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Former FICCI President, Dr Jyotsna Suri stresses upon the importance of developing domestic tourism.

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FICCI President, Dr Jyotsna Suri

India is witnessing a surge in domestic travel. We find that people are opting for domestic travel instead of spending money on international trips. Dr Jyotsna Suri believes that this is a golden opportunity to develop our domestic tourism and make it a highly lucrative industry. 

Gone are the days, when all good vacation options required you to travel outside our country. In recent years, India has seen a boom in domestic tourism. One of the factors that has led to this is the Covid 19 pandemic. Post the pandemic, many people became apprehensive about travelling outside the country. They have started exploring the wide variety of tourism options that are available within our country. India is a beautiful country that has immense potential and each state provides unique sightseeing opportunities. Whether it is the beautiful valleys of Kashmir in the north or the breath-taking expanse of the oceans in the south, every place has the potential to leave you mesmerized. India as a country presents an eclectic mix of tourist destinations for all mountain ranges, while sandy beaches, scintillating deserts, cultural destinations, ayurveda, backwaters and many more. 

While this is good news for the tourism industry, it has also put a tremendous strain on many popular tourist destinations. In response to this issue, Dr Jyotsna Suri, Chairperson for the Tourism Committee of FICCI, has called for promotion of new domestic tourism destinations.  

Tourism has been seeing a rapid growth in our country. The demand is in fact so high that more and more people are looking for alternatives to the popular vacation options. This way, people can avoid the traffic and the commotion and instead enjoy their solitude and privacy. In order to give the customers what they want, the tourism industry must create suitable alternatives. This would also reduce the strain on the already popular tourist destinations.

Dr Jyotsna Suri is of the opinion that it is high time that our country starts to look at other less prominent destinations as viable tourist spots. Her remarks came at a time when the tourism industry is under pressure to meet the rising expectations of domestic tourists. She believes that it is crucial that such unexplored places are developed so that the strain on other destinations are reduced. She also believes that if other tourist destinations are developed the same would also help in creating more jobs and lead to better economic prospects for the local citizens.

Dr Jyotsna Suri also stressed upon the importance of developing infrastructure in new tourist destinations. She believes that developing infrastructure is crucial for any destination to be successful. If there is an absence of good infrastructure would make it very difficult to attract tourists. Further if the infrastructure is poor, it is less likely that tourists would recommend the place to other potential visitors. She also said that infrastructure is important because it ensures the comfort of the travellers. Dr Jyotsna Suri also called for a partnership between the government and private sector when it comes to developing world-class infrastructure.

Dr Jyotsna Suri also heads The Lalit Suri Hospitality Group. The group has gained amazing reviews for their infrastructure and comfort. One of the reasons for the Lalit’s success is that they rely on traditional methods of hospitality. By combining international standards of luxury with the Indian methods of hospitality, Dr Jyotsna Suri has made The Lalit into a commendable name in the hotel industry. Her approach is also a lesson to all those who are thinking about developing tourism within our country. We must not forget our Indian values and should not blindly run behind western concepts.

Conclusion 

The issue of over burdening of popular tourist places in India is a crucial one. As more and more people look for alternative tourist destinations, India must concentrate on developing its tourism infrastructure. By improving local tourism, we will not only improve the economy but can also provide suitable travel destinations to the tourists.

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WhatsApp alerts users to stealthy zero-click hacking risk

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WhatsApp hacking

WhatsApp has recently warned its users about a new type of cyber threat known as the “zero-click” hack, which has compromised the devices of approximately 90 individuals across various countries without any interaction from the users. This sophisticated hacking technique does not require the victims to click on any links, making it extremely stealthy and difficult to detect.

The affected individuals include journalists and activists, highlighting the use of this spyware in targeting members of civil society. The hacking tool is developed by Paragon Solutions, an Israeli company known for its advanced hacking software, which is primarily sold to governments for purposes such as fighting crime and ensuring national security.

This zero-click hack involves the deployment of malicious electronic documents to the targets’ devices. These documents do not require any user interaction to execute the hack, enhancing the stealthiness of the attack. WhatsApp officials have reported to Reuters that they have detected efforts to compromise about 90 of their users and have taken steps to disrupt the hacking activities.

The targets of this hack span more than two dozen countries, with some located in Europe, according to various reports. The identity of the specific targets has not been disclosed by WhatsApp, but the company has referred the affected users to the Canadian internet watchdog group, Citizen Lab, for further assistance.

John Scott-Railton, a researcher at Citizen Lab, commented on the situation, stating that the discovery of Paragon’s spyware targeting WhatsApp users serves as a reminder of the ongoing proliferation of mercenary spyware. He noted that this continues the pattern of spyware being used in problematic ways.

WhatsApp has informed law enforcement and industry partners about the incident, although specific details of these discussions have not been shared publicly. The FBI has yet to comment on the matter. This incident underscores the growing risks associated with spyware and the need for users to be vigilant about cyber security.

