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Modi govt spent Rs.4,880 crore on advertisements in its four years since 2014

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Modi govt spent Rs.4,880 crore on advertisements in its four years since 2014

The central government has spent over Rs 4,880 crore on advertisements through electronic, print and other media since 2014-15, said Minister of State for Information and Broadcasting Rajyavardhan Rathore in a written reply in Rajya Sabha on Monday, July 30.

Giving details, the minister said:

Rs 979.78 crore was spent in 2014-15,

Rs 1,160.16 crore in 2015-16,

Rs 1,264.26 crore in 2016-17 and

Rs 1,313.57 crore in 2017-18.

An amount of Rs 162.83 is a “booked expenditure” for 2018-19 so far, the minister added.

The minister also gave the break-up of the amount spent by the government through the Bureau of Outreach and Communication (BOC), an entity created after merging the Directorate of Advertising and Visual Publicity (DAVP), the Directorate of Field Publicity and Song and Drama Division last year.

The government spent Rs 2,128.33 crore on print advertisements. Publicity through audio-visual media cost Rs 2,131.57 crore, and Rs 620.70 crore was spent on outdoor publicity.

The number of advertisements and the amount spent through the BOC for the Pradhan Mantri Fasal Bima Yojana, Swachh Bharat Mission, Smart City Mission and Saansad Adarsh Gram Yojana for the last three years was Rs 60.9442 crore on 52 advertisements in 2015-16, Rs 83.2686 crore on 142 advertisements in 2016-17, and Rs 147.9600 crore on 309 advertisements in 2017-18, Rathore said.

To a separate question, he said 867 private TV channels have valid permission to broadcast in India. Permission of 236 private satellite TV channels have been cancelled due to various reasons, including denial of security clearance, Rathore said.

Out of the 236, permission to 147 TV channels was cancelled during last three years and current year up to June 30, he said.

India News

Padma Awards 2025: Full list of Padma Vibhushan, Padma Bhushan, Padma Shri awardees

The awards recognize outstanding achievements across all fields, with a focus on public service. The recipients are selected by a committee appointed by the Prime Minister.

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The central government announced the recipients of the prestigious Padma Awards on Saturday. These awards, conferred annually on the eve of Republic Day, represent India’s highest civilian honours. They are presented in three categories: Padma Vibhushan (for exceptional and distinguished service), Padma Bhushan (for distinguished service of a higher order), and Padma Shri (for distinguished service).

The awards recognize outstanding achievements across all fields, with a focus on public service. The recipients are selected by a committee appointed by the Prime Minister.

This year, a total of 199 awards were presented: 7 Padma Vibhushan, 19 Padma Bhushan, and 113 Padma Shri. The President of India bestows these awards at a formal ceremony in Rashtrapati Bhawan, typically held in March or April.

List of Padma Award Winners 2024:

Padma Vibhushan:

  • Duvvur Nageshwar Reddy
  • Justice (Retd.) Jagdish Singh Khehar
  • Kumudini Rajnikant Lakhia
  • Lakshminarayana Subramaniam
  • MT Vasudevan Nair (Posthumous)
  • Osamu Suzuki (Posthumous)
  • Sharda Sinha (Posthumous)

Padma Bhushan:

  • A Surya Prakash
  • Anant Nag
  • Bibek Debroy (Posthumous)
  • Jatin Goswami
  • Jose Chacko Periappuram
  • Kailash Nath Dikshit
  • Manohar Joshi (Posthumous)
  • Nalli Kuppuswami Chetti
  • Nandamuri Balakrishna
  • PR Sreejesh
  • Pankaj Patel
  • Pankaj Udhas (Posthumous)
  • Rambahadur Rai
  • Sadhvi Ritambhara
  • S Ajith Kumar
  • Shekhar Kapur
  • Shobana Chandrakumar
  • Sushil Kumar Modi (Posthumous)
  • Vinod Dham

Padma Shri:

