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Partho Dasgupta talks about OOH advertising and its growth in India

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As India reopened and we moved into ‘the new normal’ after lockdowns, out-of-home advertising gradually returned to pre-pandemic levels. Malls, movies, airports, and metro railways reclaimed their place in the marketer’s armoury as people moved out and about, to enjoy leisure activities such as entertainment, dining out, shopping, and travel.

As a result, the outdoor advertising industry is finally on the mend. In the first four months of 2022, India’s OOH (out-of-home) segment made significant progress, with citizens and vehicular traffic returning to the roadways. Partho Dasgupta, the former CEO of BARC and current Managing Partner at Thoth Advisors notes the return of OOH advertising and opportunities it offers to desired audience.

According to a recent Pitch-Madison analysis, OOH advertising had a strong 3,495 crore billings in 2019, followed by a drop to 1,292 crore in 2020, and a semblance of recovery in 2021, at 2,178 crore. Notably, this sum might reach 2,955 crore towards the end of CY22.

“Fintech, e-commerce, OTT, real estate, and hyperlocal services firms are currently the biggest spenders in OOH advertising,” informs Partho Dasgupta BARC ’s former CEO. Mr. Partho Dasgupta also adds, “Auto-industry, mobile handsets, consumer durables, IPL teams, and tech enterprises are among the other industries eyeing in this space. Other factors driving the growth of this sector are increased consolidation among media owners and growing use of relatively more premium characteristics of digital OOH.”

Subsequently, as leisure and business travel have returned, India’s air traffic has increased. It increased by 52 per cent in June 2021 as compared to 2020. Domestic passenger footfall at Mumbai Airport increased by 60 per cent in July compared to June 2021, and it is continuously increasing by 50 per cent every month at Mumbai Metro since May 2021. Also, the Delhi Metro’s Pink Line, which stretches for 59 kilometres is now fully operational, with all necessary COVID-19 guidelines in place to ensure passenger safety.

In line with this growth, the OOH industry must invest in technology. The digital transformation is essential for the sector to generate significant ROI (return of investment), leverage digitisation and provide data-led insights. These information will enable businesses to develop responsive and region-specific campaigns that will increase their audience reach, and engagement. Partho Dasgupta, the former CEO of BARC says, “We can reimagine OOH by technology perspective, enabling data-led information. While OOH remains a one-to-many broadcast medium, digital and online advertising has evolved over time to become hyper personal, attribute-driven, and measurable.”

In conclusion, given the increasing number of Indians travelling, now is the best moment for marketers to start getting in front of their target audiences with correct solutions developed through research and measurement solutions. And, OOH might make use of modern technology to reassure advertisers and attract additional advertising to the industry.

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Top SUVs Under ₹50 Lakh in 2025: How Ford Endeavour Compares Against Its Rivals

The new-generation Endeavour (known globally as the Everest) is carving out a niche, not by being the flashiest, but by doubling down on what made it iconic: rugged capability, unmatched comfort, and Ford’s driver-first DNA.

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Walk into any premium SUV showroom in 2025, and you’ll see one thing in common, everyone is trying to be the next Fortuner killer. From the Toyota Fortuner’s legendary reliability to the MG Gloster’s tech-laden interior, the segment under ₹50 lakh is fiercely competitive. But the one name that’s quietly making a storming comeback in India is the Ford Endeavour.

Re-entering the market through CBU or CKD routes, the new-generation Endeavour (also known globally as the Everest) is carving out a niche, not by being the flashiest, but by doubling down on what made it iconic: rugged capability, unmatched comfort, and Ford’s driver-first DNA.

Let’s break down how it stacks up against the competition, and more importantly, whether it’s worth your money in 2025.

The Ford Endeavour’s Unique Positioning

While rivals like the Fortuner and Gloster come packed with features and road presence, the Endeavour plays a different game. It doesn’t try to win on badge or sheer size, it wins on refinement, handling, and the premium SUV experience. The Endeavour doesn’t scream for attention. It delivers an understated yet powerful drive, much like an executive sedan disguised as an off-roader.

What the Endeavour Offers That Rivals Often Miss

  • True 4×4 DNA: Full-time 4WD with terrain response system and low-range gearing, something even the Fortuner reserves for its pricier variants.
  • Road Comfort: The Endeavour’s suspension setup feels tuned for Indian roads, absorbing undulations far better than stiffer rivals like the Fortuner.
  • Interior Refinement: The global model brings in a vertical 12-inch touchscreen, digital driver display, and soft-touch materials, giving the cabin a genuinely modern and plush feel.
  • Diesel Performance: While most competitors are shifting to petrol or hybrid powertrains, the new Endeavour sticks to a torquey 2.0-litre Bi-Turbo diesel, offering strong performance without the complexity of hybrid systems.

