English हिन्दी
Connect with us

Latest world news

American Sikhs launch campaign to spread awareness about their community, counter hate crimes

Published

on

American Sikhs launch campaign to spread awareness about their community, counter hate crimes

National Sikh Campaign says that despite the many contributions by Sikh-Americans, 60 per cent of Americans admitted they knew nothing about the community and 66% of Americans have never interacted with a Sikh before.

Feeling victimised and often the target of hate crimes in USA, American Sikhs today launched a nationwide million-dollar campaign to spread awareness and address the “collective misunderstanding” over the minority community amid a spike in hate crimes against them in the country.

Sikhs look distinctly different with their turban and full beard. To many Americans, they look the same as Islamists and post-9/11, some white US citizens treat them all as supporters of terrorism if not actually being terrorists.

A widely reported incident of such hate crime was that in May, when some white men brutally assaulted an IT specialist Maan Singh Khalsa, cutting off his hair and nearly snipping off the little finger of his right hand – all because of his appearance.

Last weekend, several eminent Sikh-Americans from across the US, lawmakers, government officials and local leaders participated in prayers weekend to mark fifth anniversary of a mass shooting by a white supremacist that claimed the lives of six Sikhs at a Gurdwara in the Wisconsin city.

On Wednesday, a month-long ‘We are Sikhs’ campaign was launched by the National Sikh Campaign (NSC), a non-profit organisation, to coincide with the Sikh festival of Vaisakhi.

It is a massive initiative to spread awareness of the Sikh religion and Sikh-Americans throughout the US as over 65% of Americans are ignorant about Sikhism.

A report in Los Angeles Times in June cited Sikh community leaders as saying they’ve seen another uptick since the 2016 presidential election and the Trump administration’s proposed immigration and travel bans. Those proposals, they argue, are fuelling an intensified xenophobia.

The FBI began collecting data on anti-Sikh, anti-Arab and anti-Hindu hate crimes for the first time in 2015. Only six of the incidents in the most recent FBI report were anti-Sikh hate crimes, but the bureau said it takes years to get an accurate accounting.

According to Sikh advocacy groups, such incidents are under-reported and do not include other hate-filled attacks, such as discrimination or hate speech — a concern buoyed by law enforcement data. Many cities either did not report hate crimes or reported zero hate crimes, according to the FBI report.

While some of the violence against Sikhs stems from misconceptions about their background — attackers assume they are Muslim or Middle Eastern — experts say much of it is fuelled by a prejudiced response to their darker skin, beards or turbans, the LA Times report said. It recalled that earlier this year, two Sikhs and two other Indian men were shot in attacks in Kansas, Washington and South Carolina. In two of the incidents, authorities said the shooters expressed a variation of the same sentiment: Go back to your country.

Community members are working to strike a balance in its efforts to educate the public about Sikhism — aiming to differentiate themselves through awareness campaigns and local outreach without appearing to condone attacks on Muslims and other minorities.

The NSC’s ‘We are Sikhs’ campaign is a “national effort to help inform our fellow Americans about who we are and why we are proud to wear the turban, a symbol of our community’s commitment to equality and serving others,” co-founder and senior advisor of the National Sikh Campaign Rajwant Singh said.

“Sikh-Americans are pillars of their communities in every corner of our nation and we must work to proactively meet and connect with our neighbours,” he said.

The campaign would involve marketing and public relation efforts that will focus on increasing the Sikh-American community’s presence in national and local news outlets, online platforms and neighbourhoods. It will utilise national and local television and cable and digital advertisements, social media and community events to affect change.

Its organisers said the Sikh community has been the target of discrimination, intimidation, harassment and hate crimes since the 9/11 terror attacks largely because of a “collective misunderstanding” of what the turban means in the Sikh faith.

“Sikh values are American values, and Sikh-Americans have been making positive and significant contributions to American life for more than a century. We run local businesses and sing our national anthem with pride,” Gurwin Singh Ahuja, co- founder and executive director of the NSC said.

