In a historic initiative for media and education, Delhi University’s prestigious Hansraj College has joined hands with APN News’ Global Foundation for Media and Innovation Institute (GFMI) and Balaji Foundation to launch industry-oriented advanced diploma courses in Artificial Intelligence and digital innovation.
Earlier, an MoU was signed between Ms. Rajshri Rai, Editor-in-Chief, APN News and Chairperson, Balaji Foundation, and Prof. Rama, Principal, Hansraj College.
On Tuesday, both launched the future-ready AI media courses in a formal ceremony. On the occasion of the launch, a special industry seminar on the theme “New Age Media and Marketing” was organised, which witnessed enthusiastic participation from students.
On the occasion, Ms. Rajshri Rai, Editor-in-Chief, APN News, Ms. Jyotsna Das Nanda, AVP-Corporate Communications, DS Group, and Mr. Abhinav Pandey, Founding Editor, The Newspinch, addressed the students.
The programmes focus on Artificial Intelligence, media, communication and digital innovation. The courses integrate media education with Artificial Intelligence to train students in new technology-based journalism, content creation and digital media.
Along with this, courses in AI Digital Marketing, Branding and Advertising have also been launched.
The curriculum will offer Live Newsroom Exposure, Project-Based Learning and Internship Opportunities along with expertise in legal news, enabling students to enter the media world with practical experience.
Speaking on the occasion, Ms. Rajshri Rai said, “The main objective of this partnership is to integrate emerging technologies into professional education like Mass Communication, Advertising, Marketing, Legal Studies and Digital Media. Under this initiative, students will be given special training in skills like AI-powered journalism, digital branding, OTT production and strategic communication, so that the gap between studies and industry needs can be bridged.”
Prof. Rama, Principal, Hansraj College, said, “Hansraj College has always believed in academic innovation and future-focused learning. Through this partnership, our aim is to give students practical exposure, new technology skills and an opportunity to connect with industry as per global trends.”
To make the courses accessible to students across the country, they will be available in both online and offline modes. Apart from classroom teaching, the programme will have special focus on internship, mentorship, career counselling, live industry exposure and placement assistance.
The faculty comprises experienced and renowned professors.The response from students has been highly encouraging, with more than two-thirds of seats already filled and enquiries still pouring in.
The initiative is expected to become a new and pioneering model for AI-integrated media education in India, connecting education with technology, employment and the practical needs of the industry.