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Delhi Convention Centre: Why is The Zora Convention Centre built at Delhi’s Lodhi Road special?

It serves as an exquisite venue for weddings, festivals, corporate gatherings, and a variety of other events.

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The Zora, Delhi Convention Center, located near Jawaharlal Nehru Stadium in Delhi, was inaugurated in August 2024. This convention center is specifically designed to cater to global event needs.

Spanning over 2 lakh square feet, The Zora features impressive architectural elements, including 38-foot high ceilings and two pre-designed halls, crafted by the esteemed designer Walid Baz, founder of Baz Events. It serves as an exquisite venue for weddings, festivals, corporate gatherings, and a variety of other events.

In an exclusive interview with APN News, Jyoti Kalash, Chief Administrative Officer (CAO) and retired IAS officer stated, “The design of this event center is striking. Upon entering the main hall, guests will feel transported to another realm, as there is a glass floor beneath them that can easily support over 1,000 people.”

“The Zora stands out due to its nature-inspired design and outstanding craftsmanship, which was accomplished in just 80 days by an international team, establishing a new benchmark for luxury in India,” the former IAS officer emphasised.

Dhananjay Kumar, CEO of The Zora – Delhi Convention Center, also spoke with APN News, stating, “We are offering not just a venue, but a destination for unique, unforgettable experiences. This luxurious and stunning space was completed within an impressive timeframe of only 80 days.”

Know what is special in ‘The Zora’

  • Prime location on Lodhi Road, convenient location for all.
  • Parking facility for more than 2000 vehicles.
  • Designed by award-winning architectural designer Walid Baz, bringing world-class expertise to Delhi.
  • Completed within a time period of just 80 days.
  • Spread over 2 lakh sq ft with two pre-designed halls and spacious customisable areas.
  • The Zora’s design is inspired by nature, offering guests an ambiance of beauty and tranquility.
  • 750 tonnes of iron has been used for strength.
  • 700 intelligent lights have been used with over 20 modes to match the mood of the ceremony.
  • Another large dining area is separate from the Grand Ballroom.
  • The interiors look beautiful and are adorned with intricate handmade designs.

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IIMM Delhi claims 100% placement for PG Diploma in ADPR for 3 consecutive years

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The International Institute of Mass Communication (IIMM) Delhi continues to solidify its reputation as a premier institution for media and communication studies by achieving 100% placement for its Post Graduate Diploma in Advertising and Public Relations (PGD ADPR) course for the third consecutive year. This remarkable achievement underscores the institution’s commitment to academic excellence and its pivotal role in shaping future leaders of the media industry.

A Legacy of Excellence

Ms. Simrat Gulati, an IIMC Alumna and Advertising veteran, who heads this program at IIMM Delhi said, “ADPR is one of IIMM Delhi’s oldest and most prestigious programs. Established with the vision of providing comprehensive education and training in the fields of advertising and public relations, this course has evolved to meet the dynamic demands of the industry. The curriculum is meticulously designed to combine theoretical knowledge with practical skills, ensuring that students are well-prepared for the challenges of the professional world.”

Industry Recognition

Industry experts and media professionals also hold IIMM Delhi’s ADPR program in high regard. Vivek Satya Mitram, a renowned Brand Strategist and co-founder at Bharat Dialogues said, “I have interacted with IIMM Students in workshops & events, the rigorous training included in their ADPR course and exposure to real-world scenarios are indeed a benchmark in media education. We at Bharat Dialogues regularly hire interns from IIMM Delhi for their creativity, strategic thinking, and ability to adapt to the rapidly changing media landscape.”

Several key factors contribute to the consistent placement success of the ADPR program at IIMM Delhi added their Academic Director Pooja Priyamvada. “We at IIMM Delhi have fostered strong relationships with leading companies in the advertising and PR sectors. These partnerships provide students with ample internship opportunities, live projects, and exposure to industry practices. We are privileged to have a highly qualified and experienced line up of faculty members & Guest lecturers who bring a wealth of industry knowledge and academic expertise.”

The industry-readiness of any curriculum requires that it is regularly updated to reflect the latest trends and technologies in the media industry. This ensures that students are equipped with relevant skills and knowledge that make them highly employable. As per many ex-students that is what set them apart from the crowd in the highly competitive media industry. Through mock interviews, resume building workshops, and career counseling sessions, the placement cell ensures that students are well-prepared to enter the job market.

The 100% placement record over the past three years is a testament to IIMM Delhi’s unwavering commitment to excellence. As the media industry continues to evolve, the institute remains dedicated to providing exemplary education and training that empowers students to become leaders in their field.

Established in 1999, the International Institute of Mass Media (IIMM) Delhi is a premier institution dedicated to providing high-quality education in mass media and communication. With a focus on practical training, industry exposure, and academic excellence, IIMM Delhi offers a range of undergraduate, postgraduate, and diploma programs designed to prepare students for successful careers in media and communication.

For more information about IIMM Delhi and its programs, please visit www.iimmdelhi.com

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