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From Aryan Khan’s D’YAVOL X to Alia Bhatt’s Ed-a-Mamma, Bollywood celeb brands create social media buzz

Take a look at the fashion and beauty brands owned by your favourite stars.

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Aryan Khan's D'YAVOL X

The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms. 

From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.

Take a look at the fashion and beauty brands owned by your favourite stars.

D’YAVOL X by Aryan Khan

Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it. 

The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000. 

The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.

Read Also: Starting at Rs 24,000, Aryan Khan’s clothing line D’YAVOL X gets trolled for high prices

https://www.instagram.com/p/Crc-8v9oH_f/

82°E by Deepika Padukone

Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.

Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.

Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live. 

https://www.instagram.com/p/Crpdtexojm8/

Ed-a-Mamma by Alia Bhatt

Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.

The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes. 

The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.” 

https://www.instagram.com/p/CrI5i5qI7XU/

Anomaly by Priyanka Chopra

The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world. 

Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner. 

Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka. 

https://www.instagram.com/p/CqBEvkULogs/

Kay Beauty by Katrina Kaif

In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony. 

In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’

https://www.instagram.com/p/CrisH8JAqex/

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The Sabarmati Report: PM Modi praises film based on Godhra train burning incident, says truth coming out

The Prime Minister’s remarks came in response to an X user who had shared a video of the film’s trailer, which was released on Friday.

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Prime Minister Narendra Modi on Sunday praised the film ‘The Sabarmati Report’, based on 2002 Godhra train incident, saying the truth is coming to out.

He expressed his thoughts on social media platform X, saying, “Well said. It is good that this truth is emerging, especially in a manner accessible to the general public. A deceptive narrative can only last for so long. Ultimately, the facts will prevail!”

The Prime Minister’s remarks came in response to an X user who had shared a video of the film’s trailer, which was released on Friday.

‘The Sabarmati Report’ focuses on the tragic incident involving the burning of the S-6 coach of the Sabarmati Express near Godhra station in Gujarat on February 27, 2002, resulting in the deaths of 59 Hindu pilgrims returning from Ayodhya. This event ignited widespread riots in Gujarat that year.

Directed by Dheeraj Sarna, the film is produced by Shobha Kapoor, Ektaa R Kapoor, Amul V Mohan, and Anshul Mohan, and features actors Vikrant Massey, Raashii Khanna, and Ridhi Dogra.

In response to PM Modi’s commendation, producer Ekta Kapoor expressed her gratitude, highlighting that his praise provided a significant morale boost for the film’s team. Resharing the Prime Minister’s post, she wrote in Hindi on X: “Respected Prime Minister, thank you very much for your encouraging words about #TheSabarmatiReport. They have invigorated our spirits. Your recognition of #TheSabarmatiReport confirms that we are on the right path. Thank you for your love and support.”

This is not the first instance of PM Modi praising a film. In 2022, he lauded Vivek Agnihotri’s ‘The Kashmir Files’. He stated, “History must be conveyed in the correct context. Books, poetry, literature, and films all play a crucial role in this. You’ve likely heard the discussions surrounding ‘The Kashmir Files’; it has certainly ruffled the feathers of those who champion freedom of expression.” The film depicts the 1990 exodus of Kashmiri Pandits from the Valley and features Anupam Kher, Pallavi Joshi, Mithun Chakraborty, Darshan Kumar, among others.

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Tamil Nadu CM MK Stalin praises Sai Pallavi’s film Amaran, says great to bring true stories

The trailer has been released in various languages, with notable personalities such as Nani promoting it in Telugu, Tovino Thomas in Malayalam, Shiva Rajkumar in Kannada, and Aamir Khan in Hindi.

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Tamil Nadu Chief Minister MK Stalin on Thursday lauded the team of Amaran including film starrer Sai Pallavi and Sivakarthikeyan as well as director Rajkumar Periasamy for capturing the bravery and dedication of Tamil Nadu army veteran Major Mukund Varadarajan in his film.

