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PwC says Indian entertainment and media industry to outpace the world’s by 2021

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PwC says Indian entertainment and media industry to outpace the world’s by 2021

[vc_row][vc_column][vc_column_text]The report carried in Business Standard says the sector will outpace India’s GDP growth.

PwC’s 2017 Global E&M Outlook projects the global entertainment and media industry will clock 4.2 per cent annual growth between 2016 and 2021 while the Indian industry is expected to grow at 10.6 per cent to exceed Rs 291,000 crore by 2021.

The key takeaways from the report are in line with major industry trends. TV advertising will continue to command a huge share of the advertising pie, though Internet advertising will emerge as the fastest growing advertising platform.

The report also predicts India will be among the largest and fastest growing newspaper markets in the country, owing to the popularity of vernacular publications, and rising literacy. “Unlike the global economy, which will see a shrinking contribution from the sector over the period, in India the sector’s growth will outpace the GDP growth rate,” said Frank D’Souza, partner and leader, entertainment and media, PwC India.

“Being a relatively under-developed market in per capita spending will allow the Indian industry to grow at 10.57 per cent over the next five years to an overall size of Rs 290,539 crore,” he added.

“Also being the least digitised market will allow the traditional media to grow without being disrupted by digital competition,” he said.

Television subscription revenue is expected to grow at 11.6 per cent annually (global 1.3 per cent) from Rs 52,755 crore in 2016 to Rs 90,713 crore in 2021. Though subscriber numbers are still growing, the report predicts the explosive growth of the recent past will not be replicated.

While the cable market is approaching a saturation point it, will continue to account for over 55 per cent of the total pay-TV market in 2021.

TV advertising will rise from Rs 21,874 crore in 2016 to Rs 37,315 crore in 2021, growing at 11.1 per cent. Globally, TV advertising is expected to grow at 2.1 per cent over the forecast period.

India is ranked eighth in the Asia-Pacific region in Internet advertising. The segment is growing faster than any other advertising platform at 18.6 annually, yet it is still an immature online ad market due to lack of Internet access among Indians.

However, this is double the global growth rate, estimated at 9.8 per cent.

Currently mobile Internet advertising comprises 27.6 per cent of total online spending, marking a clear gap between Indians with mobile access and brands reaching out to the mobile audience.

India’s Internet video segment revenue in 2016 was Rs 560 crore and will grow at 22.4 per cent annually (global 11.6 per cent) to Rs 1,540 crore in 2021, according to the report.

Transactional video-on-demand is expected to account for over 61 per cent of total Internet video revenue in 2021, with many households not wanting to commit to the regular payments of subscription video-on-demand.

Content providers will see more traction by breaking content into snackable segments and charging only for those rather than providing long format content. For example, people will be more willing to pay for the highlights of a cricket match than watch the whole match on a paid platform, according to the report.

Box office revenue is expected to grow from Rs 10,957 crore in 2016 to Rs 18,047 crore in 2021, at an annual rate of 10.4 per cent. Globally, it is estimated that box office revenue will grow at 4.4 per cent annually with mature markets like the US facing challenges in attracting footfalls to cinema halls.

In India, cinemagoers will rise from an estimated 2 billion in 2016 to 2.3 billion in 2021 and ticket prices will rise at 7.9 per cent annually over the period.

India is one of the few major cinema markets in which 100 per cent digitisation of screens has not yet been achieved, and it is not expected to occur over the forecast period.

Publishing in India is expected to grow from Rs 38,601 crore in 2016 to Rs 44,391 crore in 2021 at an annual rate of 3.1 per cent. Book publishing is projected to grow at 6.1 per cent annually over 2017-2021 while magazines are expected to grow at 3.3 per cent annually over the period.  The Indian newspaper industry will grow from Rs 23,161 crore in 2016 to Rs 24,447 crore (1.1 per cent) in 2021, distinctly positive when compared to the segment’s 2.7 per cent degrowth globally predicted by PwC.

Courtesy: Business Standard

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Google reduces 10% of managerial staff to enhance efficiency and ‘Googleyness’

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Google has pruned its managerial workforce, reducing it by 10% in a move aimed at streamlining operations and redefining its corporate culture in a year-long push. This pruning, part of a broader efficiency drive, includes a 10% cut at manager, director, and vice president levels.

Reports indicate that during an all-hands meeting, CEO Sundar Pichai outlined the rationale behind the decision, emphasizing the need for efficiency and redefining the company’s core values, often referred to as “Googleyness.”

A Google spokesperson revealed that some affected employees would transition to individual contributor roles, while others faced role eliminations. These adjustments come amidst growing challenges in the tech industry, particularly with rapid developments in artificial intelligence (AI) and fierce competition from rivals like OpenAI.

The AI race and Google’s response

The tech giant has recently intensified its focus on AI innovations, unveiling Gemini 2.0, its most advanced AI model yet. Sundar Pichai described the new model as heralding a “new agentic era” in which AI systems are designed to comprehend and make decisions about the world.