Rival Comparison Snapshot

SUVEngine OptionsKey StrengthWeakness
Ford Endeavour2.0 Bi-Turbo DieselBalanced comfort + off-road abilityLimited dealer support (CBU/CKD pricing)
Toyota Fortuner2.8 Diesel / 4×4 ATReliability & resaleStiff ride, dated tech
MG Gloster2.0 Twin Turbo DieselFeatures & spaceLacks brand trust, sluggish gearbox
Jeep Meridian2.0 DieselPremium build, great handlingLess spacious third row
Hyundai Tucson (AWD)2.0 DieselUrban refinementNot a true off-roader
Skoda Kodiaq2.0 TSI PetrolEuro styling, superb ridePetrol-only, no low-range gearing

The Pricing Puzzle: Is the Endeavour Worth It?

Ford’s re-entry into the Indian market via the CBU route does push the Endeavour’s price close to ₹45–48 lakh on-road, which might seem steep at first glance. But what you’re paying for is:

  • Global-spec build quality
  • Proven diesel engine
  • Feature-loaded cabin
  • True off-road capability

Compare that to a ₹52–55 lakh Fortuner GR-S or a ₹45 lakh MG Gloster Savvy 4×4, and the Endeavour doesn’t look overpriced, it looks well-positioned.

Who Should Consider the New Endeavour?

Buy if:

  • You want a full-size SUV with authentic off-road ability and refined road manners.
  • You value driving comfort as much as street presence.
  • You’re okay with slightly higher entry cost for better overall experience.

Skip if:

  • You need wide dealership and service coverage in Tier-2 or Tier-3 cities.
  • You prefer petrol or hybrid options.
  • You’re focused on resale value above all else.

Final Word: A Quiet Comeback with Loud Value

The Ford Endeavour in 2025 doesn’t try to beat its rivals on paper alone. It wins by delivering what many SUVs forget, a genuine sense of command on the road, a plush yet practical interior, and real-world 4×4 ability, all wrapped in a design that feels premium but not pretentious. And if a new specimen in not in your books, aused Ford Endeavour just might be what fits the bill!

If you’re looking at top second hand SUVs under ₹50 lakh, and you want something that drives like it belongs above that price tag, the Endeavour deserves more than a second look. In fact, it may just be the most complete SUV in this space, if you know what you’re buying.

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7 Reasons Parents Should Stay in Touch With Their Child’s Preschool Teacher

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Preschool is your child’s first real experience with a structured learning environment, and it’s a big step. At this early stage, your involvement as a parent plays a vital role in helping your child adjust, thrive, and build confidence. One of the most effective ways to stay involved? Maintaining regular communication with your child’s preschool teacher.

Many parents believe their role is limited to drop-offs, pick-ups, and paying fees. But staying connected with your child’s teacher goes far beyond logistics. It builds trust, strengthens learning, and ensures your child gets the support they need both at school and at home. In this blog, we will discuss seven reasons parents should talk to their preschool teachers from time to time.

7 Reasons Parents Should be in Touch with Their Kid’s Preschool Teacher

Here are seven compelling reasons why you should make that connection a priority.

  • Gain Insight into Your Child’s Development

Teachers spend several hours a day with your child, observing their learning habits, social skills, and emotional responses in real-time. Regular check-ins with the teacher can provide valuable insights into areas where your child is thriving and where they may need a little extra support.

These early signs are especially useful when you’re planning for next steps, like Senior KG admission, where readiness in both academic and emotional areas matters.

  • Create a Consistent Support System

Children feel more secure when parents and teachers are on the same page. When your child sees that you and their teacher are in sync, it reinforces consistency in discipline, expectations, routines, and praise.

Whether it’s toilet training, sharing toys, or learning phonics, your child benefits from a united message across school and home.

  • Address Concerns Early

Behavioural changes, learning delays, or emotional challenges can show up subtly at first. If you maintain open lines of communication with your child’s teacher, it becomes easier to identify and address these concerns promptly.

The earlier you address a concern, whether it’s speech delays, separation anxiety, or difficulty making friends, the easier it is to find solutions and build confidence.

  • Stay Informed About Classroom Activities

Preschools are full of activities, art projects, story time, group games, theme days, and more. By staying in touch with your child’s teacher, you’ll know what’s happening in class and can follow up at home.

This also helps you ask the right questions at the end of the day. Instead of the usual “How was school?”, you can say, “I heard you did a puppet show today, what was your favourite part?”

This kind of engagement boosts memory, conversation skills, and your child’s enthusiasm for learning.

  • Support Skill Building at Home

Teachers can guide you on how to support your child’s learning journey outside the classroom. They may suggest:

  • Fine motor skill exercises (like cutting or beading)
  • Language-building games
  • Counting or shape recognition through play
  • Reading recommendations

This is especially helpful for parents preparing their child for upcoming transitions like Senior KG admission where stronger foundational skills are expected.

  • Build Trust and Ease Anxiety

Children pick up on your attitude. When they see you have a warm, respectful relationship with their teacher, they are more likely to feel comfortable, safe, and positive about school.

