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After Ajay Devgn and Shah Rukh Khan, Akshay Kumar joins Vimal universe; tweeple react with hilarious memes

Bollywood A-listers Ajay Devgn and Shah Rukh Khan came together to promote the pan masala brand, Vimal, last year and this year, Akshay Kumar joined the Vimal Elaichi universe.

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After Ajay DeAkshay Kumar joins Vimal universe

Bollywood A-listers Ajay Devgn and Shah Rukh Khan came together to promote the pan masala brand, Vimal, last year and this year, Akshay Kumar joined the Vimal Elaichi universe.

Bollywood’s Khiladi appeared in the Vimal ad recently which got mixed responses. In the latest ad shared by the brand, Shah Rukh Khan and Ajay Devgn can be seen seated in a car and dressed in all-black. While Ajay is driving the car, SRK wonders who will be the next player to join them. SRK can be heard saying let’s see who is the new player.

Though, the ad teaser does not reveal Akshay Kumar’s face, however, fans are smart enough to guess who the new player is. Of course, his stunts are the hint.

Read Also: Twitter Review: KGF Chapter 2 hits theatre, here’s how tweeple are reacting to it

Watch the video here:

https://www.instagram.com/p/CcSQfSQMRdR/?utm_source=ig_embed&ig_rid=b870792d-9746-40b4-8dab-3b069918c0f9

Akshay Kumar joining a pan masala brand did not go well with his fans. The actor is popular for giving out social messages to his fans and had earlier endorsed sanitary napkins and decried smoking in his advertisements. His fans are a bit disappointed and had shared hilarious memes on Twitter. Some of his fans also called for the Vimal boycott.

Read Also: Bhool Bhulaiyaa 2 teaser out: Kartik Aaryan, Kiara Advani starrer to be a hilarious ride, tweeple say bas Akshay bhai ki kami hai

Have a look at Twitter reactions here:

https://twitter.com/m4monzter/status/1514483488136728578
https://twitter.com/Nikitasinha28/status/1514487222040666112

Ajay Devgn is associated with the Vimal pan masala brand for many years now and fans often tease him with his iconic dialogue Bolo Zuban Kesari. Shah Rukh Khan joined the brand last year and now Akshay Kumar this year. Seems like the brand exactly knows how to expand its reach.

Meanwhile, all these three stars have lined up big releases in their kitties. Ajay Devgn is currently promoting his upcoming film Runway 34 co-starring Rakul Preet Singh, Amitabh Bachchan, and Boman Irani. On the other hand, Shah Rukh Khan is busy shooting his film Pathaan. The film also stars Deepika Padukone and John Abraham in the lead roles. Akshay Kumar too has big releases like Raksha Bandhan, Ram Setu, and Prithviraj.

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Why Dhurandhar on Netflix runs shorter than its original theatrical cut

Dhurandhar’s Netflix release sparked confusion over its shorter runtime. The difference is linked to muted dialogue and an updated theatrical cut.

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Dhurandhar

Dhurandhar has finally made its much-awaited debut on Netflix, just days after the Ranveer Singh-starrer completed a blockbuster theatrical run across India. While the film crossed Rs 1,000 crore domestically and went past Rs 1,300 crore worldwide, its OTT release has triggered confusion and criticism over its shorter runtime.

Several viewers took to social media early Friday, claiming that a “censored” version of Dhurandhar was streaming on Netflix. The runtime displayed on the platform is 3 hours and 25 minutes, nearly nine minutes shorter than the film’s originally reported duration of 3 hours and 34 minutes.

What caused the runtime difference

The confusion stems from changes made after the film’s initial theatrical release. According to the revised censor certificate, Dhurandhar now has an approved runtime of 3 hours 28 minutes and 56 seconds. This updated version replaced the earlier cut in cinemas starting January 1.

The revision followed directions to mute two specific words and one dialogue referring to the Baloch community. These changes were implemented without removing scenes, resulting in a marginally shorter runtime.

What viewers noticed on Netflix

Audiences streaming the film on Netflix observed muted portions during a scene involving Sanjay Dutt’s character, SP Chaudhary Aslam. In the original version, the dialogue included a direct reference to a former Baloch police partner. In the revised cut now available on Netflix, those references are muted, while English subtitles offer a generalised translation without naming the community.

Some viewers also pointed out that the film appears to play slightly faster on the platform, contributing to the perception that content had been trimmed.

Is Netflix streaming a censored cut

Industry insiders have clarified that Netflix is carrying the final theatrical version approved by the authorities. As an OTT distributor, the platform uploads films exactly as provided by the producers. The version streaming online is the same revised cut that has been screening in theatres since January.

Importantly, the film’s intense and graphic depiction of violence remains unchanged in the OTT version.

In short, Dhurandhar on Netflix is not a specially edited or censored cut for streaming. It is the updated theatrical version, adjusted for muted dialogue and presented with a slightly faster frame rate.

