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PM Modi wins ‘first ever’ Philip Kotler Presidential Award, gets mocked

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PM Modi wins ‘first ever’ Philip Kotler Presidential Award, gets mocked

[vc_row][vc_column][vc_column_text]An award to Prime Minister Narendra Modi on Monday, Jan 14, made him as much a butt of jibes as of congratulatory messages he received from his juniors and faithful followers.

This was the “first ever”, and hence unheard of, Philip Kotler Presidential Award by the World Marketing Summit (WMS) India, whose event here in December was co-sponsored by a public sector company, GAIL India, and partnered, among others, by Baba Ramdev’s Patanjali group and Republic TV (co-owned by BJP MP Rajeev Chandrashekhar), pointed out a report by The Wire.

The WMS has previously only given awards to recognise achievements in advertising and marketing. The awards are named after a celebrated marketing and management guru, who is also the founder of the World Marketing Summit (WMS) Group.

There is no mention of the brand-new Kotler Presidential Award on the websites of either WMS18 – the Delhi ‘summit’ – or its parent body, the WMS Group, or anywhere else prior to Indian news articles published today, The Wire reported.

Moreover, the government’s press release makes no mention of jury members, nor the organisation behind the new award.

While the other five honours were bestowed by individual countries (Saudi Arabia, Palestine, South Korea and Afghanistan) and the UN, little information has been shared about the origin of the latest award, or the organisation presenting it.

As for the award to Modi, neither Philip Kotler or Professor Jagdish Seth, who presented the award to the PM at 7 Lok Kalyan Marg, have tweeted or shared information on their websites about participating in the jury, The Wire reported.

However, the certificate presented to Modi bears Kotler’s signature, presumably as part of the 2018 agreement to use his name for awards.

Dr Pramod Pathak, IIT (ISM) Dhanbad – named on the WMS website as a supervisor of the award committee – told The Wire he had nothing to do with the award for Modi, and added that Tauseef Zia Siddiqui was the point person for it.

He said the Kotler Marketing Excellence Awards are decided and presented by a separate process from the Kotler Presidential Award given to Modi.

The person he referred The Wire to, Siddiqui, is reportedly founder of Suslence Research International Institute Pvt Ltd, and described himself as a representative of Philip Kotler based in Bahrain and Saudi Arabia.

Siddiqui was on the award committee for WMS18’s Marketing Excellence Awards, but declined to share any details about the judging process behind the Presidential Award bestowed on Modi. “It’s a very confidential award,” he told The Wire.

Senior BJP leaders and ministers, including Piyush Goyal and Smriti Irani, chief minister of Manipur N Biren Singh, and former chief ministers Raman Singh and Vasundhara Raje, rushed to congratulate PM Modi over social media for his achievement in winning the new award especially instituted this year.

Even the publicity wing of the government, the PIB, was brought into the social media campaign to drive home a point about Modi’s recognition abroad.

A tweet from twitter handle of Prime Minister’s Office, PMO India said: “PM @narendramodi received the first-ever Philip Kotler Presidential award. The Award focuses on the triple bottom-line of People, Profit and Planet. It will be offered annually to the leader of a Nation.”

In a series of tweets, Goyal listed out six “prestigious accolades” Modi has accumulated from the international community since becoming prime minister. He said: “The Philip Kotler Presidential Award adds to a long list of prestigious accolades received by PM @NarendraModi from the International community, reflecting the effectiveness of his style of governance and the far-reaching impact he has made throughout the globe”

Smriti Z Irani said: “Congratulations to PM @narendramodi ji for receiving first-ever Philip Kotler Presidential award. It is a matter of great pride for India that the award focusing on triple bottom-line of People, Profit & Planet is conferred to our PM for outstanding leadership & selfless service.”

Minister of state for information and broadcasting Rajyavardhan Rathore called it “a momentous achievement, and a proud day for all Indians.”[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1547554978073{border-top-width: 10px !important;border-right-width: 10px !important;border-bottom-width: 10px !important;border-left-width: 10px !important;padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #d1d1d1 !important;border-radius: 10px !important;}”]PIB India, under Rathore, tweeted: “PM @narendramodi receiving the first-ever Philip Kotler Presidential award in New Delhi today.  Details▶️ http://www.pib.nic.in/PressReleseDetail.aspx?PRID=1559823 …”

Its press release said:

First-ever Philip Kotler Presidential award presented to PM

The Prime Minister, Shri Narendra Modi, today received the first-ever Philip Kotler Presidential award, at 7 Lok Kalyan Marg, in New Delhi.