  • Advaita Charan Gadanayak
  • Achyut Ramchandra Palav
  • Ajay V Bhatt
  • Anil Kumar Boro
  • Arijit Singh
  • Arundhati Bhattacharya
  • Arunoday Saha
  • Arvind Sharma
  • Ashok Kumar Mahapatra
  • Ashok Laxman Saraf
  • Ashutosh Sharma
  • Ashwini Bhide Deshpande
  • Baijnath Maharaj
  • Barry Godfray John
  • Begam Batool
  • Bharat Gupt
  • Bheru Singh Chouhan
  • Bhim Singh Bhavesh
  • Bhimawa Doddabalappa Shiilekyathara
  • Budhendra Kumar Jain
  • C S Vaidyanathan
  • Chaitram Deochand Pawar
  • Chandrakant Sheth (Posthumous)
  • Chandrakant Sompura
  • Chetan E Chitnis
  • David R Syiemlieh
  • Durga Charan Ranbir
  • Farooq Ahmad Mir
  • Ganeshwar Shastri Dravid
  • Gita Upadhyay
  • Gokul Chandra Das
  • Guruvayur Dorai
  • Harchandan Singh Bhatty
  • Hariman Sharma
  • Harjinder Singh Srinagar Wale
  • Harvinder Singh
  • Hassan Raghu
  • Hemant Kumar
  • Hriday Narayan Dixit
  • Hugh and Colleen Gantzer (Posthumous)
  • Inivalappil Mani Vijayan
  • Jagadish Joshila
  • Jaspinder Narula
  • Jonas Masetti
  • Joynacharan Bathari
  • Jumde Yomgam Gamlin
  • K. Damodaran
  • K L Krishna
  • K Omanakutty Amma
  • Kishore Kunal (Posthumous)
  • L Hangthing
  • Lakshmipathy Ramasubbaiyer
  • Lalit Kumar Mangotra
  • Lama Lobzang (Posthumous)
  • Libia Lobo Sardesai
  • M D Srinivas
  • Madugula Nagaphani Sarma
  • Mahabir Nayak
  • Mamata Shankar
  • Manda Krishna Madiga
  • Maruti Bhujangrao Chitampalli
  • Miriyala Apparao (Posthumous)
  • Nagendra Nath Roy
  • Narayan (Bhulai Bhai) (Posthumous)
  • Naren Gurung
  • Neerja Bhatla
  • Nirmala Devi
  • Nitin Nohria
  • Onkar Singh Pahwa
  • P Datchanamoorthy
  • Pandi Ram Mandavi
  • Parmar Lavjibhai Nagjibhai
  • Pawan Goenka
  • Prashanth Prakash
  • Pratibha Satpathy
  • Purisai Kannappa Sambandan
  • R Ashwin
  • R G Chandramogan
  • Radha Bahin Bhatt
  • Radhakrishnan Devasenapathy
  • Ramdarash Mishra
  • Ranendra Bhanu Majumdar
  • Ratan Kumar Parimoo
  • Reba Kanta Mahanta
  • Renthlei Lalrawna
  • Ricky Gyan Kej
  • Sajjan Bhajanka
  • Sally Holkar
  • Sant Ram Deswal
  • Satyapal Singh
  • Seeni Viswanathan
  • Sethuraman Panchanathan
  • Sheikha Shaikha Ali Al-Jaber Al-Sabah
  • Sheen Kaaf Nizam (Shiv Kishan Bissa)
  • Shyam Bihari Agrawal
  • Soniya Nityanand
  • Stephen Knapp
  • Subhash Khetulal Sharma
  • Suresh Harilal Soni
  • Surinder Kumar Vasal
  • Swami Pradiptananda (Kartik Maharaj)
  • Syed Ainu Hasan
  • Tejendra Narayan Majumdar
  • Thiyam Suryamukhi Devi
  • Tushar Durgeshbhai Shukla
  • Vadiraj Raghavendracharya Panchamukhi
  • Vasudeo Kamath
  • Velu Assaan
  • Venkappa Ambaji Sugatekar
  • Vijay Nityanand Surishwar Ji Maharaj
  • Vijayalakshmi Deshamane
  • Vilas Dangre
  • Vinayak Lohani

Note that “(Posthumous)” indicates the award was given posthumously.

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Republic Day 2025: RSS chief Mohan Bhagwat says respect differences, live in harmony

Attempting a task without understanding, he warned, is akin to acting like a “lunatic,” leading to wasted effort and potential problems. This concept extended beyond culinary skills to encompass all aspects of life, highlighting the need for informed action and diligent work ethics.

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At the 76th Republic Day celebration in Bhiwandi, Maharashtra, RSS chief Mohan Bhagwat on Sunday asserted the importance of unity and understanding in a diverse society. His speech, delivered after unfurling the national flag at a local college, extended beyond the celebratory aspects of the day, focusing on the responsibilities inherent in Indian citizenship.

Bhagwat’s central theme revolved around the need for societal cohesion, a concept he presented as crucial for harmonious coexistence. He acknowledged the presence of diversity within India, contrasting the nation’s approach with global conflicts often fueled by similar differences.

