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American Sikhs launch campaign to spread awareness about their community, counter hate crimes

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American Sikhs launch campaign to spread awareness about their community, counter hate crimes

National Sikh Campaign says that despite the many contributions by Sikh-Americans, 60 per cent of Americans admitted they knew nothing about the community and 66% of Americans have never interacted with a Sikh before.

Feeling victimised and often the target of hate crimes in USA, American Sikhs today launched a nationwide million-dollar campaign to spread awareness and address the “collective misunderstanding” over the minority community amid a spike in hate crimes against them in the country.

Sikhs look distinctly different with their turban and full beard. To many Americans, they look the same as Islamists and post-9/11, some white US citizens treat them all as supporters of terrorism if not actually being terrorists.

A widely reported incident of such hate crime was that in May, when some white men brutally assaulted an IT specialist Maan Singh Khalsa, cutting off his hair and nearly snipping off the little finger of his right hand – all because of his appearance.

Last weekend, several eminent Sikh-Americans from across the US, lawmakers, government officials and local leaders participated in prayers weekend to mark fifth anniversary of a mass shooting by a white supremacist that claimed the lives of six Sikhs at a Gurdwara in the Wisconsin city.

On Wednesday, a month-long ‘We are Sikhs’ campaign was launched by the National Sikh Campaign (NSC), a non-profit organisation, to coincide with the Sikh festival of Vaisakhi.

It is a massive initiative to spread awareness of the Sikh religion and Sikh-Americans throughout the US as over 65% of Americans are ignorant about Sikhism.

A report in Los Angeles Times in June cited Sikh community leaders as saying they’ve seen another uptick since the 2016 presidential election and the Trump administration’s proposed immigration and travel bans. Those proposals, they argue, are fuelling an intensified xenophobia.

The FBI began collecting data on anti-Sikh, anti-Arab and anti-Hindu hate crimes for the first time in 2015. Only six of the incidents in the most recent FBI report were anti-Sikh hate crimes, but the bureau said it takes years to get an accurate accounting.

According to Sikh advocacy groups, such incidents are under-reported and do not include other hate-filled attacks, such as discrimination or hate speech — a concern buoyed by law enforcement data. Many cities either did not report hate crimes or reported zero hate crimes, according to the FBI report.

While some of the violence against Sikhs stems from misconceptions about their background — attackers assume they are Muslim or Middle Eastern — experts say much of it is fuelled by a prejudiced response to their darker skin, beards or turbans, the LA Times report said. It recalled that earlier this year, two Sikhs and two other Indian men were shot in attacks in Kansas, Washington and South Carolina. In two of the incidents, authorities said the shooters expressed a variation of the same sentiment: Go back to your country.

Community members are working to strike a balance in its efforts to educate the public about Sikhism — aiming to differentiate themselves through awareness campaigns and local outreach without appearing to condone attacks on Muslims and other minorities.

The NSC’s ‘We are Sikhs’ campaign is a “national effort to help inform our fellow Americans about who we are and why we are proud to wear the turban, a symbol of our community’s commitment to equality and serving others,” co-founder and senior advisor of the National Sikh Campaign Rajwant Singh said.

“Sikh-Americans are pillars of their communities in every corner of our nation and we must work to proactively meet and connect with our neighbours,” he said.

The campaign would involve marketing and public relation efforts that will focus on increasing the Sikh-American community’s presence in national and local news outlets, online platforms and neighbourhoods. It will utilise national and local television and cable and digital advertisements, social media and community events to affect change.

Its organisers said the Sikh community has been the target of discrimination, intimidation, harassment and hate crimes since the 9/11 terror attacks largely because of a “collective misunderstanding” of what the turban means in the Sikh faith.

“Sikh values are American values, and Sikh-Americans have been making positive and significant contributions to American life for more than a century. We run local businesses and sing our national anthem with pride,” Gurwin Singh Ahuja, co- founder and executive director of the NSC said.

“The American dream is fundamental to our identity here in America, and we believe deeply in the freedom to pursue one’s own success through hard work,” Ahuja said.

Elaborating on the campaign, Singh had told PTI this week that the “seven-figure” targeted ad campaign will run on cable TV networks like CNN and Fox as well as on local TV stations and will have a heavy presence on social media.

