The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms.
From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.
Take a look at the fashion and beauty brands owned by your favourite stars.
D’YAVOL X by Aryan Khan
Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it.
The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000.
The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.
Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.
Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.
Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live.
https://www.instagram.com/p/Crpdtexojm8/
Ed-a-Mamma by Alia Bhatt
Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.
The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes.
The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.”
https://www.instagram.com/p/CrI5i5qI7XU/
Anomaly by Priyanka Chopra
The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world.
Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner.
Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka.
https://www.instagram.com/p/CqBEvkULogs/
Kay Beauty by Katrina Kaif
In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony.
In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’
Usha Nadkarni reflects on living alone at 80, abusive childhood and sacrifices behind her acting career
Veteran actor Usha Nadkarni reflects on living alone since 1987, her abusive childhood, motherhood and the struggles behind her successful acting career.
Veteran actor Usha Nadkarni, known for her memorable performances in Marathi and Hindi films, television and theatre, has opened up about the personal struggles that shaped her life. From surviving an abusive childhood to living alone for decades and balancing motherhood with a demanding acting career, the 80-year-old actor shared intimate details of her journey in recent and past interviews.
Despite the hardships, Nadkarni says she continues to work and live independently in Mumbai while embracing the life she has built over nearly seven decades in the entertainment industry.
Usha Nadkarni says she has lived alone since 1987
Speaking in a recent interview with Rajshri Marathi, Nadkarni revealed that she has been living alone since 1987. With her son now settled overseas and her siblings no longer alive, she has gradually become comfortable with solitude.
She recalled that she initially feared staying alone and would ask the building’s security guard to accompany her to her apartment. Over time, however, those fears disappeared.
The veteran actor also spoke candidly about ageing and mortality, saying she occasionally thinks about death because she lives alone but does not fear it. She added that she believes death comes differently for everyone and has accepted that reality.
Her son was raised by her mother during her busiest years
Nadkarni also reflected on her personal life, sharing that she separated from her husband many years ago. She said there is no bitterness between them and that she has maintained cordial relations with his family over the years.
She explained that her son spent much of his childhood with her mother while she remained occupied with Marathi theatre and acting commitments. In an earlier interview, she had revealed that he also stayed at her brother’s house because it offered more space.
Looking back, Nadkarni shared that her son still tells her she only gave birth to him and that his real mother was actually his grandmother, who raised him during those formative years.
Actor recalls growing up with a violent father
Nadkarni has also spoken publicly about the difficult environment in which she grew up. She described her father, an Air Force officer, as a man with a violent temper whose anger often left the family frightened.
According to the actor, even minor household matters, such as an untidy newspaper or improperly arranged schoolbooks, could trigger angry outbursts.
She also recounted an incident in which she tried to protect her brother from being beaten and was injured on her arm after her father attacked her with a curved farming blade. Despite the injury, she went ahead with a stage performance the following day.
Family opposed her dream of becoming an actor
The actor said her passion for acting began in childhood, but pursuing that ambition was far from easy.
She recalled first confiding in her mother, hoping for support, but instead faced strong opposition. According to Nadkarni, her mother threw her belongings out of the house, forcing her to stay with a friend for nearly a week before eventually returning home.
Reflecting on those years, she said societal opinions did not stop her from following her dream. Nadkarni noted that she first performed on stage while studying in the fourth standard and continues acting even at the age of 80.
Career built on determination
Over nearly 70 years, Usha Nadkarni has established herself as one of the most respected actors in Marathi and Hindi entertainment.
She has previously acknowledged that there were periods when she accepted projects primarily for financial reasons, even when she felt she was not receiving the professional respect she deserved. Despite those challenges, she has continued to remain active in films, television and theatre, building a career defined by perseverance and resilience.
Veteran actor Pradeep Rawat, best known for his performances in Ghajini, Lagaan and the television epic Mahabharat, died on Tuesday evening while undergoing treatment for cancer. He was 74.
Rawat breathed his last at around 6 pm. He had initially been admitted to Kokilaben Dhirubhai Ambani Hospital in Mumbai before being shifted to a cancer hospital in Bhiwandi around 10 days ago for further treatment. He is survived by his wife and son, Vikramaditya.
Yashpal Sharma pays tribute
Actor Yashpal Sharma paid tribute to Pradeep Rawat through a post on his Instagram handle following the veteran actor’s demise.
Career spanning more than three decades
Pradeep Rawat built a successful acting career across Hindi, Telugu, Tamil, Kannada and Malayalam cinema over more than three decades.
He gained widespread recognition for portraying the ruthless antagonist in the 2005 Tamil film Ghajini. The performance earned him the opportunity to reprise the same role alongside Aamir Khan in the Hindi remake released in 2008.
Before Ghajini, Rawat had shared screen space with Aamir Khan in the 2001 film Lagaan.
Many television viewers also remember him for portraying Ashwatthama, the son of Dronacharya, in BR Chopra’s iconic television series Mahabharat. Although he made his film debut with Meri Jung in 1985, the television role brought him widespread recognition.
Memorable performances across languages
Throughout his career, Rawat appeared in several notable films, including Sarfarosh, The Hero: Love Story of a Spy, Stalin, Veeram, 1: Nenokkadine, Loukyam, Nenu Sailaja, Sarrainodu, Nene Raju Nene Mantri, Aayirathil Iruvar, Market Raja MBBS and Miss Match.
A significant milestone came with SS Rajamouli’s Sye (2004), which marked his debut in Telugu cinema.
Tamil actor Dhanush has sparked political rumours after urging his fan clubs to focus on public service and “find a purpose” beyond celebrating his films during a blood donation camp in Chennai.
While his remarks triggered widespread discussion online, the actor hasn’t formally announced his political entry.
Addressing members of his fan associations, Dhanush encouraged them to channel their collective strength towards welfare initiatives that could positively impact society. He urged his supporters to identify the needs of people in their local communities and extend help wherever possible, saying he wanted his fans to be known for their service rather than just their support for his films.
The speech quickly gained attention on social media, with several users drawing comparisons between Dhanush and actor-politician Vijay, whose fan clubs had similarly expanded their welfare activities before he formally entered politics. Many online users interpreted Dhanush’s emphasis on organised social work as a possible indication of future political ambitions.
Dhanush did not make any reference to joining politics or launching a political outfit during his address. His speech remained focused on encouraging fans to undertake blood donation drives, charitable work and other community welfare initiatives.
The actor’s fan clubs have long been involved in social service activities, including relief work, blood donation camps and assistance during natural disasters. His latest remarks have, however, brought back online discussions over whether he could eventually follow the path taken by Vijay and several other Tamil cinema personalities who entered public life.
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