With the Supreme Court’s impending decision on a potential TikTok ban in the United States looming, millions of users are scrambling for alternatives. The January 19th deadline for ByteDance, TikTok’s owner, to either divest its U.S. assets or face a ban has fueled widespread anxiety.
According to reports a ban is highly likely, with users anticipating a cessation-of-service message within the app on that date. While some users are exploring VPNs to circumvent the ban, the effectiveness of this workaround remains uncertain, particularly for those using U.S. SIM cards.
The exodus has led many American TikTok users to Xiaohongshu, also known as RedNote, a Chinese-owned social media platform. This ironic shift, noted by several sources, highlights the users’ search for a similar platform. RedNote, increasingly dubbed “China’s TikTok,” offers many comparable features, including short-form videos, photo posts, and integrated shopping. Recent app updates have seemingly streamlined the user experience to more closely resemble TikTok.
Reports suggested that the move to RedNote is partially driven by protests against the U.S. government’s action. The potential ban stems from national security concerns surrounding ByteDance’s ownership, making the migration to another Chinese-owned app a pointed act of defiance. RedNote’s recent surge in popularity, reaching the number one spot on the Apple App Store’s free downloads chart, underscores this mass migration.
However, this shift isn’t without its concerns. The anxieties expressed by cybersecurity experts and U.S. officials regarding the safety and security implications of switching to RedNote. The same national security concerns that prompted the potential TikTok ban could potentially extend to RedNote.
Furthermore, RedNote’s content moderation policies are reportedly more stringent than TikTok’s. Despite these concerns, a sense of camaraderie is developing among American “TikTok refugees” and existing RedNote users, with some even beginning to learn Mandarin to better navigate the platform. The situation remains fluid, leaving TikTok users in a state of uncertainty as they navigate this rapidly evolving landscape.
Meanwhile, the memes broke out on the internet. One user said, “Me selecting “ALLOW” when Rednote asks if I will allow them to track my data.”
Another said: “The cultural fusion about to be’ fire, and it seems like it!.” “Xiaohongshu opened a window for Americans to learn more about China by directly interacting with Chinese people. These exchanges also seem to be sparking an even deeper appreciation among locals for their own systems. An all-around massive PR fail for US gov’t propagandists,” one said.