There will be 40-50 spots on CNN and other networks and will be shown in morning and prime time bulletins, circulating throughout the day. The campaign will run for a month throughout the nation.

“We have brought a very scientific and targeted messaging element to the campaign. Our focus is to build a proactive and positive message and try to educate and inform Americans about the positive contributions the Sikhs have been making in America,” Singh said.

For the campaign, the organisers have roped in prominent marketing experts and firms, which have in the past done presidential-style campaigns for former presidents Barack Obama and George Bush.

The campaign has been tested over a period of time and through polls and focus groups, the organisers narrowed in on what message would move the public opinion.

NSC, however, said that despite the many contributions by Sikh-Americans, 60 per cent of Americans admitted they knew nothing about the community and 66% of Americans have never interacted with a Sikh before.

While this lack of awareness and interaction exists, the NSC said it believes there is enormous potential to enhance positive feelings and familiarity towards Sikh-Americans through the campaign.

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Indiana Ophthalmics: Gujarat based company supplies poor quality eye drops in Sri Lanka

On Thursday, Pharmaceutical Export Promotion Council (Phermexcil), India’s Centre agency looking after the promotion of pharmaceutical exports from India has sent a notice to the Gujarat company asking an explanation and an internal investigation report on the quality of the Methylprednisolone eye drops.

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Indianna Opthalmics - Gujarat based company supplies poor quality eye drops in Sri Lanka

A Gujarat based top pharmaceutical manufacturing firm Indiana Ophthalmics has been accused of supplying poor quality eye drops to Sri Lanka. The Sri Lankan government has complained to the Indian government stating that the eye drops supplied by the company has has caused eye infection to 30 people.

On Thursday, Pharmaceutical Export Promotion Council (Phermexcil), India’s Centre agency looking after the promotion of pharmaceutical exports from India has sent a notice to the Gujarat company asking an explanation and an internal investigation report on the quality of the Methylprednisolone eye drops.

Phermexcil Director General Udaya Bhaskar in a letter to Indiana Ophthalmics has stated that the alleged supply of the contaminated eye-drops by the company has dented the reputation of the Indian pharma industry and will have to face trust issues by the international agencies on the export of pharmaceuticals from the country.

A probe has also been started by the Central Drugs Standard Control Organisation on Thursday, to investigate into the questions of quality concerns being raised on the eye drops being manufactured by Indiana Ophthalmics. The drops were recalled by Sri Lanka’s Ministry of Health in April this year saying the patients had reported complications after using them.

The Sri Lankan government claimed to have found bacteria Burkholderia cepacia in the eye drop. The Lankan government has asked the Indian government to compensate the affected patients and has demanded to investigate into the matter. Reports claimed, the firm has been told to stop production of eye drops immediately.

As per reports, the state drug officials had tested the drops and are waiting for results. Reports also said, these drugs require sterility testing hence, the test results will take another 15 days. Once the test results are out, they will be sent to the Sri Lankan government immediately.

A similar case was reported in February 2023, when questions were raised against Tamil Nadu based Global Pharma Healthcare, a firm whose product was allegedly linked with contamination causing blindness and one death in the US.

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PM Modi underlines deep Aus ties at Sydney show for NRIs, Indian Australians

Addressing a gathering of Australians of Indian origin and NRIs based in the country in Sydney, PM Modi recalled his first visit to Down Under and listed the many things that connected the two countries

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PM Modi underlines deep Aus ties at Sydney show for NRIs, Indian Australians

Prime Minister Narendra Modi on Tuesday said Australia and India have always shared common interests including keeping the Indo-Pacific a free, open and inclusive area.

Addressing a gathering of Australians of Indian origin and NRIs based in the country in Sydney, PM Modi recalled his first visit to Down Under and listed the many things that connected the two countries. He noted that India and Australia are keen cricketing nations and shared many more close links from MasterChef and yoga. PM Modi spoke about the sadness many cricket-loving Indians felt on the death of Australian spin wizard Shane Warne.

The PM noted that the Indo-Pacific region faces a number of challenges such as the security of sea lanes of communication, terrorism, climate change and piracy. He said these issues can be addressed through shared efforts.