The Tamil Nadu Chief Minister said that he watched the film at the invitation of veteran actor Kamal Haasan

“I watched a movie yesterday #amrnnn after accepting the invitation of my artist friend @ikamalhaasan. It’s great to bring true stories to today’s youth in the form of books – as well as movies! Director @Rajkumar_KP, Major Mukund Varadarajan – Tirumiku has emotionally captured the bravery and dedication of Tamil Nadu army veteran Major Mukund Varadarajan. My congratulations to all the crew of Thambi @Siva_Kartikeyan, @Sai_Pallavi92 and #Amaran for portraying the roles of Indu Rebecca Varghese very well! Big Salute to our soldiers who protect the country – Major Mukund Varadarajan who lives in our memory! @RKFI @gvprakash,” Stalin posted on X.

Recently, the creators of Amaran released the film’s trailer, featuring Sivakarthikeyan in the titular role of Major Mukund Varadarajan. The film narrates the compelling story of the decorated soldier who commanded the Indian Army’s 44 Rashtriya Rifles Cheetah Company and made the ultimate sacrifice for his country. Sai Pallavi joins the cast as well, and the film is premiering today.

The trailer opens with a striking statement from an officer to Major Mukund: “You do not choose 44 RR; 44 RR chooses you,” effectively setting the tone for the heroism depicted in the film. It offers glimpses into Major Mukund’s personal life, showcasing his family’s reaction to his choice to join the military and the love story he shares with Indhu, portrayed by Sai Pallavi.

Intense action sequences illustrate Major Mukund, as played by Sivakarthikeyan, in battle, where he resolutely declines a retreat order from his superior, asserting, “I’ll save every life I can and come back, sir.” Indhu expresses her pride, stating, “I am proud of him being an army officer and me being an army wife.” A poignant moment captures Sivakarthikeyan’s character stating, “This is the face of the Indian army,” highlighting his unwavering determination.

Kamal Haasan, one of the film’s producers, shared the trailer on social media, stating, “Leaders seldom choose a trodden path. They create one where there is none and blaze a new trail. #MajorMukundVaradarajan of Tamil Nadu is one such leader. We take pride in telling his story.”

Inspired by the true events chronicled in Shiv Aroor and Rahul Singh’s book “India’s Most Fearless”, Amaran serves as a tribute to a genuine hero. The trailer has been released in various languages, with notable personalities such as Nani promoting it in Telugu, Tovino Thomas in Malayalam, Shiva Rajkumar in Kannada, and Aamir Khan in Hindi.

The trailer concludes on an emotional note, featuring Major Mukund’s daughter asking Indhu, “You told me appa will come for my birthday, will he come?”

Directed by Rajkumar Periasamy and produced by the iconic Kamal Haasan, alongside R. Mahendran and Sony Pictures International Productions, Amaran poignantly tells the story of Major Mukund Varadarajan and his wife Indhu, encapsulating their journey of love, sacrifice, and the profound personal losses encountered during Major Varadarajan’s heroic service to the nation.

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Reshma & Riyaz Gangji Libas closes day 1 with a spectacular finale at the Bombay Times Fashion Week

The finale walk became the talk of the town as the father son designer duo – Riyaz & Aman Gangji stole hearts as they broken into a groovy dance number with Ronit and Soundarya.

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Television megastar Ronit Bose Roy and the vivacious Soundarya Sharma took to the ramp as the showstoppers for Libas. Saundarya was seen wearing a floral pink lehanga from the collection Mastana while Ronit wore an ivory white bandhgala trench coat handcrafted with cut dana work

Television megastar Ronit Bose Roy and the vivacious Soundarya Sharma took to the ramp as the showstoppers for Libas. Saundarya was seen wearing a floral pink lehanga from the collection Mastana while Ronit wore an ivory white bandhgala trench coat handcrafted with cut dana work

The collection personified all things bridal and trousseau. The collection transcends through a palette of pristine whites, softened blacks, and muted gold undertones. The show was a poetic journey of transformation and rediscovery.

Master pieces from the BTFW collection will be on display at the Libas stores at Pedder Road, Mumbai and in Dubai.

The finale walk became the talk of the town as the father son designer duo – Riyaz & Aman Gangji stole hearts as they broken into a groovy dance number with Ronit and Soundarya.

The set of the show was well appreciated by all guests including top bureacrats, bussiness heads, industrial tycoons and socialites from various walks of life.

The VIP lounge saw Aman Gangji play gracious host as it buzzing it with dignitaries and guests enjoying the peppy music and fun vibes. Aman is all set to take the reigns of the multiple businesses that Reshma & Riyaz Gangji have built in the past 3 decades.

All in all the evening was an amazing display of youthful energy by both Father and Son.

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