English हिन्दी
Connect with us

India News

No need for crackers this Diwali, your outrage is enough!

The festive season in India brings prodigious opportunities for brands to roll out their innovative advertisement campaigns.

Published

on

advertisement campaigns

By Shruti Kaushal

The festive season in India is the playground for brands to roll out their innovative ad campaigns. From homecoming to away-from-home tales, brands spare no efforts to pitch their products, and double their sale. However, ad campaigns in the digital age are not confined to sentimental tales and promoting preconceived beliefs. Along with exhibiting their creativity, brands are breaking new ground to drive home social messages along with festivals. But like elsewhere, there will always be those who will be the first to take offence, citing religious sentiments.

With each passing day, another social media outrage! With the internet being accessible to a large section of the population in India, social media outrage is a walk in the park. The latest victim is giant designer brand Sabyasachi Mukherjee’s mangalsutra campaign. The traditional neck ornament that is synonymous with love and the commitment of a wife towards her husband got a little adventurous and politically correct for the tastes of the outraging Outrams.

The campaign in question featured intimate portraits of women and men. It showed a woman in a plunging neck dress and posing intimately with a man. Followed by the launch of the campaign, Madhya Pradesh Home Minister Narottam Mishra joined the choir of “hurting Hindu sentiments”. The minister issued a 24-hour-ultimatum and threatened to send the police after him. And the designer chose to withdraw the ad.

Deja vu? Last week, another ad campaign by Dabur on Karwa Chauth also succumbed to social media outrage. The ad depicted an LGBTQ couple celebrating the Hindu festival Karwa Chauth, traditional et al but a tad regressive. Conventionally, a married woman fasts for her husband and pray for his longevity. Trolls called it obscene and yes, of course, the chorus sang “hurting religious sentiments”. Two years after the Supreme Court decriminalized IPC Section 377, allowing consensual sex between two adults of the same sex, the same Narottam Mishra got offended by the portrayal of a lesbian couple observing the festival.

Well, this is not it. Following the boycott ‘riwaaz’, social media users demanded the FabIndia’s Jashn-e-Riwaaz Diwali campaign to pull down their advertisement. The brand was ruthlessly trolled for unnecessarily uplifting secularism and hurting religious sentiments for using an Urdu phrase for a festival that is Hindu. Followed by the trolling, FabIndia was forced to withdraw its advertisement. It issued a statement saying that the collection was not a Deepavali collection and that its actual Deepavali collection will be called ‘Jhilmil si Diwali’. Barring a few, no one asked FabIndia why it won’t curate such an elaborate collection for Eid.

Read Also: Dhanteras 2021: Want to switch from Android to IOS? Check these festive deals

It’s Manyavar-Mohey’s turn now. The wedding advertisement featuring Bollywood actor Alia Bhatt hit headlines and joined the boycott trend earlier last month. Reason? For throwing light on how a girl child is considered as a liability in India who is just born to get married and go to her ‘own house’ which is her husband’s. The advertisement did not only trigger trolls but also nepotism destroyer-in-chief Kangana Ranaut, who felt the need for ‘re-establishment of Ram Rajya’, and bashed the ad for mocking Hindu rituals. However, the brand stood by its progressive message and opted not to withdraw the ad. Commendable, ain’t it?

The boycotting of ads has undeniably pushed us to wonder at both the creativity of a resilient few and the crass hypocrisy of the vast mob. Brands are spending massive budgets on socially conscious campaigns and using their creativity to speak up for progressive causes. So will you burst crackers or light them diyas, Happy Diwali to both parties! Save the outrage after November 4, thank you.

India News

Prime Minister Narendra Modi lays foundation stone for redevelopment of 553 railway stations at a cost of Rs 19000 crore

These redevelopment projects are spread across 27 states and union territories which were inaugurated at a cost of Rs 19000 crore. The Prime Minister’s Office emphasised that these stations will serve as City Centres seamlessly integrating both sides of the cities. These train stations will have modern passenger amenities such as roof plazas, landscaping, intermodal connectivity, improved facades, kids’ play areas, kiosks and food courts.

Published

on

Prime Minister Narendra Modi inaugurated a series of railway infrastructure projects valued at over Rs 41,000 crore on Monday under the Amrit Bharat Station Scheme. PM Modi also laid down foundation stones for redevelopment of 553 railway stations. These redevelopment projects are spread across 27 states and union territories which were inaugurated at a cost of Rs 19000 crore.

The Prime Minister’s Office emphasised that these stations will serve as City Centres seamlessly integrating both sides of the cities. These train stations will have modern passenger amenities such as roof plazas, landscaping, intermodal connectivity, improved facades, kids’ play areas, kiosks and food courts.

These city centres have been envisioned to be environment friendly and accessible to differently-abled individuals. Their design will draw inspiration from local culture, heritage and architecture, as stated in a press release. The Indian Railways is known as the world’s busiest and oldest railway systems which serves a staggering 3.52 billion passengers and transports 1512 MT of freight in 2023.