“The American dream is fundamental to our identity here in America, and we believe deeply in the freedom to pursue one’s own success through hard work,” Ahuja said.

Elaborating on the campaign, Singh had told PTI this week that the “seven-figure” targeted ad campaign will run on cable TV networks like CNN and Fox as well as on local TV stations and will have a heavy presence on social media.

There will be 40-50 spots on CNN and other networks and will be shown in morning and prime time bulletins, circulating throughout the day. The campaign will run for a month throughout the nation.

“We have brought a very scientific and targeted messaging element to the campaign. Our focus is to build a proactive and positive message and try to educate and inform Americans about the positive contributions the Sikhs have been making in America,” Singh said.

For the campaign, the organisers have roped in prominent marketing experts and firms, which have in the past done presidential-style campaigns for former presidents Barack Obama and George Bush.

The campaign has been tested over a period of time and through polls and focus groups, the organisers narrowed in on what message would move the public opinion.

NSC, however, said that despite the many contributions by Sikh-Americans, 60 per cent of Americans admitted they knew nothing about the community and 66% of Americans have never interacted with a Sikh before.

While this lack of awareness and interaction exists, the NSC said it believes there is enormous potential to enhance positive feelings and familiarity towards Sikh-Americans through the campaign.

Continue Reading

Latest world news

S Jaishankar says India is a natural option for Russia amid Europe tensions

External Affairs Minister S Jaishankar said India remained a natural option for Russia as Moscow increasingly turned towards Asia amid strained relations with Europe. He highlighted the continuity of India-Russia ties and their significance for the balance of power in Asia.

Published

on

External Affairs Minister S Jaishankar has described India as a natural option for Russia as Moscow increasingly looks towards Asia amid deteriorating relations with Europe. He said India’s longstanding relationship with Russia had remained steady despite significant changes in the international strategic landscape.

Jaishankar made the remarks during a conversation with John Micklethwait, editor-in-chief of the Bloomberg New Economy Forum. He discussed how the Russia-Ukraine war had affected Moscow’s relationship with Europe and contributed to Russia’s growing focus on Asia.

Jaishankar highlights Russia’s shift towards Asia

Jaishankar said Russia’s relationship with Europe had become deeply strained following the Ukraine war. He noted that Russia had historically viewed itself as a European country and placed considerable importance on its relations with Europe and the United States.

However, the conflict had pushed Moscow to look increasingly towards Asia,with much of that shift directed towards China.

The minister said it was in India’s interest, as well as the wider world’s interest, for Russia to maintain multiple relationships in Asia rather than having its options concentrated in one direction.

Against this backdrop, he described India as a natural partner for Russia, pointing to the longstanding nature of the relationship between the two countries.

India-Russia ties remain steady despite global changes

Jaishankar said India and Russia had maintained a consistent relationship over several decades. He emphasised that New Delhi continued to engage with Moscow even as the global order and Russia’s strategic calculations evolved.

According to the minister, India was reassuring Russia that the relationship built over nearly eight decades remained steady despite the changes in Moscow’s relations with Europe and the wider West.

He stressed that India was not passing a value judgment on those changes but was continuing its bilateral engagement with Russia.

Jaishankar said the relationship had benefited both countries and contributed to the balance of power and the broader status quo in Asia. 

Why the relationship matters for Asia

Jaishankar’s remarks highlighted India’s position in Russia’s changing regional outlook. As Moscow increasingly turns towards Asia, India continues to maintain its longstanding ties with Russia while navigating a changing international environment.

The minister’s comments underscored the importance he placed on preserving India-Russia ties and ensuring that Russia maintained multiple relationships in Asia. 

His assessment came against the backdrop of strained Russia-Europe relations following the war in Ukraine, which has reshaped Moscow’s engagement with Western countries and increased its focus on Asian partners.

Continue Reading

Latest world news

Putin praises PM Modi, says he has very good ideas on Ukraine war

Russian President Vladimir Putin has praised Prime Minister Narendra Modi for repeatedly raising the need to end the Ukraine war, describing his ideas for a settlement as “very good”.

