24, 2026

APNLive Desk

Veteran actor and mimicry artist Aasha Jaiswal Singh died in Mumbai on August 22. Her son, Akkash Bharadwaj, shared the news and remembered her for her work as an actor, social worker and mimicry artist.

Aasha Jaiswal Singh was particularly known for her ability to mimic the voice of legendary actor Meena Kumari. According to details shared by her son, she was also credited as India’s first female mimicry artist and worked as a character actor.

Aasha Jaiswal Singh’s death confirmed by son

Akkash Bharadwaj announced his mother’s death in a social media post. Remembering her, he described her as a “karmath loh-mahila”, or “iron lady”, and urged people to pray for her soul.

He also asked people to remember Aasha Jaiswal Singh by revisiting her work and contributions rather than only mourning her death.

According to the details shared by her son, Aasha Jaiswal Singh died on August 22. Her last rites were held at the Pawan Hans crematorium in Vile Parle West, Mumbai, on August 23 at 10 am.

Aasha Jaiswal Singh was known for Meena Kumari mimicry

Aasha Jaiswal Singh’s work as a mimicry artist was an important part of her public identity. She was recognised for recreating the voice of Meena Kumari, one of Hindi cinema’s celebrated actors.

Alongside mimicry, she worked as a character actor and social worker. Her son also said that she was the founder, owner and operator of Aasha Events and Films.

Her death marks the loss of an artist remembered for combining acting with mimicry and social work.

Aasha Jaiswal Singh’s final rites held in Mumbai

The family conducted her last rites on August 23 at the Pawan Hans crematorium in Vile Parle West. The rites took place at 10 am, according to details shared by her son.

Entertainment

Kriti Sanon’s Raksha Bandhan ad draws criticism over modern festive look

Kriti Sanon’s Raksha Bandhan advertisement has sparked an online debate, with some social media users questioning her contemporary festive outfit and the campaign’s concept.

Published

3 days ago

August 24, 2026

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Kriti Sanon’s latest festive appearance has triggered a debate on social media after the actor featured in a Raksha Bandhan advertisement wearing a contemporary outfit.

In the advertisement, Kriti Sanon is seen in an off-white bralette-style blouse paired with a cape and a draped skirt. While the actor has previously experimented with contemporary interpretations of traditional fashion, some social media users criticised her look in the festive campaign.

The criticism was directed particularly at the choice of outfit for a Raksha Bandhan-themed advertisement, with several users questioning whether the look was appropriate for the occasion.

Advertisement’s pet dog sequence also draws reactions

The concept of the advertisement also became a point of discussion online. In the campaign, Kriti is seen tying a traditional rakhi on a dog after the pet barks at her.

The advertisement presents the ritual as a way of including the pet in the family’s Raksha Bandhan celebrations. However, several social media users questioned the decision to include the dog in the festive ritual.

Some commenters accused the brand of making a mockery of Indian festivals, while others said they disagreed with the overall concept of the advertisement.

Social media users criticise Kriti Sanon’s festive look

Kriti Sanon’s outfit became one of the main talking points among those criticising the advertisement. Some users described the outfit as inappropriate for a Raksha Bandhan campaign.

One social media user wrote that Kriti was tying rakhi in a “bra kinda attire” and questioned the use of such an outfit during the festival.

Another commenter compared the treatment of Raksha Bandhan with other festivals and criticised the advertisement’s presentation of the celebration.

Other reactions focused on traditional elements associated with Raksha Bandhan. One user questioned the absence of a puja thali and tilak while also criticising Kriti’s outfit.

A separate comment objected to the inclusion of the dog, arguing that the campaign was not representative of the traditional spirit of Raksha Bandhan.

These comments reflect the views of individual social media users and do not establish a broader consensus about the advertisement.

Kriti Sanon yet to respond to criticism

The Raksha Bandhan advertisement continues to receive mixed reactions on social media. While some users have criticised the actor’s outfit and the campaign’s concept, Kriti Sanon is yet to respond to the criticism.

The debate comes as brands increasingly use contemporary interpretations of traditional festivals in advertising, with the campaign’s presentation becoming a subject of discussion among social media users.

Entertainment

Awarapan 2 box office collection day 6: Emraan Hashmi film crosses Rs 107 crore in India

Awarapan 2 has maintained its momentum at the box office, collecting Rs 6.75 crore on Day 6 and taking its India net total to Rs 107.50 crore.

Published

7 days ago

August 20, 2026

APNLive Desk

Emraan Hashmi’s Awarapan 2 continues its strong run at the box office. The sequel to the 2007 film Awarapan added Rs 6.75 crore to its India net collection on Day 6, taking its total domestic net earnings to Rs 107.50 crore.

According to the figures cited in the report, the film recorded the Day 6 collection across 11,071 shows. With its latest earnings, Awarapan 2 has maintained its momentum after crossing the Rs 100 crore mark in five days.

Awarapan 2 box office collection day 6

Awarapan 2 earned Rs 6.75 crore net in India on its sixth day. Its India gross collection has reached Rs 128.29 crore, while the net collection stands at Rs 107.50 crore.

The film also recorded Rs 1.50 crore from overseas markets on Day 6. Its overseas gross collection now stands at Rs 25.30 crore.

Combining its India and overseas earnings, Awarapan 2’s worldwide gross collection has reached Rs 153.59 crore.

Awarapan 2 box office collection: Day-wise breakdown

The film opened with Rs 22 crore across 9,033 shows on its first day. It then witnessed a rise over the weekend, earning Rs 33.75 crore on Saturday and Rs 26 crore on Sunday.

On Monday, the film collected Rs 9.25 crore and continued to hold its ground at the box office. Its Day 6 collection stood at Rs 6.75 crore.

The reported India net collections are:

Day 1: Rs 22 crore
Saturday: Rs 33.75 crore
Sunday: Rs 26 crore
Monday: Rs 9.25 crore
Day 6: Rs 6.75 crore
Total: Rs 107.50 crore

Awarapan 2 surpasses Awarapan and Emraan Hashmi’s other films

Awarapan 2 crossed the lifetime India net collection of the 2007 film Awarapan on its opening day. The original film had earned Rs 7.75 crore over its lifetime.

The sequel also moved past the final collections of several of Emraan Hashmi’s films by Saturday. These included Haq, which collected Rs 20 crore, Raaz 2 with Rs 25.50 crore, Ek Thi Daayan with Rs 26 crore and Jannat with Rs 30 crore.

Awarapan 2 leads Independence Day box office race

The film also emerged as the top performer in the Independence Day box office race mentioned in the report. Awarapan 2 collected Rs 40.50 crore, ahead of Tamil Vishwanath & Sons at Rs 26 crore and Batwara 1947 at Rs 16.20 crore.

Spider-Man: Brand New Day collected Rs 12 crore, while the DC movie recorded Rs 6.30 crore.