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BJP sharpens Bengal strategy ahead of PM Modi’s March 14 rally in Kolkata

BJP is fine-tuning its West Bengal political strategy ahead of Prime Minister Narendra Modi’s March 14 rally in Kolkata, focusing on welfare promises, targeted campaigning and the voter roll controversy.

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Mamata Banerjee

As Prime Minister Narendra Modi prepares to address a major rally at Kolkata’s Brigade Parade Ground on March 14, the Bharatiya Janata Party is refining its political strategy in West Bengal. The party aims to build on its earlier electoral gains while responding to new developments, including the controversy surrounding the revision of electoral rolls.

The rally is expected to mark the beginning of the next phase of the BJP’s political mobilisation in the state after the completion of nine Parivartan Yatras across different regions.

Welfare pitch and targeted campaign

According to party leaders, the BJP is planning a stronger welfare and development package in its manifesto to counter the cash support schemes run by the ruling All India Trinamool Congress government led by Chief Minister Mamata Banerjee.

A senior BJP leader said examples from states like Bihar and Maharashtra, where women have received financial assistance through welfare programmes, are being cited to highlight the party’s record of delivering on promises.

At the same time, the BJP is planning a more focused electoral strategy rather than aggressively contesting every seat. Party leaders believe a targeted approach centred on welfare, law and order, and economic opportunities could help consolidate support among Hindu voters in the state.

Learning from the 2021 election

The BJP’s rise in Bengal remains central to its current planning. The party grew significantly in the state during the last Assembly election, increasing its tally from three seats previously to 77 seats and becoming the main opposition to the TMC.

However, the 2024 general election saw a decline in the party’s performance, with the BJP winning 12 seats compared with 18 in 2019.

Senior leaders, including Union Home Minister Amit Shah, have been closely monitoring the campaign strategy along with party leaders responsible for the state such as Bhupender Yadav, Amit Malviya, Biplab Kumar Deb, and Sunil Bansal.

One lesson from the 2021 campaign, party leaders say, was the overdependence on leaders who had defected from the TMC ahead of the polls. According to them, electoral success in Bengal depends heavily on strong grassroots cadres.

Political mapping of the state

The BJP’s internal assessment divides the state into three broad political zones.

The northern belt includes districts such as Darjeeling, Alipurduar, Siliguri, Jalpaiguri, and Cooch Behar, extending towards Malda. The party has gradually built support here among tea garden workers and Rajbanshi voters.

The central belt, stretching from Purulia to Howrah and Hooghly, includes traditional BJP strongholds such as the Medinipur and Bardhaman regions.

The southern stretch, covering parts of North 24 Parganas and South 24 Parganas, remains more challenging. Here the BJP is focusing on consolidating support among communities such as Matua and Namasudra voters, including Hindu refugees who migrated from Bangladesh.

Several senior TMC leaders, including Mamata Banerjee and party national general secretary Abhishek Banerjee, represent constituencies in this region.

Minority vote and voter roll controversy

The Muslim vote continues to play a decisive role in Bengal’s electoral politics, particularly in districts like Murshidabad, Malda, and parts of North and South 24 Parganas, where the TMC has traditionally enjoyed strong support.

Meanwhile, a political dispute has emerged over the Special Intensive Revision of electoral rolls. The exercise aims to update and verify voter lists but has been criticised by the TMC, which claims it could lead to the removal of voters in minority-dominated areas.

Mamata Banerjee has accused the BJP of attempting to influence the electoral process through administrative means. The BJP has rejected the allegation, stating that the revision is a routine procedure conducted by the Election Commission of India to maintain accurate voter records.

Cultural messaging and urban voters

The BJP is also adjusting its messaging strategy in the state. Unlike the 2021 campaign, where religious processions were a prominent feature, the party is now placing greater emphasis on Bengali cultural symbols and regional identity.

In recent speeches in Bengal, Prime Minister Modi has begun with invocations such as “Jai Ma Kali,” signalling an effort to combine cultural appeal with broader political messaging.

Party leaders also note that the BJP saw a rise in vote share in several urban areas during the 2024 general election and hopes to expand that support in future contests.

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Vijay allocates Tamil Nadu’s lone Rajya Sabha seat to Congress

Tamil Nadu Chief Minister Vijay has handed the state’s lone vacant Rajya Sabha seat to Congress, strengthening alliance ties ahead of the upcoming Upper House elections.

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Tamil Nadu Chief Minister and TVK chief Vijay has allotted the state’s lone vacant Rajya Sabha seat to alliance partner Congress, a move that further strengthens cooperation between the two parties after the formation of the new government. The decision comes ahead of the Rajya Sabha elections scheduled for June 18.

