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American Sikhs launch campaign to spread awareness about their community, counter hate crimes

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American Sikhs launch campaign to spread awareness about their community, counter hate crimes

National Sikh Campaign says that despite the many contributions by Sikh-Americans, 60 per cent of Americans admitted they knew nothing about the community and 66% of Americans have never interacted with a Sikh before.

Feeling victimised and often the target of hate crimes in USA, American Sikhs today launched a nationwide million-dollar campaign to spread awareness and address the “collective misunderstanding” over the minority community amid a spike in hate crimes against them in the country.

Sikhs look distinctly different with their turban and full beard. To many Americans, they look the same as Islamists and post-9/11, some white US citizens treat them all as supporters of terrorism if not actually being terrorists.

A widely reported incident of such hate crime was that in May, when some white men brutally assaulted an IT specialist Maan Singh Khalsa, cutting off his hair and nearly snipping off the little finger of his right hand – all because of his appearance.

Last weekend, several eminent Sikh-Americans from across the US, lawmakers, government officials and local leaders participated in prayers weekend to mark fifth anniversary of a mass shooting by a white supremacist that claimed the lives of six Sikhs at a Gurdwara in the Wisconsin city.

On Wednesday, a month-long ‘We are Sikhs’ campaign was launched by the National Sikh Campaign (NSC), a non-profit organisation, to coincide with the Sikh festival of Vaisakhi.

It is a massive initiative to spread awareness of the Sikh religion and Sikh-Americans throughout the US as over 65% of Americans are ignorant about Sikhism.

A report in Los Angeles Times in June cited Sikh community leaders as saying they’ve seen another uptick since the 2016 presidential election and the Trump administration’s proposed immigration and travel bans. Those proposals, they argue, are fuelling an intensified xenophobia.

The FBI began collecting data on anti-Sikh, anti-Arab and anti-Hindu hate crimes for the first time in 2015. Only six of the incidents in the most recent FBI report were anti-Sikh hate crimes, but the bureau said it takes years to get an accurate accounting.

According to Sikh advocacy groups, such incidents are under-reported and do not include other hate-filled attacks, such as discrimination or hate speech — a concern buoyed by law enforcement data. Many cities either did not report hate crimes or reported zero hate crimes, according to the FBI report.

While some of the violence against Sikhs stems from misconceptions about their background — attackers assume they are Muslim or Middle Eastern — experts say much of it is fuelled by a prejudiced response to their darker skin, beards or turbans, the LA Times report said. It recalled that earlier this year, two Sikhs and two other Indian men were shot in attacks in Kansas, Washington and South Carolina. In two of the incidents, authorities said the shooters expressed a variation of the same sentiment: Go back to your country.

Community members are working to strike a balance in its efforts to educate the public about Sikhism — aiming to differentiate themselves through awareness campaigns and local outreach without appearing to condone attacks on Muslims and other minorities.

The NSC’s ‘We are Sikhs’ campaign is a “national effort to help inform our fellow Americans about who we are and why we are proud to wear the turban, a symbol of our community’s commitment to equality and serving others,” co-founder and senior advisor of the National Sikh Campaign Rajwant Singh said.

“Sikh-Americans are pillars of their communities in every corner of our nation and we must work to proactively meet and connect with our neighbours,” he said.

The campaign would involve marketing and public relation efforts that will focus on increasing the Sikh-American community’s presence in national and local news outlets, online platforms and neighbourhoods. It will utilise national and local television and cable and digital advertisements, social media and community events to affect change.

Its organisers said the Sikh community has been the target of discrimination, intimidation, harassment and hate crimes since the 9/11 terror attacks largely because of a “collective misunderstanding” of what the turban means in the Sikh faith.

“Sikh values are American values, and Sikh-Americans have been making positive and significant contributions to American life for more than a century. We run local businesses and sing our national anthem with pride,” Gurwin Singh Ahuja, co- founder and executive director of the NSC said.

“The American dream is fundamental to our identity here in America, and we believe deeply in the freedom to pursue one’s own success through hard work,” Ahuja said.

Elaborating on the campaign, Singh had told PTI this week that the “seven-figure” targeted ad campaign will run on cable TV networks like CNN and Fox as well as on local TV stations and will have a heavy presence on social media.