This announcement boosted Google’s stock, which surged by over 4% following the news, a day after a 3.5% increase attributed to breakthroughs in its quantum chip technology.

Previous layoffs in 2024

The latest layoffs mark Google’s fourth round of job cuts in 2024. Earlier in January, Google eliminated several hundred positions in its global advertisements team. In June, its cloud unit also saw workforce reductions. By January of this year, Google had already cut 12,000 roles, equivalent to 6.4% of its global workforce.

In a letter addressed to employees during the earlier layoffs, Pichai took responsibility for the decisions, stating that the company had experienced dramatic growth that required adjustments to sustain operations. Despite efforts, he acknowledged the process could have been managed better.

Redefining ‘Googleyness’

At the same meeting, Pichai stressed the need to revisit and reshape the concept of “Googleyness.” This term, often used to define the company’s unique culture and hiring philosophy, will now play a pivotal role in transforming corporate dynamics to adapt to new challenges.

The adjustments highlight Google’s commitment to staying competitive while reshaping its operational framework to remain aligned with its long-term vision.

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Zomato introduces Food Rescue feature

“We don’t encourage order cancellation at Zomato, because it leads to a tremendous amount of food wastage,” he said.

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Zomato has introduced a new feature called Food Rescue to minimise food wastage, announced the food delivery platform CEO Deepinder Goyal on Sunday.

Announcing the new feature on X, Goyal said the decision, to introduce the new feature, was taken to prevent the tremendous amount of food wastage due to order cancellation on the platform.

Committed to minimising food wastage, the Zomato boss said: “We don’t encourage order cancellation at Zomato, because it leads to a tremendous amount of food wastage.”

Goyal said despite having stringent policies, and a no-refund policy for cancellations, more than 4 lakh perfectly good orders get cancelled, for various reasons by customers.

He said the top concern for the online food delivery platform, the restaurant industry, and even the customers who cancel these orders, is to somehow save the food from going to waste.

With the launch of the new feature, Food Rescue, cancelled orders will now pop up for nearby customers, who can grab them at an unbeatable price, in their original untampered packaging, and receive them in just minutes.

According to Zomato, the cancelled order will pop up on the app for customers within a 3 km radius of the delivery partner carrying the order. To ensure freshness, the option to claim will only be available for a few minutes.

The online food delivery platform will not keep any proceeds except the required government taxes and the amount paid by the new customer will be shared with the original customer (if they made payment online) and with the restaurant partner.

Orders containing items sensitive to distances or temperature such as ice creams, shakes, smoothies, and certain perishable items, will not be eligible for Food Rescue.

Restaurant partners will continue to receive compensation for the original cancelled order, plus a portion of the amount paid by the new customer if the order is claimed, the company said. “Most restaurants have opted in for this feature, and can opt of it easily whenever they want, directly from their control panels,” it added.

The delivery partners will be compensated fully for the entire trip, from the initial pickup to the final drop-off at the new customer’s location, it said.

Food Rescue will show up on the customers’ home page automatically if there’s a cancelled order available for them to grab. The Customers have to refresh the home page to check for any newly available orders which need to be rescued.

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Adani, Torrent compete to purchase Gujarat Titans from CVC Capital

The probable sale of the Gujarat Titans, with the lock-in period coming to a close, will therefore be a defining moment in the changing face of IPL investments.

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The Adani Group and Torrent Group are currently negotiating a deal with private equity firm CVC Capital Partners to offload a controlling stake in the Indian Premier League franchise Gujarat Titans. According to sources, close to the development, reports say CVC Capital Partners will be looking to sell a majority interest while retaining a minority share in the franchise.

This becomes important because it is aligned with the end of the lock-in period by the Board of Control for Cricket in India (BCCI), which restricts any new teams from selling stakes until February 2025. The three-year-old franchise Gujarat Titans is reportedly worth $1 billion to $1.5 billion. CVC Capital Partners had paid ₹5,625 crore for the franchise in 2021.

A source close to the development pointed out that IPL franchises have attracted many investors’ interest since the league has proved an asset with a good reputation for money-making capabilities and cash flows. This growing interest of investors embodies the financial value and stability that come with the IPL franchises.

Gautam Adani, who owns teams in the Women’s Premier League and UAE-based International League T20, is understood to be one of the serious buyers. In 2023, Adani’s group won the Ahmedabad franchise in the WPL with a bid of Rs1,289 crore, the highest offer. His interests in this potential deal signal his commitment to expanding his footprint in the cricketing world.

Arvinder Singh, COO of Gujarat Titans, exuded confidence in the financial future of the franchise. He said the team was confident of turning profitable in the next media rights cycle, referring to even the original ten IPL franchises that took four to five years to turn profitable. He added confidently that the Gujarat Titans would not only turn profitable but significantly enhance in brand value.
 
This surging interest of investors in it is evidence of the growing financial attractiveness of IPL franchises, driven by healthy revenue streams and an increasing global footprint. The probable sale of the Gujarat Titans, with the lock-in period coming to a close, will therefore be a defining moment in the changing face of IPL investments.

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