The re-release of Yeh Jawaani Hai Deewani (YJHD) has sparked a wave of nostalgia for Bollywood’s golden era of romcoms, drawing attention away from the ongoing dominance of massy, pan-India films. The 2013 blockbuster, which starred Ranbir Kapoor and Deepika Padukone, continues to capture hearts, even as the film industry shifts towards larger-than-life, multi-lingual films aimed at a pan-Indian audience.
Despite both Kapoor and Padukone boasting impressive filmographies, it’s YJHD that remains a standout—both for its heartwarming reunion of the on-screen ex-couple and its ability to resonate with multiple generations, especially Gen Z. The film’s re-release, which launched in select theaters, has already sold over 26,000 tickets, according to trade reports. This impressive number rivals or surpasses the ticket sales of some recent massy action films, despite YJHD also being available for streaming on OTT platforms.
What’s remarkable is that this success highlights the ongoing appeal of Bollywood’s romcom era, when films were built around relatable characters and emotional narratives, as opposed to the grand spectacle of pan-India blockbusters. Fans have taken to social media, recalling their experiences of eagerly waiting in line for YJHD’s original release. One fan commented, “I remember waiting in a long line to buy tickets for this film when it released, and there were people behind me who had to leave because the show became housefull…it was crazy!”
Others have expressed their desire for the return of this genre, which, according to many, offered good music and simple yet meaningful writing. “We need to bring romcoms back! Come on, bring back good music, decent writing—no one is expecting too much,” wrote one user. This sentiment is echoed by many who feel that while pan-India films are ambitiously scaled up in terms of production value, they often fail to evoke the same emotional connection or offer the same comfort as a classic romcom.
Some comments have pointed out that despite the cinematic excellence of pan-India films—featuring star-studded casts, acclaimed directors, and high-budget productions—they don’t always deliver on their lofty promises. “Just a feel-good, comforting film. I’m sick of the larger-than-life, pan-India films. They have all the big actors, directors with good track records, top-class music directors; yet they don’t quite hit the note,” one fan wrote, highlighting the disconnect some audiences feel.
While Bollywood’s exploration of diverse genres is undoubtedly exciting, fans seem to be yearning for comfort films that offer a break from the overwhelming spectacle of action-packed, multi-language blockbusters. For example, the upcoming horror-comedy films in Maddock’s universe, which boasts an impressive lineup of stars like Shraddha Kapoor, Kriti Sanon, and Alia Bhatt, have generated excitement. However, some fans have also expressed concerns about over-saturation of the genre, with one commenting, “Aren’t they over-saturating and milking this horror genre too much now?”
Additionally, the first looks of Sidharth Malhotra and Janhvi Kapoor’s Param Sundari have reminded fans of the early 2010s, a time when Bollywood was in its romcom heyday. The similarities to films from that period have only fueled further nostalgia.
In essence, while Bollywood continues to evolve and experiment, the Yeh Jawaani Hai Deewani re-release has reminded fans of a simpler, more heartfelt era of filmmaking—one that they’re eager to revisit. As the film industry pushes boundaries with large-scale, multi-lingual projects, there is a clear call for the return of feel-good, relatable stories that once defined the industry. The success of this re-release might just signal the beginning of a resurgence in romantic comedies for modern audiences.