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Surf Excel‘s Holi ad faces backlash after Red Label’s Kumbh ad

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Surf Excel‘s Holi ad faces backlash after Red Label’s Kumbh ad

[vc_row][vc_column][vc_column_text]Surf Excel’s is a well known Indian detergent brand known for its heartwarming ‘daag acche hai’ ads. The brand is now facing criticism on its new ad based on Hindu’s festival Hoil. The ad shows Hindu- Muslim harmony, but many appeared divided over the concept. The Hindustan Unilever brand was trolled with the hashtag #BoycottSurfExcel.

This is their second major controversy after their advertisement for Red Label tea shot at Kumbh Mela.

In the ad, a son is seen intentionally leaving behind his old father in the crowd of Kumbh Mela, and then realizing his mistake. After sometimes he comes back to his father and in the end, both are seen sipping Red Label tea on the bank of holy Ganga.

Soon after the Holi ad of Surf Excel was shared on Hindustan Unilever (HUL) Twitter handle, people objected it by saying it hurt sentiments of Hindus and portrayed the festival in bad light.

Surf Excel’s minute-long Holi ad ‘Rang Laaye Sang’ (colours bring people together) features two kids, a Hindu girl and a Muslim boy.

The girl dressed in white rides on a bicycle along and challenges neighbourhood kids to splash Holi colours on her. It is later revealed that it was in order to protect her Muslim friend who had to go to a nearby mosque for prayers. However, the parting note by the girl ends with a heart warming sentence “baad me rang padhega (will colour you later!)”.

Then comes the famous tagline – “Daag acche hain” (stains are good, especially for a good cause).
Many people praised the ad, released on February 27, for its message of religious harmony. The video has already gathered around 7,740,000 views on YouTube.

On Sunday, the ad trended for the wrong reasons as tweets with the hashtag #BoycottSurfExcel called it “Hindu-phobic” and “controversial”.

Many said it was Hindu phobic, promoting “love jihad” and some even said that it wants to showcase that the Muslim prayer namaz is more important than Hindu festival, Holi.
However, many positive tweets countered the hate spewing.

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India News

Union Minister Ashwini Vaishnaw hails Tamil, says PM Modi wants every language to get its due respect

He began his speech with a traditional greeting of ‘Vanakkam’ and shared his limited knowledge of Tamil phrases, stating, “Tamil is a very, very sweet language… I know only three words: Vanakkam, Eppadi Irukeenga (How are you), and Nandri (Thank you).”

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Lauding Tamil as a “sweet” language, Union Minister Ashwini Vaishnaw stated on Saturday, March 15, that it stands as a significant asset to both the nation and the world. At an event near Sriperumbudur, he emphasized the importance of all Indian languages, noting that Prime Minister Narendra Modi has consistently worked to ensure that every language receives the respect it deserves.

During the inauguration of Zetwerk Electronics’ manufacturing facility, Vaishnaw expressed his gratitude for having a professor named Sadagopan at IIT Kanpur, who introduced him to the richness of the Tamil language. He began his speech with a traditional greeting of ‘Vanakkam’ and shared his limited knowledge of Tamil phrases, stating, “Tamil is a very, very sweet language… I know only three words: Vanakkam, Eppadi Irukeenga (How are you), and Nandri (Thank you).”

He reflected on how Sadagopan enriched his understanding of Tamil culture, which he described as ancient and deeply rooted. “This is one of our country’s assets and also one of the world’s treasures. We should take pride in it and celebrate all Indian languages. This is the spirit that our Prime Minister embodies, ensuring that each language receives its rightful recognition and exposure,” he remarked.

To illustrate his point, Vaishnaw mentioned the Telecom and Data Protection Laws, highlighting the Prime Minister’s encouragement to offer legal notices in all Indian languages, not just in English. He reiterated the goal of fostering unity and understanding among diverse cultures and peoples within India.

“We must aim for a unified objective of strengthening our nation and striving to become the third largest economy,” he concluded, expressing his gratitude in Tamil with “rombha rombha nandri” (many, many thanks).

