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BJP sharpens Bengal strategy ahead of PM Modi’s March 14 rally in Kolkata

BJP is fine-tuning its West Bengal political strategy ahead of Prime Minister Narendra Modi’s March 14 rally in Kolkata, focusing on welfare promises, targeted campaigning and the voter roll controversy.

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Mamata Banerjee

As Prime Minister Narendra Modi prepares to address a major rally at Kolkata’s Brigade Parade Ground on March 14, the Bharatiya Janata Party is refining its political strategy in West Bengal. The party aims to build on its earlier electoral gains while responding to new developments, including the controversy surrounding the revision of electoral rolls.

The rally is expected to mark the beginning of the next phase of the BJP’s political mobilisation in the state after the completion of nine Parivartan Yatras across different regions.

Welfare pitch and targeted campaign

According to party leaders, the BJP is planning a stronger welfare and development package in its manifesto to counter the cash support schemes run by the ruling All India Trinamool Congress government led by Chief Minister Mamata Banerjee.

A senior BJP leader said examples from states like Bihar and Maharashtra, where women have received financial assistance through welfare programmes, are being cited to highlight the party’s record of delivering on promises.

At the same time, the BJP is planning a more focused electoral strategy rather than aggressively contesting every seat. Party leaders believe a targeted approach centred on welfare, law and order, and economic opportunities could help consolidate support among Hindu voters in the state.

Learning from the 2021 election

The BJP’s rise in Bengal remains central to its current planning. The party grew significantly in the state during the last Assembly election, increasing its tally from three seats previously to 77 seats and becoming the main opposition to the TMC.

However, the 2024 general election saw a decline in the party’s performance, with the BJP winning 12 seats compared with 18 in 2019.

Senior leaders, including Union Home Minister Amit Shah, have been closely monitoring the campaign strategy along with party leaders responsible for the state such as Bhupender Yadav, Amit Malviya, Biplab Kumar Deb, and Sunil Bansal.

One lesson from the 2021 campaign, party leaders say, was the overdependence on leaders who had defected from the TMC ahead of the polls. According to them, electoral success in Bengal depends heavily on strong grassroots cadres.

Political mapping of the state

The BJP’s internal assessment divides the state into three broad political zones.

The northern belt includes districts such as Darjeeling, Alipurduar, Siliguri, Jalpaiguri, and Cooch Behar, extending towards Malda. The party has gradually built support here among tea garden workers and Rajbanshi voters.

The central belt, stretching from Purulia to Howrah and Hooghly, includes traditional BJP strongholds such as the Medinipur and Bardhaman regions.

The southern stretch, covering parts of North 24 Parganas and South 24 Parganas, remains more challenging. Here the BJP is focusing on consolidating support among communities such as Matua and Namasudra voters, including Hindu refugees who migrated from Bangladesh.

Several senior TMC leaders, including Mamata Banerjee and party national general secretary Abhishek Banerjee, represent constituencies in this region.

Minority vote and voter roll controversy

The Muslim vote continues to play a decisive role in Bengal’s electoral politics, particularly in districts like Murshidabad, Malda, and parts of North and South 24 Parganas, where the TMC has traditionally enjoyed strong support.

Meanwhile, a political dispute has emerged over the Special Intensive Revision of electoral rolls. The exercise aims to update and verify voter lists but has been criticised by the TMC, which claims it could lead to the removal of voters in minority-dominated areas.

Mamata Banerjee has accused the BJP of attempting to influence the electoral process through administrative means. The BJP has rejected the allegation, stating that the revision is a routine procedure conducted by the Election Commission of India to maintain accurate voter records.

Cultural messaging and urban voters

The BJP is also adjusting its messaging strategy in the state. Unlike the 2021 campaign, where religious processions were a prominent feature, the party is now placing greater emphasis on Bengali cultural symbols and regional identity.

In recent speeches in Bengal, Prime Minister Modi has begun with invocations such as “Jai Ma Kali,” signalling an effort to combine cultural appeal with broader political messaging.

Party leaders also note that the BJP saw a rise in vote share in several urban areas during the 2024 general election and hopes to expand that support in future contests.

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Delhi government announces two work-from-home days weekly for offices after PM Modi’s fuel-saving appeal

Delhi government employees will work from home twice a week under a new fuel conservation initiative announced by Chief Minister Rekha Gupta following Prime Minister Narendra Modi’s appeal for energy-saving measures.