He argued that while individual distinctions and specializations should be respected, they should not overshadow the paramount importance of mutual respect and collaborative living. His analogy extended to the familial and community levels; just as a family requires harmony for its well-being, so too does a town and, ultimately, the nation. Internal conflicts, he implied, undermine the collective good.

He further emphasised the critical role of knowledge and dedication in achieving individual and societal success. Bhagwat used the simple act of cooking rice as a powerful metaphor. He explained that simply possessing the ingredients – rice, water, and heat – is insufficient; the knowledge of how to combine them properly is essential for a successful outcome.

Attempting a task without understanding, he warned, is akin to acting like a “lunatic,” leading to wasted effort and potential problems. This concept extended beyond culinary skills to encompass all aspects of life, highlighting the need for informed action and diligent work ethics.

His message extended into the realm of interpersonal relationships, highlighting the importance of faith and dedication. He contrasted the impersonal service received at a hotel with the welcoming hospitality often found in a home.

At a hotel, a simple request for water might be met with indifference or even hostility. However, at home, a similar request is usually met with generosity and warmth. This difference, he explained, lies in the presence of faith and dedication; actions rooted in trust and commitment invariably yield more positive results. Bhagwat concluded by emphasising that such faith and dedication are vital not only for personal fulfilment but also for building strong, harmonious communities and a thriving nation.

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Congress chief Kharge extends Republic Day greetings, slams Modi govt, says secularism being targeted by Goebbelsian propaganda

He claimed that minorities are being systematically targeted, and those advocating for secularism are subjected to what he termed “Goebbelsian propaganda,” a reference to Nazi Germany’s manipulative propaganda techniques. He further asserted that weaker sections of society – Scheduled Castes, Scheduled Tribes, Other Backward Classes, the poor, and minorities – are treated as second-class citizens.

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On India’s 76th Republic Day, Congress President Mallikarjun Kharge delivered a message that was as much a celebration of the Constitution’s 75th anniversary as it was a scathing critique of the current political climate.

He began by honouring the architects of the Constitution, mentioning Mahatma Gandhi, Jawaharlal Nehru, Sardar Patel, B.R. Ambedkar, Subhas Chandra Bose, Rajendra Prasad, Maulana Azad, and Sarojini Naidu, acknowledging their monumental contribution to shaping India’s republic.

He extended his appreciation to the nation’s armed forces, paramilitary personnel, security forces, scientists, teachers, farmers, and the diverse workforce – including daily wage earners, gig workers, artists, writers, and sportspersons – for their indispensable roles in nation-building and preserving India’s rich cultural tapestry.

However, the celebratory tone was quickly overshadowed by a stark assessment of the nation’s democratic health. Kharge expressed deep concern over what he characterized as a decade-long erosion of democratic principles and institutions. He alleged a deliberate and malicious campaign fueled by religious fundamentalism, designed to fracture Indian society along religious lines.

He claimed that minorities are being systematically targeted, and those advocating for secularism are subjected to what he termed “Goebbelsian propaganda,” a reference to Nazi Germany’s manipulative propaganda techniques. He further asserted that weaker sections of society – Scheduled Castes, Scheduled Tribes, Other Backward Classes, the poor, and minorities – are treated as second-class citizens.

The Congress president directly accused the ruling government of political interference in autonomous institutions, asserting that the control over independent bodies is perceived as a mark of power. He claimed that federalism is being systematically undermined, with the rights of opposition-governed states being curtailed.

The functioning of Parliament, he stated, has significantly deteriorated due to what he described as the tyrannical tendencies of the ruling government. Universities and self-governing institutions, he continued, face constant intrusion, and a large segment of the media has been co-opted as a propaganda tool. The suppression of dissent through the targeting of opposition leaders, he argued, has become the government’s primary policy.

The ongoing crisis in Manipur served as a stark illustration of his concerns, with Kharge highlighting the state’s prolonged turmoil and the lack of accountability at the highest levels of power.

He concluded his message with a fervent call to protect the Constitution’s fundamental values of justice, liberty, equality, and fraternity, emphasizing that these tenets are being systematically undermined by what he called an authoritarian regime.

He urged citizens to be prepared to make sacrifices to defend the Constitution, viewing this as a fitting tribute to their ancestors. His statement ended with the powerful slogan: “Jai Bapu, Jai Bheem, Jai Samvidhaan. Jai Hind.”

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