He said that both he and Australian Prime Minister Anthony Albanese wanted to take their ties much closer. PM Modi said he was confident that he would Indo-Australian relations to the next level. There was large scope to identify new areas of complementing each other and increase cooperation between the two nations. This would also happen in closer defence and security ties to ensure open and free communication in Indo-Pacific.

He highlighted the fact that there was high degree of mutual trust between the two countries that had translated into increased co-operation on defence and security matters, which was already visible with the navies of the two countries participating in joint naval exercises.

He stated India’s position in the world as the force of global good. He said that India always had a helping hand whenever there was a disaster. He hailed India as the mother of democracy and as a bright spot for the world’s economy.

Prime Minister Modi and his Australian counterpart renamed the Sydney suburb ‘Little India’ during the mega community event at the Qudos Bank Arena  in Sydney Olympic Park. He also announced that a new consulate will be opened in Brisbane soon.

PM Modi was visiting Australia after nine years after 2014. The organisers of the Tuesday bash, the Indian Australian Diaspora Foundation (IADF), had anticipated a sizeable turnout and were not disappointed by the multitudes welcoming the PM. Special buses had been organized by Modi supporters from Brisbane and Canberra.

Indians comprise 2.8% of the Australian population, according to the Australian Bureau of Statistics.

He also added that the the Indo-Pacific region faces a number of challenges such as security of  sea lanes of communication , terrorism, climate change and piracy. He said that these issues can be addressed through shared efforts. He also added that he could not be satisfied easily.

He said that Prime minister Albanese was same in this regard. He said he was confident that he would Indo-Australian relations to the next level. There was large scope to identify new areas of complementariness and increase cooperation between the two nations. PM Modi said he wants to take India’s relationship with the Australia to the next level which include closer defence and security ties to ensure open and free communication in Indo-Pacific. He highlighted the fact that there was high degree of mutual trust between the two countries that had translated into increased co-operation on defence and security matters.

As a result of which the navies of the two countries are participating in joint naval exercises.

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PM Narendra Modi hosts lunch in Papua New Guinea

The lunch, attended by the leaders attending the third India-Pacific Islands Cooperation (FIPIC) Summit in Papua New Guinea , aimed to foster stronger ties. Dragon fruit, which is native to Central America but is now widely cultivated in various parts of the world, including Papua New Guinea, was the focal point of the menu.

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Lunch hosted by PM Narendra Modi during his visit to Papua New Guinea

During his official visit to Papua New Guinea, Prime Minister Narendra Modi hosted a special lunch where the star ingredient showcased the unique culinary heritage of the region. The lunch, held in Port Moresby, featured the exotic fruit, ‘pitaya’ or dragon fruit, as a prominent ingredient in the menu, highlighting the growing importance of international culinary exchanges and cultural diplomacy.

The lunch, was attended by the leaders attending the third India-Pacific Islands Cooperation (FIPIC) Summit in Papua New Guinea . Dragon fruit, which is native to Central America but is now widely cultivated in various parts of the world, including Papua New Guinea, was the focal point of the menu.

The menu showcased a range of dishes that incorporated the vibrant and flavorful dragon fruit. From refreshing salads to innovative desserts, each dish was meticulously prepared to highlight the fruit’s unique texture and taste. The inclusion of dragon fruit in the menu not only added a visual appeal but also symbolized the diversity and richness of the culinary traditions in both India and Papua New Guinea.

Prime Minister Modi, known for his emphasis on cultural diplomacy, acknowledged the importance of food as a powerful medium for strengthening bonds between nations. He highlighted the significance of showcasing the diverse cuisines and culinary traditions as a means to deepen understanding and appreciation of different cultures.

The inclusion of dragon fruit in the lunch menu also reflected the growing popularity of this exotic fruit in various global cuisines. Dragon fruit has gained recognition for its nutritional value, vibrant colour, and distinct flavour, making it a favourite ingredient among chefs and food enthusiasts. The special lunch hosted by Prime Minister Modi in Papua New Guinea served as a platform to celebrate the fusion of Indian and Papua New Guinean culinary traditions. It provided an opportunity for the dignitaries and officials to engage in cultural exchange and foster a deeper understanding of each other’s heritage.

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