It also helps ease separation anxiety. If your child knows that “Mom talks to my teacher” or “Dad knows what I did at school,” they’ll feel reassured and more secure about being away from home.

  • Be a More Active Participant in Your Child’s Education

Staying in touch doesn’t just mean attending the annual parent-teacher meeting. It means showing interest throughout the year, asking questions, offering feedback, and showing up when needed.

Many of the best preschools in Nagpur encourage parent involvement through classroom visits, online updates, event participation, or parent-teacher communication apps. Taking part in these activities shows your child that their education matters and that you are part of it.

Final Thought

Building a strong relationship with your child’s preschool teacher is one of the simplest yet most impactful things you can do. It creates a powerful partnership that supports your child’s growth, learning, and emotional well-being.

Preschools like EuroKids understand this balance. Their approach includes not just structured early learning but also strong parent engagement, helping families work hand in hand to support each child’s journey from day one.

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Happy Navratri 2025: Wishes, messages, quotes, greetings, images, and whatsApp greetings

Celebrate Navratri 2025 with heartfelt wishes, messages, quotes, and WhatsApp greetings. Share the joy of the nine nights of devotion to Maa Durga, spread positivity, and bless your loved ones with happiness, strength, and prosperity this festive season.

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Navratri Wishes 2025

Navratri 2025, starting on September 22, is a nine-night festival dedicated to Maa Durga, celebrating the victory of good over evil. Across India and around the world, devotees mark the occasion with prayers, fasting, music, dance, and community gatherings. The festival emphasizes devotion, courage, and inner strength, and is a time to share blessings with loved ones through heartfelt Navratri wishes.

Unlike large-scale celebrations in India, many households and communities celebrate in more intimate settings, decorating homes with diyas, offering prayers at temples, and organizing dandiya nights and devotional gatherings. Traditional foods and vrat-friendly recipes are also an integral part of the celebration.

Here’s a collection of Happy Navratri wishes you can share with friends, family, and colleagues:

Wishes to Share During Navratri:

  • Wishing you a Navratri filled with devotion, joy, and prosperity.
  • May the nine nights bring peace to your home and happiness to your heart.
  • Let’s celebrate the spirit of Navratri with prayers, music, and love.
  • May Goddess Durga bless you with strength to face every challenge.
  • Wishing you health, harmony, and happiness this Navratri.
  • May these nine nights light up your life with positivity.
  • Sending warm Navratri wishes from my family to yours.
  • May every dance step and prayer you offer reach Maa Durga’s blessings.
  • Here’s to a Navratri that feels bright, peaceful, and full of grace.
  • May this festive season give you courage and clarity.

Happy Navratri Quotes:

  • May your prayers during these nine nights bring success and harmony.
  • Celebrate the spirit of Navratri with a heart full of gratitude.
  • Wishing you good health, prosperity, and endless joy this Navratri.
  • Let the divine energy of Durga guide your path this festive season.
  • May Goddess Durga empower you with strength, wisdom, and courage this Navratri and always.
  • Let us celebrate the triumph of good over evil. Happy Navratri to you and your loved ones.
  • May the colors of Navratri brighten your life with happiness, health, and prosperity.
  • On this auspicious occasion, may Maa Durga fulfill all your wishes and bless your home with peace.

Messages to Share on WhatsApp and Social Media:

  • Happy Navratri! May Maa Durga guide you toward wisdom and strength.
  • The nine nights remind us that patience and devotion bring results.
  • Celebrate Navratri with faith in your heart and kindness in your actions.
  • May you find joy in the small rituals and blessings in every prayer.
  • Wishing you courage to overcome negativity, just like Durga did.
  • Navratri is not only about fasting — it’s about feeding your soul with positivity.
  • May this Navratri open doors of success and peace for you.
  • Sending warm wishes across the miles this festive season.

Happy Navratri 2025 Greetings:

  • Remember: every night of Navratri is a chance to start fresh.
  • Happy Navratri 2025! Celebrate with love, and let blessings surround you.
  • May Maa Durga fill your home with peace and happiness this Navratri.
  • Wishing you nine nights of devotion, joy, and togetherness.
  • May the blessings of Navratri bring love and light into your life.
  • Happy Navratri! Let every day be a step toward positivity.
  • May this festive season strengthen bonds with family and friends.

Navratri 2025 Quotes and Inspiration:

  • “Navratri is not only a festival, it’s a reminder that good always wins.”
  • “Nine nights, nine forms, infinite blessings.”
  • “Strength is not given, it is awakened — just like the spirit of Durga.”
  • “Dance, devotion, and discipline — the rhythm of Navratri.”
  • “Every prayer during Navratri is a step closer to peace.”

This Navratri, let devotion, love, and positivity fill every home. Share these Navratri wishes, quotes, and messages to spread blessings and joy with friends and family.

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