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How do celebrities help in branding your product

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branding your product

Advertisement has become an integral part of human life. Each day whenever a consumer browses the internet or watches television, usually he finds it bombarded with advertisements for many brands. Hence, it affects each area of life.

But, the attention span of a person is so low that a consumer can be distracted within 5 seconds if he does not find something interesting.

Here, the smart marketer takes advantage of it by endorsing celebrities in their advertisement. Because celebrities have a different kind of influence on the people all over the world. Celebrities are considered idols.

 Hence, you will find people following the celebrity attributes, dressing sense and lifestyle.

But, contacting a celebrity to endorse your product is not an easy task.

To make it easy, PartyMap Celebs promises to help you connect with the manager and agents of celebrities. Celebrities don’t do business directly. They have managers and agents to do so.

 PartyMap Celebs is a reputed direct contact service which helps to get in touch with a celebrity’s representative in a few clicks.

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Whether it is a singer promoting a clothing brand or an actor promoting a soft drink on social media, newspaper, or television, it is hard to avoid them and the brand.

Because they are very well known to the people and it becomes hard for people to ignore famous personalities and their work. 

By considering it, the marketers use celebrities as a powerful tool for endorsement and enhancing the sale of their product or service.

 Celebrities promote various products, services, and social causes and become a spotlight for the corporate world. Hence, celebrities are usually sought by businesses to promote their brands.

 Because celebrity endorsement increases the brand engagement among the consumers and creates a familiarity of your brand among the masses.

The Celebrity effect is huge among consumers all over the world. Therefore, celebrities are used by marketers to enhance brand awareness and create visibility for a new product.

Every famous product or service in the market, has done celebrity endorsement due to which their brand has become well known and reliable among the consumers.

Celebrities’ Endorsement gives assurance to consumers, that the product or service they are promoting is trustable and can be used by people. Thus, celebrity branding can significantly increase sales and improve the credibility of the brand.

But selecting the right celebrity for branding is an important factor. For instance, endorsing Akshay Kumar, who is a fitness freak, in a washing powder advertisement will not influence consumers at all.

But endorsing Akshay Kumar as a muscle gainer brand will drastically increase the sales. Hence, choosing the right celebrity can impact the overall sale of a product.

Well, there are two types of Celebrity Endorsement available: Traditional Media and Modern Media. Traditional media is like traditional actor/actress or athlete endorsement, which can be a better choice but expensive as well.

 If you can spare a good amount of money on celebrity endorsement then, traditional media would be a better option.

On the other hand, Modern Media is like social media, internet celebrities and influencers who are popular among the youth. You can endorse through modern media with less amount of money.

But, they may have lesser influence than the traditional media celebrities. But they can help you to reach the target consumers with minimal fees.

Advertisement is a way to reach people, and celebrity endorsement is a way to get noticed by people.

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Entertainment

Alia Bhatt to be part of Tumbbad 2, makers confirm new chapter for horror franchise

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Alia Bhatt has officially joined the cast of the much-awaited sequel of horror-fantasy film Tumbbad 2. The announcement was made by actor and producer Sohum Shah, who welcomed Alia to the franchise by sharing pictures on social media with the caption, “A new chapter unfolds. Welcome to #Tumbbad2, @aliaabhatt.”

The sequel will see Alia Bhatt, Sohum Shah, and Nawazuddin Siddiqui sharing screen space. Directed by Adesh Prasad, the film is being produced by Sohum Shah Films in association with Pen Studios. The makers have also announced that Tumbbad 2 is scheduled to release in theatres on December 3, 2027.

Alia Bhatt said Tumbbad has stayed with her ever since she first watched it. She described the film as one of the few movies that created a unique and immersive world, adding that joining the franchise is a special opportunity for her. The actor said she is looking forward to exploring a new character in the mysterious Tumbbad universe.

Released in 2018, Tumbbad became a cult classic for its blend of Indian folklore, mythology, fantasy, and horror. Starring Sohum Shah in the lead role, the film earned widespread critical acclaim and gained even more popularity after its re-release, becoming one of the most successful re-released Indian films.

The confirmation of Alia Bhatt’s casting ended weeks of speculation and has increased excitement among fans. With the addition of Alia Bhatt and Nawazuddin Siddiqui to the cast, the sequel promises a stronger star lineup while continuing the dark and mysterious world of the first film.

As of now, filming and production are on, and the makers are preparing for the film’s theatrical release in December 2027. Fans are eagerly waiting to see how the sequel expands the mythology of the Tumbbad universe and whether it can match the original film’s impact.

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Hina Khan, Rocky Jaiswal hit back at Shilpa Shinde over remarks on cancer treatment

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Actor Hina Khan and her husband Rocky Jaiswal have reacted strongly after television actor Shilpa Shinde made controversial remarks on Hina’s battle with Stage 3 breast cancer during a recent interview. The comments triggered criticism online, with Hina and Rocky describing them insensitive and inappropriate.

The controversy began after Shinde questioned Hina’s public discussion of her illness and commented on her appearance during treatment. In the interview, Shilpa suggested that Hina did not look like someone undergoing cancer treatment, leading to widespread reactions on social media.

Responding on Instagram, Khan did not mention Shinde by name but stressed that every cancer patient’s journey is different. She said people should avoid making assumptions about a person’s medical condition based on physical appearance, adding that awareness and compassion are far more important than judgment. Khan reminded her followers that cancer affects individuals in different ways and that no two recovery journeys are the same.

Rocky Jaiswal also came out in his wife’s support, calling the remarks “inhuman” and expressed disappointment over the lack of sensitivity shown towards someone fighting a serious illness. He said personal health struggles should never become the subject of ridicule or speculation and urged people to respond with empathy instead of criticism.

Hina Khan revealed in June 2024 that she had been diagnosed with Stage 3 breast cancer. Since then, she has regularly shared updates about her chemotherapy, surgeries and recovery through social media. The actor has repeatedly said that speaking openly about her treatment is her way of spreading awareness and giving hope to others facing similar challenges.

The exchange has sparked widespread discussion across social media, with many fans and members of the television industry extending support to Hina Khan and praising her courage.

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Anupam Kher says he’s hugged, patched up with Naseeruddin Shah after old video resurfaces

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Actor Anupam Kher has said he has reconciled with fellow actor Naseeruddin Shah after an old video of Shah criticising him resurfaced on social media. Kher’s response came after the clip began circulating again following his recent remarks on the Ayodhya Ram Mandir donation theft case.

Addressing the renewed attention to the clip, Kher said there was no point in revisiting a matter that had already been settled. He said he and Shah had met after their earlier disagreement and resolved their differences, urging people not to judge their current relationship based on past remarks.

The video in question dates to 2019, when Naseeruddin Shah referred to Kher as a “clown” and commented on what he described as his “sycophantic nature,” noting that such traits were widely recognised by Kher’s peers from the National School of Drama (NSD) and the Film and Television Institute of India (FTII). Shah’s comments were made in response to Kher’s political views and led to a widely discussed exchange between the two actors.

At the time, Kher defended his stance, emphasising that everyone in a democracy has the freedom to express their opinions. In his recent remarks, he also responded to criticism over his views on the Ram Janmabhoomi issue, questioning why people felt unsettled by his presence and asserting that he would continue to speak his mind regardless of reactions online.

Although the old interview has once again drawn attention, Kher’s latest comments indicate that past differences between the two actors have been resolved. Despite the renewed debate on social media, he has made it clear that there is no lingering personal conflict between them.

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