Air India unveiled the revamped first class and business class in its fleet of Boeing aircraft flying to international destinations to woo high-end travelers and increase the occupancy from 60 per cent to over 80 per cent.
The revamped premium class has been named as “Maharaja Direct” and the airline is expecting to boost its revenue to Rs 6.5 crore per day from the existing Rs 4 crore it nets from these premium classes, PTI Reported.
Air India also unveiled a new food menu and amenities for passengers. In its quest to embrace a new and refreshing look, the airline also unveiled new uniforms for its airline staff.
Union Minister for Civil Aviation Suresh Prabhu and Minister of State for Civil Aviation Jayant Sinha unveiled the new look ‘Maharaja Direct’ at New Delhi’s luxury hotel, Ashoka on 22 June.

Air India, known for its Maharaja mascot, is saddled with about $7 billion of debt and its sale was expected to cement Prime Minister Narendra Modi’s credentials as a reformer willing to step away from running money-losing businesses, Reuters reported.
The government’s plans to privatise the national carrier received a severe jolt last month when no initial bids were received for the proposed strategic stake sale of the debt laden airlines by the end of the auction deadline on 31 May 31.
On Wednesday the government shelved its plan to sell a 76 percent stake in the debt-laden carrier due to lack of interest from bidders.
The airline now plans to focus on finding ways to remain competitive and win market share.
These changes, expected to be introduced over the next two months, could earn the airline an additional 10 billion rupees ($147 million) a year in revenue, Air India’s chairman and managing director Pradeep Singh Kharola told reporters.
The government is committed to supporting the airline and to making it competitive, junior civil aviation Minister Jayant Sinha said, adding Air India was also looking at flying to new destinations in Africa, Australia, and North America.

According to reports, Air India has been losing domestic market share to rapidly expanding lower-cost operators such as InterGlobe Aviation Ltd’s (INGL.NS) IndiGo and SpiceJet Ltd (SPJT.BO) that are now looking to expand their international routes as well.
While Minister Suresh Prabhu told media on Tuesday that stake sale of the airline would have to be put on the back-burner for the time being given the poor response, Minister of State Jayant Sinha said on Wednesday at a press conference, there wasn’t any Plan B on the table. “We are committed to the strategic disinvestment of Air India,” declared Sinha, while flanked by Prabhu on one side.
Air India says there won’t be a premium attached to the business and first class ticket prices as a result of this look overhaul. Instead, it says, funds will be dug into from the annual installment of the Rs 30,000 crore bailout package announced for the cash-strapped airline in 2012.
Air India’s chairman and managing director Pradeep Singh Kharolais looking forward to raising the “passenger load factor” of business and first class seats to 80 per cent in the coming time. This is likely to bring in additional revenue of Rs.1,000 crore per annum, said Kharola, reported Reuters.
The Minister of state for civil aviation Jayant Sinha said that Air India is looking at flying to new destinations in Australia, Africa and North America.