His remarks come in the context of ongoing language controversies in Tamil Nadu, where the ruling DMK party has accused the central government of enforcing Hindi through the National Education Policy, allegations that the Union government has refuted.

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India News

Shiv Sena leader Mangat Rai murdered in Punjab: 3 arrested after brief shootout with police in Moga

In a bid to escape, Rai attempted to flee on his motorcycle, but the assailants pursued him and fired again, ultimately hitting him. Despite being rushed to a hospital by the police, he was pronounced dead shortly after arrival.

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Punjab Police have arrested three individuals linked to the murder of Mangat Rai, the Moga district president of the Eknath Shinde-led Shiv Sena, officials confirmed on Saturday. The suspects were apprehended following an exchange of gunfire with police in Malout, Muktsar district.

Rai, 52, was shot dead late on Thursday night while stepping out of his house to buy groceries. According to police, three unidentified assailants attacked Rai around 10 pm. The first bullet missed him but struck a 12-year-old boy who was caught in the line of fire. Rai attempted to flee the scene on his two-wheeler but was pursued by the attackers, who fired again, this time fatally injuring him.

Rai was rushed to a hospital by police, where he was declared dead. The injured boy is currently receiving medical treatment.

While investigators suspect the murder may be the result of a personal rivalry, Rai’s family has denied any enmity, stating that he had no conflicts with anyone.

The arrests mark a significant breakthrough in the case, with police continuing to probe the motive behind the attack.

In a bid to escape, Rai attempted to flee on his motorcycle, but the assailants pursued him and fired again, ultimately hitting him. Despite being rushed to a hospital by the police, he was pronounced dead shortly after arrival.

Investigators are considering the possibility that the murder was the result of a personal rivalry; however, Rai’s family members have asserted that he had no known enemies. The police continue to gather evidence and investigate the circumstances surrounding this alarming incident.

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India News

RJD leader Tej Pratap Yadav asks on-duty cop to dance during Holi celebration, video goes viral

The video captures Yadav, smeared with colors, singing a song and instructing the policeman to dance. He is heard saying, “I will play a song, and you will have to dance. If you don’t, you will be suspended.”

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A video of Rashtriya Janata Dal (RJD) MLA Tej Pratap Yadav, son of former Union Minister Lalu Yadav, has gone viral on social media, showing him pressuring an on-duty police officer to dance during Holi celebrations at his residence in Patna.

In the clip, Yadav is seen threatening the officer with suspension if he refused to dance, leading to widespread criticism from political opponents.

The video captures Yadav, smeared with colors, singing a song and instructing the policeman to dance. He is heard saying, “I will play a song, and you will have to dance. If you don’t, you will be suspended.”

Yadav further added, “Ek ganna bajayenge, usme tumko thumka lagana hai, bura mat mano Holi hai. Aaj nahi thumka lagaoge toh suspend kar diye jaoge” (We will play a song, and you will have to dance to it. Don’t feel bad, it’s Holi. If you don’t dance today, you will be suspended). The policeman eventually complies, dancing as Yadav sings.

The incident has drawn sharp reactions from political leaders, with Bharatiya Janata Party (BJP) spokesperson Shahnawaz Hussain condemning Yadav’s behavior. “He asked his bodyguard to dance; otherwise, he would suspend him. He has no power or authority to suspend anyone. This is Nitish Kumar’s government, not Jungle Raj. Using such language is unfortunate. RJD leaders have not evolved,” Hussain stated.

Janata Dal (United) (JDU) spokesperson Arvind Nishad also criticized Yadav, linking the incident to the past governance of Lalu Yadav and Rabri Devi. “The order given by MLA Tej Pratap Yadav to the police personnel assigned to his security to dance while on duty is a reminder of the Lalu-Rabri regime. His threats and actions are inappropriate. The way Holi was celebrated during their rule and how he recreated that chaos truly brings back memories of those days. In today’s governance, it is unimaginable how someone can behave in such a manner,” Nishad remarked.

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