The allocation is being seen as an important political gesture by Vijay towards Congress, which has emerged as a key ally of the ruling coalition in Tamil Nadu. Congress currently has five MLAs supporting the government and is also represented in the state cabinet.

Sources indicate that senior Congress leader and All India Congress Committee functionary Praveen Chakravarty is likely to be the party’s nominee for the Rajya Sabha seat. His nomination is expected to be filed in the coming days.

Move reinforces TVK-Congress partnership

The decision follows recent interactions between senior Congress leaders and the Tamil Nadu leadership, including a meeting between veteran Congress leader P. Chidambaram and Chief Minister Vijay. Political observers view the Rajya Sabha seat-sharing arrangement as another step towards consolidating the alliance ahead of future electoral contests.

Congress had reportedly sought the Rajya Sabha berth from its ally, and the allocation is expected to increase the party’s representation in the Upper House from Tamil Nadu. With the latest development, Congress is set to have two Rajya Sabha members from the state along with representation in the state government.

The Rajya Sabha bypoll had earlier been viewed as an opportunity for Vijay’s TVK to secure its first direct entry into Parliament. However, the party chose to back its ally, highlighting the importance it places on coalition politics and alliance management.

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Union Cabinet approves Rs.10,000 crore jet fuel price stabilisation fund to support airlines

The Centre has approved a Rs. 10,000 crore Aviation Turbine Fuel Price Stabilisation Fund to support airlines and oil companies facing pressure from rising global fuel prices.

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The Union Cabinet on Wednesday approved a one-time budgetary support of up to Rs. 10,000 crore to help stabilise Aviation Turbine Fuel (ATF) prices for scheduled Indian airlines, offering relief to a sector grappling with elevated fuel costs amid global geopolitical tensions.

The government said the financial support will be provided to oil marketing companies (OMCs) to offset under-recoveries arising from supplying aviation fuel at moderated rates. The move is aimed at reducing the impact of sharp fuel price fluctuations on airlines and ensuring continuity of air services.

Why the government approved the fund

The decision comes as aviation fuel prices remain under pressure due to the ongoing crisis in West Asia, which has pushed up global energy costs. Fuel is one of the largest operating expenses for airlines and can account for up to 40% of total operating costs.

According to the government, the fund is intended to help maintain stable aviation operations and protect domestic and international air connectivity from disruptions caused by fuel price volatility.

How the fund is expected to help airlines and passengers

By cushioning the impact of rising fuel prices, the stabilisation mechanism is expected to ease financial pressure on airlines and limit the extent of fare increases that could otherwise be passed on to passengers. The support will be routed through OMCs, which have been bearing the burden of moderated fuel pricing.

Reports indicate that the fund has been designed as a stabilisation mechanism that can help the aviation sector manage periods of extreme fuel price volatility triggered by international crises.

Part of broader Cabinet decisions

The ATF Price Stabilisation Fund was among several key decisions approved by the Cabinet on Wednesday as part of a wider package covering aviation, transport and infrastructure initiatives.

The government said the measure is aimed at safeguarding the aviation ecosystem and ensuring that air services remain sustainable despite global market uncertainties.

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Virat Kohli’s advice to Vaibhav Sooryavanshi after IPL 2026 final wins fans online

Virat Kohli’s motivational message to teenage star Vaibhav Sooryavanshi after the IPL 2026 final has gone viral, with fans praising the veteran’s support for the young batter.

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A brief conversation between Virat Kohli and teenage batting sensation Vaibhav Sooryavanshi after the IPL 2026 final has captured the attention of cricket fans across social media.

Following Royal Challengers Bengaluru’s title-winning campaign, Kohli was seen sharing words of encouragement with the Rajasthan Royals youngster, who emerged as one of the biggest stars of the season. A video of the interaction was later shared by RCB and quickly went viral.

During the conversation, Kohli praised Sooryavanshi’s achievements and reminded him that his success was built on hard work and self-belief. The veteran batter also advised the youngster not to be distracted by public opinions or outside commentary.

One line from Kohli’s message particularly resonated with fans. Referring to the Bihar-born cricketer, he said, “Ek Bihari, sab pe bhaari,” while encouraging him to continue aiming higher in his career.

Sooryavanshi enjoyed a remarkable IPL 2026 season for Rajasthan Royals. The teenage opener finished as the tournament’s leading run-scorer with 776 runs and secured the Orange Cap. His aggressive batting approach and consistency made him one of the standout performers of the competition.

While Kohli celebrated another IPL title with Royal Challengers Bengaluru, Sooryavanshi walked away with several individual accolades after a breakthrough season that established him as one of India’s most exciting young cricket talents.

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