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How do celebrities help in branding your product

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branding your product

Advertisement has become an integral part of human life. Each day whenever a consumer browses the internet or watches television, usually he finds it bombarded with advertisements for many brands. Hence, it affects each area of life.

But, the attention span of a person is so low that a consumer can be distracted within 5 seconds if he does not find something interesting.

Here, the smart marketer takes advantage of it by endorsing celebrities in their advertisement. Because celebrities have a different kind of influence on the people all over the world. Celebrities are considered idols.

 Hence, you will find people following the celebrity attributes, dressing sense and lifestyle.

But, contacting a celebrity to endorse your product is not an easy task.

To make it easy, PartyMap Celebs promises to help you connect with the manager and agents of celebrities. Celebrities don’t do business directly. They have managers and agents to do so.

 PartyMap Celebs is a reputed direct contact service which helps to get in touch with a celebrity’s representative in a few clicks.

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Whether it is a singer promoting a clothing brand or an actor promoting a soft drink on social media, newspaper, or television, it is hard to avoid them and the brand.

Because they are very well known to the people and it becomes hard for people to ignore famous personalities and their work. 

By considering it, the marketers use celebrities as a powerful tool for endorsement and enhancing the sale of their product or service.

 Celebrities promote various products, services, and social causes and become a spotlight for the corporate world. Hence, celebrities are usually sought by businesses to promote their brands.

 Because celebrity endorsement increases the brand engagement among the consumers and creates a familiarity of your brand among the masses.

The Celebrity effect is huge among consumers all over the world. Therefore, celebrities are used by marketers to enhance brand awareness and create visibility for a new product.

Every famous product or service in the market, has done celebrity endorsement due to which their brand has become well known and reliable among the consumers.

Celebrities’ Endorsement gives assurance to consumers, that the product or service they are promoting is trustable and can be used by people. Thus, celebrity branding can significantly increase sales and improve the credibility of the brand.

But selecting the right celebrity for branding is an important factor. For instance, endorsing Akshay Kumar, who is a fitness freak, in a washing powder advertisement will not influence consumers at all.

But endorsing Akshay Kumar as a muscle gainer brand will drastically increase the sales. Hence, choosing the right celebrity can impact the overall sale of a product.

Well, there are two types of Celebrity Endorsement available: Traditional Media and Modern Media. Traditional media is like traditional actor/actress or athlete endorsement, which can be a better choice but expensive as well.

 If you can spare a good amount of money on celebrity endorsement then, traditional media would be a better option.

On the other hand, Modern Media is like social media, internet celebrities and influencers who are popular among the youth. You can endorse through modern media with less amount of money.

But, they may have lesser influence than the traditional media celebrities. But they can help you to reach the target consumers with minimal fees.

Advertisement is a way to reach people, and celebrity endorsement is a way to get noticed by people.

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Entertainment

Madhuri Dixit, Karisma Kapoor recreate Dil To Pagal Hai dance battle on Dance Deewane

A video of Karisma Kapoor and Madhuri Dixit’s dance performance was shared by Colors TV on social media. In the dance video, Madhuri Dixit looked gorgeous in her yellow outfit, while Karisma Kapoor slayed in a black saree.

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Bollywood stars Karisma Kapoor and Madhuri Dixit left their fans nostalgic as they recreated their dance battle from the superhit film Dil To Pagal Hai. The two actors were seen dancing on the stage on the TV reality show Dance Deewane, where they performed to the instrumental of Dance of Envy.

 A video of Karisma Kapoor and Madhuri Dixit’s dance performance was shared by Colors TV on social media. In the dance video, Madhuri Dixit looked gorgeous in her yellow outfit, while Karisma Kapoor slayed in a black saree.

As the two stars performed, Suneil Shetty who is also a judge on the dance reality show, cheered for the Bollywood actors. Suneil Shetty hailed their dance performance and said two of them were the greatest dancing stars of the Hindi film industry in the country. Tab bhi aap dono ke liye dil pagal tha, aaj bhi hai (Back then, people were mad for both of them, and even today, people are still mad for them).

The video has gone viral on social media with 26,574 likes which are only increasing. Large number of instragram users, Madhuri Dixit fans and Karisma Kapoor fans showered their love on the dance video praising both the bollywood actors for their dance performance. One user said the fans didn’t know that they needed this reunion the most. One user Manidipa said this is her all time favourite dance performance.