The Railway network is known as the lifeline of India and operates over 13,000 trains daily, connecting 7,325 stations across the nation. According to the Amrit Bharat scheme aims at redeveloping 1309 stations nationwide. The Prime Minister laid the foundation stone for the redevelopment of 508 railway stations on Auguast 6 last year.

The primary objective of the scheme is to enhance station facilities with  modern infrastructure, including roof plazas and city centres, fostering a more convenient and comfortable experience for passengers. With a substantial allocation of over Rs 24,470 crore by the government, the initiative underscores a commitment to bolstering India’s transportation infrastructure.

 As part of the scheme, Indian railways is crafting comprehensive Master Plans, integrating urban development around railway stations. This integrated approach signifies a holistic vision aimed at fostering overall urban development which is centred on these pivotal transport hubs.

Continue Reading

India News

Maratha quota protesters set state transport bus on fire in Tirthpuri city

The Maharashtra State Road Transport Corporation (MSRTC) has filed a police complaint and all bus services have been suspended in Jalna. MSRTC’s Depot Manager of Ambad Taluka has also lodged a complaint at a local station demanding action against the accused who set the bus on fire.

Published

on

Maratha protesters set a state transport bus on fire at Chhatrapathi Shivaji Maharaj Chowk in Tirthpuri city, Ambad taluka while protesting against the state government over Maratha reservation row on Monday. After the incident a curfew has been imposed in the area to maintain law and order situation.

The Maharashtra State Road Transport Corporation (MSRTC) has filed a police complaint and all bus services have been suspended in Jalna. MSRTC’s Depot Manager of Ambad Taluka has also lodged a complaint at a local station demanding action against the accused who set the bus on fire.  Jalna collector Srikrushna Panchal said there is a possibility that quota supporters may arrive at Antarwali Sarati village in Ambad Taluka of Jalna, where the activist has been staging a hunger strike and stop him from going to Mumbai.

The curfew order said there is a possibility that traffic on Dhule – Mumbai highway and Tehsils near Ambad may get affected. The collector said government offices, schools, movement on national highways, milk distribution, media and hospitals have been exempted from the order. Maharashtra Congress leader Vijay Wadettiwar appealed to Maharashtra reservation activist Manoj Jarange Patil to protest peacefully and stated that he should ensure that nobody is harmed and law and order should be maintained in the area.

He further added everybody knows who has groomed Manoj Jarange, and whose people used to visit Manoj Patil. Maharashtra government ministers used to meet the activists. He said they are reaping what they had sown in the past.

The Maharshtra Legislative assembly (lower house) unanimously passed the Maratha reservation Bill tabled in February, which intended to extend 10% reservation to Marathas above the 50% cap. Maharashtra reservation activist Manoj Jarange Patil had demanded that the NDA government should implement the ‘Sage Soyare’ ordinance notification within 2 days, failing which the majority community in Maharashtra will launch a fresh round of agitation on February 24.

Continue Reading

India News

Farmers take out tractor march near Yamuna Expressway in Uttar Pradesh’s Gautam Budh Nagar

The Noida police had issued an advisory for daily commuters and warned them of traffic jams at many places which also included the Delhi-Noida border. The farmers are planning to carry out the tractor march along the Yamuna Expressway, Luharli Toll Plaza and Mahamaya Flyover and traffic diversions have been imposed by the police at these places.

Published

on

Farmers took out a tractor rally near the Yamuna Expressway in Uttar Pradesh’s Gautam Budh Nagar on Monday to protest against the central government for accepting their demands, which included a legal guarantee for minimum support price (MSP) for crops. Videos showed many tractors being driven on the road. The rally was stopped by the police at the Yamuna Expressway’s entry point.

They were not allowed to carry out their rally on the expressway. The development comes even as farmers have delayed their march to the national capital till February 29 after a decision is made and are staying at the Khanauri and Shambhu points on the Punjab-Haryana border.

The Noida police had issued an advisory for daily commuters and warned them of traffic jams at many places which also included the Delhi-Noida border. The farmers are planning to carry out the tractor march along the Yamuna Expressway, Luharli Toll Plaza and Mahamaya Flyover and traffic diversions have been imposed by the police at these places.

The police have barricaded the Delhi-Noida border and police will conduct checking of vehicles entering Delhi or Noida. Daily commuters have been advised not to use the Yamuna Expressway and to use alternative routes or the metro to avoid inconveniences.

Farmer leader Baldev Singh Sirsa said a farmer named Pritpal Singh was doing Langar seva at the Khannauri on the Punjab-Haryana border when he was allegedly dragged by the policemen from his tractor trolley and was badly beaten. He said Pritpal Singh was admitted to a hospital in Rohtak. But he got shifted to PGIMER at Chandigarh.

Farmer leader Sarwan Singh Pandher said Pritpal Singh has suffered multiple injuries and they strongly condemn the action of the police. He said the prime minister should take action against policemen who indulge in such barbaric acts. Former Punjab chief Minister and senior BJP Leader Captain Amarinder Singh condemned the barbaric act of violence against Pritpal Singh.

Continue Reading

Trending

-->

© Copyright 2022 APNLIVE.com