The 2016 romantic drama Sanam Teri Kasam has stunned box office watchers as its re-release picks up momentum, with over 39,000 tickets sold in advance. Directed by Radhika Rao and Vinay Sapru, the film, starring Harshvardhan Rane and Mawra Hocane, failed to make a mark when it originally hit theaters but has found a renewed audience thanks to its soulful music and the romantic buzz surrounding Valentine’s Week.
The film, which initially underperformed at the box office, has generated significant interest this time around. Advance bookings indicate that Sanam Teri Kasam is poised to achieve strong footfall during its re-release opening, with many speculating that it could surpass the original opening day collections.
Re-release bucks original box office trend
When Sanam Teri Kasam was first released in 2016, it failed to live up to expectations at the box office despite positive music and an emotional storyline. Critics gave the film mixed reviews, and it was quickly deemed a box office flop. However, the movie’s popularity soared thanks to its memorable soundtrack, featuring songs like “Kheech Meri Photo” and “Tera Chehra,” which developed a loyal following.
Now, as the film hits theaters again, it appears poised for a much more favorable reception. As per reports from Koimoi, the film’s advance bookings have reached over 39,000 tickets sold, generating sales worth approximately 69 lakh INR for day one alone. This impressive figure suggests that the film could easily surpass its original opening day collection, which grossed just over 1 crore INR.
The buzz behind the re-release
The timing of the re-release appears to have contributed significantly to its buzz. With the film opening during the romantic Valentine’s week, there is a growing anticipation for the movie’s nostalgic appeal to the audience. The strong pre-sale numbers are a sign that the film is connecting with audiences, who might have missed it during its initial run or are drawn by the film’s emotional resonance.
Although Sanam Teri Kasam didn’t make waves in theaters upon its original release, its re-release has tapped into a different market, one that appreciates its heartfelt story and the palpable chemistry between its lead actors, Harshvardhan Rane and Mawra Hocane. The music, composed by Himesh Reshammiya, remains a standout feature that has helped maintain the film’s popularity over the years.
Fans and critics alike are excited to see if the re-release can build on its strong pre-sales and exceed expectations at the box office. Only time will tell if Sanam Teri Kasam can achieve the success that eluded it in 2016, but the current signs are certainly promising.