Published

on

Vladimir Putin

Russian President Vladimir Putin has praised Prime Minister Narendra Modi for his continued efforts to promote an end to the Russia-Ukraine war, saying the Indian leader has “very good ideas” aimed at finding a mutually acceptable solution.

Putin made the remarks while addressing the Valdai Forum of international Russia experts, where he spoke about Modi’s repeated efforts to raise the issue of ending the conflict.

What Putin said about PM Modi

Putin said Modi has continued to raise the question of ending the conflict despite the close and friendly relationship between India and Russia.

According to Putin, the Prime Minister has shown a strong interest in finding a solution and has ideas that could help identify mutually acceptable ways to resolve the conflict.

Putin also described India’s position as neutral while highlighting Modi’s interest in bringing the conflict to an end through peaceful means.

The Russian president expressed gratitude to Modi for his ideas and his desire to see the conflict end as soon as possible.

Modi’s position on the Ukraine war

PM Modi has repeatedly called for dialogue and diplomacy to resolve conflicts, including during his meetings with Putin.

During their September 11 meeting in New Delhi, Modi reiterated that dialogue and diplomacy are the way forward for resolving conflicts.

Modi had also told Putin during their meeting on the sidelines of the Shanghai Cooperation Organisation summit in Bishkek that the situation needed to move from “endless war” towards an end to the war.

India has consistently maintained that conflicts should be addressed through dialogue and peaceful means, with Modi previously describing the present period as not being an era of war.

The Russia-Ukraine conflict began in February 2022 and has continued despite repeated diplomatic efforts to seek a resolution.

Continue Reading

Latest world news

S Jaishankar calls Pakistan a “serial practitioner of terrorism” at UN

S Jaishankar criticised Pakistan at the UN General Assembly, referring to a “serial practitioner of terrorism” and warning against attempts to normalise terrorism.

Published

on

S Jayshankar

External Affairs Minister S Jaishankar criticised Pakistan during his address to the 81st session of the United Nations General Assembly in New York, saying that a “serial practitioner of terrorism” had misrepresented facts and that arguments were being made to normalise terrorism. 

Jaishankar’s remarks came a day after Pakistan Prime Minister Shehbaz Sharif addressed the UN General Assembly and spoke about the 2025 military confrontation between India and Pakistan.

Jaishankar’s message to Pakistan

Referring to Pakistan without naming it directly in that remark, Jaishankar said a “serial practitioner of terrorism” had misrepresented facts before the UN General Assembly.

He said arguments were being made to normalise terrorism and claim immunity from its consequences, adding that such an approach would not stand. 

Jaishankar reiterated India’s position that the country would exercise its right to defend itself against terrorism.

He also said that friendship and goodwill could not coexist with terrorism and that understandings based on such circumstances would naturally be called into question. 

“It is for the perpetrator of terrorism to mend its ways,” Jaishankar said.

India stresses zero tolerance on terrorism

Jaishankar described terrorism as a persistent threat to peace and called for governments involved in cross-border terrorism to be held accountable.

He also stressed that there should be no dilution in India’s zero-tolerance approach towards terrorism and particularly called for greater attention to its financial aspects.

His remarks came a day after Pakistan Prime Minister Shehbaz Sharif referred to the 2025 India-Pakistan military confrontation during his UN General Assembly address. 

Jaishankar backs two-state solution for Palestine

During his UN address, Jaishankar also spoke about the situation in West Asia and said India was prepared to contribute to efforts addressing food and energy security amid continuing tensions and violence.

On the Palestine issue, he reiterated India’s longstanding support for a two-state solution.

Jaishankar said India was also contributing humanitarian assistance and relief efforts for the Palestinian people.

He also warned about continuing threats and pressures around the world and stressed the need for greater stability, security and predictability.

Continue Reading

Trending

© Copyright 2022 APNLIVE.com