The Award focuses on the triple bottom-line of People, Profit and Planet. It will be offered annually to the leader of a Nation.

The Award Citation says:

“Shri Narendra Modi is selected for his outstanding leadership for the nation. His selfless service towards India, combined with his tireless energy has resulted in extraordinary economic, social and technological advances in the country.”

The Citation adds: “Under his leadership, India is now identified as the Centre for Innovation and Value Added Manufacturing (Make in India), as well as a global hub for professional services such as Information Technology, Accounting and Finance.”

The Citation also mentions: “His visionary leadership has also resulted in the Digital Revolution (Digital India), including the Unique Identification Number, Aadhaar, for social benefits and financial inclusion. It is enabling entrepreneurship, ease of doing business, and creating a 21st century infrastructure for India.”

The Citation mentions initiatives such as Make in India, Startup India, Digital India, and Swachh Bharat, “which have positioned India as one of the most lucrative manufacturing and business destinations in the world.”

Prof. Philip Kotler is a world renowned Professor of Marketing at Northwestern University, Kellogg School of Management. Owing to his ill-health, he deputed Dr. Jagdish Sheth of EMORY University, Georgia, USA, to confer the award.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]But if there were bouquets, there were brickbats galore, too.

Congress president Rahul Gandhi took a swipe at Modi, tweeting: “‏I want to congratulate our PM, on winning the world famous “Kotler Presidential Award”! In fact it’s so famous it has no jury, has never been given out before & is backed by an unheard of Aligarh company. Event Partners: Patanjali & Republic TV :)”

CPI(M) general secretary Sitaram Yechury said: “‏My personal congratulations to Narendra Modi for winning the world’s ‘first-ever’ ‘very confidential award’. No one else could have won this award.”

RJD leader and former deputy chief minister of Bihar, Tejashwi Yadav, tweeted, “Plenty of congratulations to our honourable Prime Minister for winning an unprecedented, unique and remarkable award.”[/vc_column_text][/vc_column][/vc_row]

Bihar news

Nitish Kumar government approves Bihar’s first Film Promotion Policy

The policy ensures a single-window clearance for all government permissions, as well as adequate security and safety arrangements.

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Bihar Chief Minister Nitish Kumar’s government on Friday approved its first Film Promotion Policy, with a motive to provide full institutional support to movie makers in the State.

According to reports, the Cabinet meeting, chaired by Chief Minister Kumar, has approved the proposal for a Film Promotion Policy.

The policy aims to provide a one-stop clearance for all government permissions for filmmakers, while also ensuring adequate security and safety measures. Additionally, it offers financial incentives for regional films produced in languages such as Maithili, Bhojpuri, Magahi, Angika, and Bajjika.

S Siddharth, Additional Chief Secretary (Cabinet Secretariat), after the meeting, said that the Cabinet has approved Bihar’s new film promotion policy. He added that there is significant potential and numerous opportunities for filmmaking in Bihar. The proposal originated from the state government’s Art, Culture, and Youth Affairs department, Siddarth said.

Harjot Kaur Bamhrah, Additional Chief Secretary of the Art, Culture, and Youth Affairs Department, explained that under the new policy, filmmakers will receive assistance to make movies showcasing Bihar’s rich cultural heritage.

Bamhrah asserted that Bihar’s scenic locations and adequate infrastructure as attractions for filmmakers.

She said that the policy includes financial grants of up to Rs 4 crore for producing films, documentaries, and serials in regional languages and others.

Moreover, the policy offers various financial incentives for regional films in languages such as Bhojpuri, Maithili, Magahi, Angika, and Bajjika, she added.

The policy ensures a single-window clearance for all government permissions, as well as adequate security and safety arrangements, she further said.

Bamhrah also mentioned the setting up of an empowered committee and a film facilitation centre to streamline processes for the fraternity.

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Book reviews

Walking On The Razor’s Edge: The path of the seeker

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The Power of Karma Yoga by Gopi Chandra Das (Jaico Books) is an attempt to unravel the mystique of the Bhagavad Gita in the contemporary context. Is Lord Krishna’s counsel to Arjuna still relevant in today’s time and social space ? How can the timeless teachings of Lord Krishna be adopted by people struggling to cope with the stresses and challenges of modern life? Is there a key teaching which can be easily adopted by stress-torn people? These and many more questions are answered by the author in his easy-to-read style.