There will be 40-50 spots on CNN and other networks and will be shown in morning and prime time bulletins, circulating throughout the day. The campaign will run for a month throughout the nation.

“We have brought a very scientific and targeted messaging element to the campaign. Our focus is to build a proactive and positive message and try to educate and inform Americans about the positive contributions the Sikhs have been making in America,” Singh said.

For the campaign, the organisers have roped in prominent marketing experts and firms, which have in the past done presidential-style campaigns for former presidents Barack Obama and George Bush.

The campaign has been tested over a period of time and through polls and focus groups, the organisers narrowed in on what message would move the public opinion.

NSC, however, said that despite the many contributions by Sikh-Americans, 60 per cent of Americans admitted they knew nothing about the community and 66% of Americans have never interacted with a Sikh before.

While this lack of awareness and interaction exists, the NSC said it believes there is enormous potential to enhance positive feelings and familiarity towards Sikh-Americans through the campaign.

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Two helicopters collide while landing in Nepal, one Indian killed

Two helicopters struck each other while approaching a heliport near Mount Everest in Nepal. One Indian national died, while another person was taken to hospital with injuries.

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An Indian national was killed and another person injured after two helicopters collided while attempting to land at a high-altitude heliport in Nepal’s Solukhumbu district, near Mount Everest.

Nepal Police confirmed the incident in a post on X. The heliport is located around 250 km from Kathmandu, the country’s capital. The deceased was identified as Vasanth Kumar Balaramaramadu, an Indian national, according to a report by Kathmandu Post.

The accident came into public attention after a video purportedly showing the collision circulated on social media. The footage appears to show the rotor blades of the two helicopters striking each other shortly before landing, following which both aircraft fall onto the icy ground.

However, the authenticity of the video has not been independently verified by report.

Nabin Raja Budhathoki, who is in charge of Solukhumbu district police, told AFP that one foreign national had died at the scene, while another injured person had been taken to hospital.

Helicopters play an important role in Nepal, transporting tourists, mountaineers and supplies across its mountainous terrain. They are also used for emergency evacuations.

Nepal has eight of the world’s 14 highest mountains and receives thousands of foreign climbers and trekkers every year. Flying in these high-altitude areas presents considerable challenges.

At higher elevations, thinner air gives helicopter rotor blades fewer air molecules to push against, reducing the lift they can generate. Engines also receive less oxygen for combustion, which can affect their power output.

A similar high-altitude helicopter accident was reported just days earlier in India’s Uttarakhand. That helicopter crashed shortly after taking off from Badrinath, killing all six people on board, including the pilot and five passengers.

An Indian national was killed and another person injured after two helicopters collided while landing at a high-altitude heliport in Nepal’s Solukhumbu district, near Mount Everest. A purported video of the collision has surfaced on social media, but its authenticity remains unverified.

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Arab parties emerge kingmakers in Israel as Netanyahu falls short of majority

Arab parties have emerged as potential kingmakers in Israel after Prime Minister Benjamin Netanyahu’s right-wing bloc fell short of the 61 seats required for a parliamentary majority. The opposition bloc also failed to secure a majority on its own.

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PM Benjamin Netanyahu

Arab political parties have emerged as crucial players in Israel’s government formation process after the country’s 2026 parliamentary election left both Prime Minister Benjamin Netanyahu’s ruling bloc and the opposition short of the numbers needed to secure a majority.

According to the final vote count, Netanyahu’s right-wing bloc secured 53 seats, while the opposition bloc won 48 seats. Arab parties, meanwhile, secured a combined 19 seats, placing them in a potentially decisive position in negotiations over the next government.

Israel’s parliament, the Knesset, has 120 seats, and a coalition needs at least 61 to form a government. With neither major political bloc reaching that threshold independently, Arab parties could play an important role in determining the country’s political direction.

The figures were reported following the release of results by Israel’s Central Elections Committee on Thursday.

Netanyahu’s Likud remains largest party

Despite falling short of a parliamentary majority, Netanyahu’s Likud party is expected to emerge as the largest single party in the Knesset, with 27 seats.

However, the overall performance of his right-wing bloc has left him facing difficulties in securing enough support to form the next government.

The opposition bloc, led by former military chief Gadi Eisenkot, also failed to reach the 61-seat threshold with its 48 seats.