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Rekha Gupta cm

Delhi Chief Minister Rekha Gupta on Thursday announced that government offices in the national capital will observe two work-from-home days every week as part of a broader fuel conservation campaign launched after Prime Minister Narendra Modi urged citizens to reduce fuel consumption amid global economic uncertainty.

The measures, which will take effect from Friday, are part of the Delhi government’s “Mera Bharat Mera Yogdan” campaign aimed at promoting sustainable practices, reducing fuel usage and improving energy efficiency across departments.

Under the new policy, ministers, officers and government employees will also participate in a “Monday Metro” initiative, encouraging the use of public transport instead of private vehicles. Citizens have additionally been urged to observe one “No Vehicle Day” every week.

The Delhi government said no new petrol, diesel or electric vehicles would be purchased for the next six months. Officials also announced a one-year halt on official foreign travel for ministers and officers as part of the austerity measures.

The Chief Minister’s convoy has also been reduced to four vehicles, including two electric vehicles, in a move the government described as an effort to encourage cleaner mobility and lower fuel use.

Additional measures include increasing transport allowance for employees by 10%, installing master switches in government offices to reduce electricity wastage, and fixing air-conditioner temperatures between 24 and 26 degrees Celsius.

The government has also requested universities and educational institutions to conduct non-practical classes online to cut travel-related fuel consumption.

Prime Minister Modi had recently appealed to citizens to conserve fuel, use public transport, adopt carpooling and revive work-from-home arrangements wherever possible due to concerns over global supply disruptions and rising fuel prices linked to tensions in West Asia.

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India bans sugar exports till September 2026 amid domestic supply concerns

India has banned sugar exports with immediate effect until September 2026 or until further orders to stabilise domestic supply and control prices.

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The Indian government has banned the export of sugar with immediate effect until September 30, 2026, or until further orders, in a move aimed at addressing domestic supply concerns and stabilising local prices.

According to an order issued by the Directorate General of Foreign Trade (DGFT) under the Ministry of Commerce and Industry, the restriction applies to raw, white and refined sugar shipments.

The policy shift effectively changes the export status from “restricted” to “prohibited,” marking a significant tightening of India’s sugar export regime.

Shift from earlier export allowance

India had previously permitted limited sugar exports based on expectations of surplus production. However, the latest decision reverses that stance amid evolving supply conditions.

The move is intended to ensure sufficient domestic availability of sugar and control price pressures in the local market.

Key impact on trade and shipments

The ban will apply to all new export consignments of sugar categories covered under the order. However, exemptions may apply for shipments already in the pipeline, depending on compliance with specified conditions set by authorities.

The restriction is expected to significantly impact sugar trade flows, given India’s position as one of the world’s largest sugar producers and exporters.

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Congress ends Kerala suspense, VD Satheesan to be CM

Congress has named V D Satheesan as the next chief minister of Kerala, concluding its internal deliberations over the state leadership.

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VD Satheesan

The Congress party has announced that V D Satheesan will be the next Chief Minister of Kerala, ending days of speculation over the leadership choice following the United Democratic Front’s (UDF) recent electoral victory.

The decision was taken by the party leadership after internal discussions and comes amid intense lobbying among senior leaders for the top post.

Leadership decision after prolonged suspense

According to reports, the announcement was made after a series of meetings within the Congress high command, which had been deliberating between multiple contenders for the chief minister’s post.

Satheesan, who currently serves as the Leader of the Opposition in the Kerala Legislative Assembly, emerged as the final choice after discussions involving senior party leadership in Delhi.

Who is V D Satheesan

V D Satheesan is a senior Congress leader from Kerala and has been one of the party’s most prominent faces in the state. He has served as Leader of the Opposition in the Kerala Assembly since 2021 and has represented the Paravur constituency multiple times.

He is widely seen as a key strategist within the Congress-led UDF in Kerala.

Internal competition within Congress

The selection process had reportedly seen competition among several senior leaders, including K C Venugopal and Ramesh Chennithala, before the party finalized Satheesan’s name.

The delay in announcing the chief minister had led to speculation and political debate within Kerala’s political circles.

UDF returns to power in Kerala

The announcement follows the United Democratic Front’s electoral victory in the state, which ended the Left Democratic Front’s (LDF) tenure in Kerala politics.

The new government formation is expected to take place soon after the formal swearing-in process is completed.

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