The basic premise is that the stress is a function of identity; identity with ego or with role-playing. We all play roles in life: in the family, the office and in the social sphere. These roles demand close identification and exact their cost by way of fear, frustration and failures.

The way out is to ease one’s sense of identity with one’s temporal roles. At the metaphysical level, it means keeping oneself in a detached state from one’s ego. This requires sustained spiritual discipline, but automatically yields to mental distancing with mundane roles as well. No wonder the Katha Upanishad compares the spiritual path to a razor’s edge.

Lord Krishna sought to instil this detached perspective in Arjuna by underlining the perishable nature of the body and the transitory nature of the world. However, the key is to strike a balance between total detachment and total attachment. The golden mean is attained by letting go with discrimination. If we detach too much, it will become difficult to perform our duties; if we cling too much, the material will become a millstone. The idea is to be in the world and yet not be of it. As the Persian saint Abu Said said, “To buy and sell and yet never forget God.”

Detachment, however, doesn’t mean irresponsibility. On the contrary, it means working with utter responsibility; with a sense that the job at hand is a moment to glorify the divine. It is not only work for work’s sake; work is taken up as a tool for self-realization. This is more deeply grasped if we acknowledge that the Gita is not only a handbook of divine knowledge or spiritualised action but essentially a guidepost for the man treading the path of enlightenment.

Sri Aurobindo says: “The Gita is not a weapon for dia­lectical warfare; it is a gate opening on the whole world of spiritual truth and experience, and the view it gives us embraces all the provinces of that supreme region. It maps out, but it does not cut up or build walls or hedges to confine our vision.”

Or as Paramahansa Yoganananda puts it: Gita sheds light on any point of life in which the devotee finds himself in.

Delving yet further, Gopinath explains in the book that letting go is made easy by the practice of apagriha, or being unattached to desires with conscious control on attachment-driven strivings. In the process, one’s motive gets transformed from want-driven to purpose-driven. The aim, at the highest level, being self-realization: the acme of spiritual strivings. For all material strivings ought to be in essence spititual strivings.

When we shift from want-driven to purpose-driven action, the need for personal validation ceases. In our quest for a spiritual-centric action mode, yagna plays an important role. The concept of yagna is transposed from a religious fire-rite to diurnal mundane acts in which personal motives are quenched. As the borderline between the spiritual and the material gets increasingly dissolved, the quest for enlightenment becomes the summum bonum of life.

The direction and blessings of a sadguru is also needed in this eternal quest for soul freedom. In the ultimate sense, the material life and its duties become a stepping stone for a higher life which man embraces to achieve the state of kaivalya. The book lucidly interweaves real-life stories with philosophical concepts, which make for interesting reading.

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India News

Centre lists 6 new Bills for Parliament Monsoon Session

The Centre will introduce six new Bills, including the one to amend the Disaster Management Law.

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The Centre will introduce six new Bills, including the one to amend the Disaster Management Law, at the beginning of the monsoon sessions of the Parliament, which will start on July 22.  

Besides the Finance Bill, the government has also included the Bhartiya Vayuyan Vidheyak, 2024 to replace the Aircraft Act of 1934 to provide enabling provisions for ease of doing business in the civil aviation sector.

The list of Bills was published by Parliament bulletins and furnished by the Lok Sabha secretariat on Thursday evening. The Monsoon Session will kick off on July 22 and continue till August 12.

Finance Minister Nirmala Sitharaman is scheduled to present the Union Budget on July 23.

Other bills listed for introduction and passage during the session are the Boilers Bill, Bhartiya Vayuyan Vidheyak Bill, Coffee (Promotion and Development) Bill and the Rubber (Promotion and Development) Bill.

Notably, the Boilers Bill replaced the pre-independence era law, the Coffee (Promotion and Development) Bill and the Rubber (Promotion and Development) Bill.

Lok Sabha Speaker Om Birla also incorporated the Business Advisory Committee (BAC), which has the final say on the parliament agenda; the committee comprises 14 nominated MPs from different parties.

From the BJP, the committee involves Nishikant Dubey, Anurag Singh Thakur, Bhartruhari Mahtab, P.P. Chaudhary, Baijayant Panda, and Dr. Sanjay Jaiswal. From the Congress, K. Suresh and Gaurav Gogoi have been included. Sudip Bandyopadhyay represents the TMC, Dayanidhi Maran represents the DMK, and Arvind Sawant represents the Shiv Sena UBT.

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