The outcome has made coalition negotiations particularly important, with the support of Arab-led parties potentially changing the parliamentary arithmetic.

How Arab parties could influence government formation

The combined 19 seats won by Arab parties have given them considerable influence in the post-election political landscape.

Even without formally joining a government coalition, Arab lawmakers could support Netanyahu’s opponents in important parliamentary votes.

One possibility involves supporting the opposition in the election of a new Knesset speaker. Such backing could give the opposition greater control over parliamentary proceedings and potentially allow it to advance legislation before a new government is formed.

Netanyahu’s main rival, Gadi Eisenkot, has indicated that he is open to working with Arab-led parties under certain conditions.

Ahmad Tibi, who is second on the Arab-led Joint List, also said that the opposition bloc had approached him about replacing the Knesset speaker. He indicated that his party would support the opposition’s candidate.

However, the possibility of cooperation remains politically complicated, given differences within the opposition over working with Arab parties.

Netanyahu faces corruption charges and October 7 scrutiny

The election outcome could also have significant implications for Netanyahu’s political future.

If he loses office, he would face accountability over long-standing corruption charges. A formal investigation would also almost certainly be launched into the security failures surrounding the Hamas-led attack on Israel on October 7, 2023.

Netanyahu has faced sustained political pressure over the handling of the security lapses surrounding the attack.

Meanwhile, his party amplified allegations that Arab-led parties had stolen the election, potentially with foreign assistance, as the final results emerged.

The allegations were not substantiated in the report.

Opposition leaders accused Netanyahu of targeting and demonising Israel’s Arab population following the historic performance of Arab-led parties.

Another election remains a possibility

With neither political bloc securing an independent majority, Israel could face another election if negotiations fail to produce a government.

The next government formation process will therefore depend on whether the opposition can secure support from Arab parties or find other political arrangements to reach the required majority.

For now, the 19 seats won by Arab parties have placed them in a pivotal position, while Netanyahu’s 53-seat bloc remains short of the numbers required to govern independently.

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Israel election results show no clear winner as Netanyahu short of majority

Israel’s 2026 election has produced no clear winner, with Benjamin Netanyahu’s bloc and the opposition led by Gadi Eisenkot both short of the 61 seats required for a majority in the Knesset.

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PM Benjamin Netanyahu

Israel’s 2026 parliamentary election has left Prime Minister Benjamin Netanyahu’s bloc and the opposition bloc led by Gadi Eisenkot short of a majority in the Knesset, leaving the formation of the next government uncertain.

Exit polls released after voting ended on October 27 projected different seat totals for Netanyahu’s bloc and the opposition led by Gadi Eisenkot. The differing projections indicated that neither bloc was assured of a majority.

The Knesset, Israel’s parliament, has 120 seats, and a majority requires at least 61. The initial projections suggested that neither side had reached that threshold.

Netanyahu and Eisenkot blocs fall short

Exit polls from Channels 11 and 13 projected 51 seats for each of the two rival blocs, while Channel 12 projected 52 seats for Netanyahu’s bloc.

Although Netanyahu’s Likud party was projected to remain the largest individual party, its position did not automatically guarantee another term for the prime minister.

A partial count reported on October 28 put Netanyahu’s bloc at 53 seats, the opposition bloc led by Eisenkot at 48 and Arab-led parties at 19. These figures were provisional, with the counting and verification of special ballots still capable of changing the seat distribution.

Arab-led parties could influence government formation

Arab-led parties could influence the coalition arithmetic because neither main bloc had secured a majority in the partial count. However, their seat totals alone do not establish whether they will support either bloc in government formation.

However, the number of seats won by a party or bloc does not by itself determine who becomes prime minister. Government formation depends on whether a candidate can secure sufficient parliamentary support.

The final seat distribution and the positions taken by potential coalition partners will therefore be important in determining the next steps.

What happens next in Israel?

After the official results are announced, President Isaac Herzog is expected to consult representatives of the elected parties and assign the task of forming a government to the candidate he believes has the best chance of securing parliamentary support.

Coalition negotiations could take weeks. If neither side can assemble a government, the country could face further political uncertainty.

At the reporting stage described on October 28, the count was still underway, and the available figures had not established whether either bloc could secure a majority in the Knesset.

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