Another instragram user felt Karisma Kapoor’s dance performance was better than Madhuri Dixit while another user felt otherwise. Many fans responded with hearts emojis and sent their love for the dance video. One social media user Jaya said that it is good both of these Bollywood heroines have stopped acting in the Hindi film industry as the new Bollywood actors would not be able to get roles in the film industry.

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Manisha Koirala reveals reason for rejecting Dil To Pagal Hai, says regrets that decision

Manisha Koirala, who is making a comeback with ‘Heeramandi’, spoke about declining a Yash Chopra film.

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Manisha Koirala, who is waiting for the release of Heeramandi, talked about turning down Yash Chopra’s Dil Toh Pagal Hai alongside Madhuri Dixit. She claimed that because Madhuri Dixit was the lead actor in the film, she felt insecure.

The actor talked about her long career as she prepared for a big comeback with Sanjay Leela Bhansali’s Heeramandi. The series is at the last leg for a big release, having endured several delays. The Series is scheduled to release on Netflix on May 1.

A little-known fact is that Manisha Koirala was the one who was offered Dil Toh Pagal Hai by Yash Chopra before Karisma Kapoor. She did, however, decline the offer. It was, however, that event that further made her to reconsider her career choices.

Manisha said, she regrets not doing Yash Chopra’s film, it’s one of her career’s regrets. When Madhuri ji [Dixit] was paired opposite her, she became insecure. She withdrew from the project.

Yash Ji, when he was alive,portrayed women so beautifully that every actor of her time, wanted to work with him, Manisha continued. She went to Yash Ji’s office and said, Sir, she wanted to be his solo heroine. That was her dream. She was being caste opposite Madhuri Dixit by him. Manisha believes she missed out due to her superior judgment.

Manisha accepted director Raj Santoshi’s 2000 offer Lajja, opposite Madhu Dixit, on the spot In Heeramandi, Manisha will star alongside actresses Aditi Rao Hydari, Sanjeeda Sheikh, Richa Chaddha, Sonakshi Sinha, and Sharmin Segal. because she didn’t want to make the same mistake again. She said, she thought security comes from having a strong maker and being comfortable in your own skin. Her foolish insecurities made her realize that she didn’t want to make the same mistake twice. She is quite happy that she did that film. She adore Lajja so much, Manisha added.

In Heeramandi, Manisha will star alongside actresses Aditi Rao Hydari, Sanjeeda Sheikh, Richa Chaddha, Sonakshi Sinha, and Sharmin Segal.

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Fan jumps on stage and hugs Atif Aslam during concert, video goes viral

Atif Aslam’s reaction towards his female fan was praised by a number of individuals who were attending the concert and were impressed by his composed behaviour in this chaotic moment.

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During a recent music concert in Dhaka, Bangladesh, the popular Pakistani singer Atif Aslam was approached by a female fan who suddenly jumped on the stage and hugged him.  Many people present at the concert viewed the fan’s actions as outrageous, but Atif Aslam handled the situation with grace as he remained calm and did not panic.

Atif Aslam’s reaction towards his female fan was praised by a number of individuals who were attending the concert and were impressed by his composed behaviour in this chaotic moment. The video of the incident is being widely shared on social media platforms and has gone viral. The video has got 119500 views, 252 retweets and 2400 likes till now which are only increasing.

An X user Nznn Ahmed shared the viral video and wrote A crazy Bangladeshi fan gets emotional at Atif Aslam’s last night show in Dhaka. In the video, a female fan is seen embracing Atif with a tight hug, and despite his attempts to let go, she holds on to him.

In the video the woman can be seen speaking to Atif Aslam, who listens to her intently and is seen responding to her with a calm smile on his face. The bodyguards present on the stage try to remove her but are unable to do so. The video shows the woman’s persistence and desire to speak to the star singer in spite of being denied permission by the security guards.

Large number of social media users and Atif Aslam fans responded to the viral video. One X user Ahad was of the opinion that the woman should be fined for her behaviour.

X user Nznn Ahmed responded to Ahad and said that he should not worry at all as looking at the video it is seems that the female fan is a teenager and could not control here emotions on seeing her favourite rock star on stage.

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