Entertainment

How do celebrities help in branding your product

Published

4 years ago

June 11, 2022

Advertisement has become an integral part of human life. Each day whenever a consumer browses the internet or watches television, usually he finds it bombarded with advertisements for many brands. Hence, it affects each area of life.

But, the attention span of a person is so low that a consumer can be distracted within 5 seconds if he does not find something interesting.

Here, the smart marketer takes advantage of it by endorsing celebrities in their advertisement. Because celebrities have a different kind of influence on the people all over the world. Celebrities are considered idols.

Hence, you will find people following the celebrity attributes, dressing sense and lifestyle.

But, contacting a celebrity to endorse your product is not an easy task.

To make it easy, PartyMap Celebs promises to help you connect with the manager and agents of celebrities. Celebrities don’t do business directly. They have managers and agents to do so.

PartyMap Celebs is a reputed direct contact service which helps to get in touch with a celebrity’s representative in a few clicks.

Whether it is a singer promoting a clothing brand or an actor promoting a soft drink on social media, newspaper, or television, it is hard to avoid them and the brand.

Because they are very well known to the people and it becomes hard for people to ignore famous personalities and their work.

By considering it, the marketers use celebrities as a powerful tool for endorsement and enhancing the sale of their product or service.

Celebrities promote various products, services, and social causes and become a spotlight for the corporate world. Hence, celebrities are usually sought by businesses to promote their brands.

Because celebrity endorsement increases the brand engagement among the consumers and creates a familiarity of your brand among the masses.

The Celebrity effect is huge among consumers all over the world. Therefore, celebrities are used by marketers to enhance brand awareness and create visibility for a new product.

Every famous product or service in the market, has done celebrity endorsement due to which their brand has become well known and reliable among the consumers.

Celebrities’ Endorsement gives assurance to consumers, that the product or service they are promoting is trustable and can be used by people. Thus, celebrity branding can significantly increase sales and improve the credibility of the brand.

But selecting the right celebrity for branding is an important factor. For instance, endorsing Akshay Kumar, who is a fitness freak, in a washing powder advertisement will not influence consumers at all.

But endorsing Akshay Kumar as a muscle gainer brand will drastically increase the sales. Hence, choosing the right celebrity can impact the overall sale of a product.

Well, there are two types of Celebrity Endorsement available: Traditional Media and Modern Media. Traditional media is like traditional actor/actress or athlete endorsement, which can be a better choice but expensive as well.

If you can spare a good amount of money on celebrity endorsement then, traditional media would be a better option.

On the other hand, Modern Media is like social media, internet celebrities and influencers who are popular among the youth. You can endorse through modern media with less amount of money.

But, they may have lesser influence than the traditional media celebrities. But they can help you to reach the target consumers with minimal fees.

Advertisement is a way to reach people, and celebrity endorsement is a way to get noticed by people.

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Related Topics:branding your product Celebrities celebrities help in branding How do celebrities help Traditional media

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Entertainment

CID creator BP Singh dies of heart attack, film industry pays tribute

B.P. Singh, the creator and producer-director of CID, has died after suffering a heart attack. His contribution to Indian television has prompted tributes from colleagues and members of the entertainment industry.

Published

7 days ago

October 27, 2026

APNLive Desk

Veteran television producer-director B.P. Singh, best known for creating the popular crime investigation series CID, has died after suffering a heart attack. His death on Tuesday, October 27, prompted tributes from colleagues and members of the entertainment industry, who remembered his contribution to Indian television.

Filmmaker Ashoke Pandit shared the news of Singh’s death in a social media post, remembering him as an accomplished filmmaker whose work had captivated audiences through shows such as CID and Aahat.

Pandit also recalled his association with Singh during the latter’s tenure as president of the Indian Film and Television Directors’ Association. Expressing grief over the loss, he described Singh as a close friend and a person whose work would continue to inspire future generations.

The last rites are scheduled to take place on Wednesday, October 28, according to Pandit’s post.

BP Singh’s contribution to Indian television

Born Brijendra Pal Singh, B.P. Singh established himself as a prominent figure in Indian television through his work as a producer and director. He created CID, one of the country’s longest-running crime investigation shows, which premiered in 1998 and followed a team of Mumbai crime branch officers investigating cases.

