[vc_row][vc_column][vc_column_text]While some may take a jaundiced view of the campaign, Uttar Pradesh chief minister Yogi Adityanath bashes on with his saffron spree regardless, now extending it to signboards on roads.
Attired in saffron robes himself, he has already got his office painted ochre and the state transport buses are being turned the same colour. Some joked on social media that he would get the tar on roads also changed to something saffron. He hasn’t tried that – at least yet – but he has gone for the next best.
The Public Works Department (PWD) has been tasked with the putting up saffron signboards on rural roads of Uttar Pradesh. Over 18,000 roads in the state will get these signboards.
The entire board would not be saffron – it will be only the upper portion. Adorning this portion would be two pictures – those of CM Adityanath and of Deputy CM Keshav Prasad Maurya.
Underneath the photographs would be PWD’s new slogan: “Sarkar ka sankalp, Sadkon ka ho kayakalp” (Government’s pledge: to change the appearance of roads).
The lower portion of the signboards would be white and will display the name of the road and other relevant information.
Another campaign which Adityanath government had tried on roads – ‘gaddha mukt sadak’ (pothole free roads) – had proved tough to implement fully and satisfactorily, as road users found out. The goals of present drive have better chances of being achieved.
In October, he had flagged off a set of 50 saffron-coloured buses to commute in the rural hinterland of the state as a special service called “sankalp sewa”, introduced by the UP State Road Transport Corporation (UPSRTC). It is essentially meant to carry passengers to remote rural areas where there is no other mode of transport.
This was followed by the Lal Bahadur Shastri Bhavan – which houses the office of the chief minister and senior officers – getting painted saffron.
It all started with his at his offices and home. The upholstery was changed, and even the towel hanging on the sofas he uses are saffron.
For public functions and items, his penchant for saffron was seen in the colour of the “pandal” (tent) when he gave away loan waiver certificates – also saffron-coloured – to farmers. Taking the cue, the ever-eager to please officials ensured that the slings attached with media passes were also saffron.
All government hoardings displaying Yogi Adityanath’s achievements or announcements were also made in the same colour. Even the annual diary published by the government was brought out in saffron. In fact, each and every publication of the government or its various departments, from the booklet printed on completion of 100 days in office, has been in only one colour: Saffron.
The list of saffron items includes government booklets, school bags, buses, certificates for sportspersons, booklets with details of awardees, certificates for beneficiaries of crop loan schemes, booklets to mark achievements of the government, information department’s diary of contact details of officials, and identity cards at the Secretariat.[/vc_column_text][/vc_column][/vc_row]