Following its OTT release, audiences can now look ahead to the sequel, Dhurandhar: The Revenge, scheduled for release on March 19, 2026.

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Border 2 box office collection day 1 crosses Rs 30 crore

Border 2 opens to Rs 30 crore on day one, becoming the biggest opener for Varun Dhawan, Ahan Shetty and Diljit Dosanjh.

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Sunny Deol in Border 2

Border 2 has made an impressive start at the Indian box office, collecting Rs 30 crore on its opening day. The war drama, headlined by Sunny Deol along with Varun Dhawan, Ahan Shetty and Diljit Dosanjh, opened to largely positive audience and critical response.

According to industry tracking data, the film recorded an overall occupancy of 32.1 per cent on day one. Night shows contributed the highest footfall, indicating strong word-of-mouth towards the end of the day.

Strong show count and urban traction

Border 2 was screened in nearly 6,000 shows across the country on its opening day. Major centres reported heavy traction, with over 1,000 shows in Mumbai and more than 1,500 shows across the Delhi-NCR region. Trade sources noted that urban circuits played a key role in pushing the film past the Rs 30 crore mark.

The opening performance places Border 2 ahead of Dhurandhar, which collected Rs 28 crore on its first day despite having a similar nationwide show count. Dhurandhar later saw consistent growth over its opening weekend, a trend that Border 2 is also expected to follow.

Career-best opening for key cast members

Border 2 has emerged as the biggest opening-day film in the careers of Varun Dhawan, Ahan Shetty and Diljit Dosanjh. For Varun Dhawan, the film marks his first box office success since Bhediya in 2023. Ahan Shetty, who made his debut with Tadap in 2021, has registered his first theatrical hit with the war drama.

For Sunny Deol, however, Border 2 does not surpass the opening records of Gadar 2, which remains his highest-grossing film with a worldwide collection of Rs 686 crore.

Dhurandhar sees slowdown after Border 2 release

Meanwhile, Dhurandhar’s box office run has slowed following the release of Border 2. The film reportedly earned under Rs 1 crore for the first time in nearly 50 days, reflecting the impact of the new release.

Directed by Anurag Singh and produced by JP Dutta and Nidhi Dutta, Border 2 also features Sonam Bajwa and Mona Singh in prominent roles.

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Dhurandhar box office collection crosses Rs 1,000 crore worldwide in 21 days

Dhurandhar has crossed Rs 1,000 crore worldwide within 21 days, becoming the highest-grossing Indian film of 2025 so far.

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Dhurandhar

Dhurandhar continues its strong theatrical run, achieving a major milestone at the global box office. The Ranveer Singh-led film has crossed the Rs 1,000 crore mark worldwide within 21 days of its release, reinforcing its position as the highest-grossing Indian film of 2025 so far.

Released on December 5, the film has shown sustained momentum both in India and overseas, outperforming other major releases of the year and entering the elite Rs 1,000 crore club.

Strong worldwide and domestic performance

According to figures shared by the makers, Dhurandhar has earned Rs 1006.7 crore globally in just three weeks. With this, it has gone past earlier big releases of the year, including Kantara Chapter 1 and Chhaava, to set a new benchmark in worldwide collections.

In the domestic market, the film has posted equally impressive numbers. Over its first 21 days, Dhurandhar collected more than Rs 650 crore in India. The film earned Rs 28.60 crore on Day 21, which coincided with Christmas, further boosting its overall tally.

A closer look at the India collections shows a strong week-wise performance. The film opened with Rs 218 crore in its first week, followed by Rs 261.50 crore in the second week. Between Days 15 and 20, it added Rs 160.70 crore. With the Day 21 earnings included, the total net domestic collection stands at Rs 668.80 crore, placing it among the biggest box office successes of the year and pushing it closer to the Rs 700 crore mark in India.

Entry into top domestic earners list

With its current numbers, Dhurandhar has also secured a spot among the top ten highest-grossing Indian films based on domestic net collections. The film has overtaken Ranbir Kapoor’s Animal to claim the ninth position on the list, underlining its exceptional run in theatres.

Cast, direction and sequel announcement

Headlined by Ranveer Singh, Dhurandhar features an ensemble cast that includes Akshaye Khanna, Arjun Rampal, Sanjay Dutt, R. Madhavan, Sara Arjun and Rakesh Bedi. The film is directed by Aditya Dhar, whose storytelling and the performances of the cast have been key factors behind its box office success.

The makers have already confirmed a sequel, which was hinted at in the post-credit scene. The follow-up film is scheduled to release on March 19, 2026, and will hit theatres in Hindi, Tamil, Telugu, Kannada and Malayalam.

With its record-breaking global earnings and continued strong performance in India, Dhurandhar is set to close 2025 as one of the most successful Indian films in recent years.

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