The series became widely recognised among television audiences and ran for around two decades. Singh also occasionally appeared on the show as DCP Shamsher Singh Chitrole.

One of the show’s notable milestones came in October 2004, when a special episode was filmed in a single continuous take lasting 111 minutes. The achievement received recognition in the Limca Book of Records and the Guinness World Records.

Singh’s work was not limited to crime dramas. He was also associated with Aahat, a popular horror television series that aired from 1995 to 2015. His other projects included Khaaki, Abhay and SuperCops Vs Super Villains.

Ashoke Pandit remembers the veteran filmmaker

In his tribute, Pandit recalled Singh’s professional achievements and their personal association. He praised the filmmaker’s work on CID and Aahat and expressed condolences to his family and loved ones.

Singh’s death marks the loss of a veteran television professional whose productions helped shape crime and horror programming in India.

His work on CID and Aahat remains a significant part of his legacy in Indian television.

Entertainment

Veteran actor Mushtaq Khan, known for Welcome and Hera Pheri, dies at 56

Veteran actor Mushtaq Khan, known for his memorable supporting role in Welcome, has died at 56.

Published

1 month ago

September 24, 2026

APNLive Desk

Veteran actor Mushtaq Khan, who appeared in several Hindi films and was particularly remembered for his role in the 2007 comedy Welcome, has died at the age of 56.

Khan was known for playing supporting characters across Hindi cinema and had worked in films spanning several decades. His role as Balu in Welcome remains among his best-known performances.

Mushtaq Khan’s film career

Mushtaq Khan appeared in a wide range of films during his career. His filmography included Aashiqui, Hum Hain Rahi Pyar Ke, Gopi Kishan, Krantiveer, Raja, Mujhse Shaadi Karogi, Jodi No. 1 and Hera Pheri.

He also featured in more recent films including Stree 2, Gadar 2, Baby John, Dhoom Dhaam and Jaat. His filmography lists acting work continuing into 2026.

In Welcome, Khan played Balu, a supporting character in the comedy starring Akshay Kumar, Nana Patekar, Anil Kapoor and other prominent actors.

Khan’s career also included television work, with his credits spanning a wide range of acting roles over the years.

Mushtaq Khan dies at 56

The actor’s death was reported on September 24, 2026. Reports said Khan had been undergoing treatment after being diagnosed with liver cancer and had been hospitalised for around 15 days. Further details surrounding his death were awaited in the initial reports.

Mushtaq Khan was 56. IMDb lists his date of birth as December 31, 1969.

Entertainment

Deepika Padukone and Ranveer Singh welcome baby girl, their second child

Deepika Padukone and Ranveer Singh have welcomed their second child, a baby girl. The couple announced the birth on Instagram.

Published

1 month ago

September 20, 2026

APNLive Desk

Bollywood stars Deepika Padukone and Ranveer Singh have welcomed their second child, a baby girl. The couple announced the arrival of their daughter on Instagram on Saturday through a post featuring a baby’s footprint.

The newborn is the couple’s second daughter. Deepika and Ranveer became parents for the first time in September 2024, when they welcomed their daughter Dua.

The couple has not announced the name of their newborn daughter in the post.

Deepika Padukone and Ranveer Singh’s last spotting

Just a day before the announcement, Deepika Padukone visited Mumbai’s Siddhivinayak Temple with Ranveer Singh and his parents.

Deepika was seen wearing an orange and purple kurta set, while Ranveer wore a purple kurta with white trousers. The visit came as the couple awaited the arrival of their second child.

Interestingly, the couple had also visited Siddhivinayak Temple in September 2024, shortly before the birth of their first daughter Dua.

Deepika and Ranveer’s family

Deepika Padukone and Ranveer Singh married on November 14, 2018, in Lake Como, Italy. Their wedding featured ceremonies reflecting their Konkani and Sindhi backgrounds.

The couple’s relationship began while working together on Goliyon Ki Raasleela Ram-Leela in 2013. They later got engaged in 2015 and welcomed their first child, Dua, on September 8, 2024.